Market rankings · South Carolina
Yoga, Pilates and fitness studios in South Carolina
Every metro area, small-town market and county in South Carolina, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 400
- 76 chain locations (19%)
- Official establishments
- 574
- All fitness and recreational sports centers · +8.5% since 2019
- Household spending a year
- $1.5B
- On memberships, classes and admissions
- Listings per 10k households
- 1.9
- 21% below the U.S.
- Spending per listing
- $3.7M
- 9% below the U.S.
- Rank among states
- #27 of 51
- Market score 51 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 400 yoga, Pilates and fitness studios on map listings in South Carolina as of September 2026. Chain locations make up 19% of them, against 18% across the U.S. That comes to 1.9 for every 10,000 households, 21% below the U.S. rate of 2.4.
Households in South Carolina spend about $1.5B a year on memberships, classes and admissions, or $700 per household, 29% below the U.S. average. That works out to $3.7M per studio, 9% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Official counts show 574 businesses with payroll classed as fitness and recreational sports centers in South Carolina in 2023, up 8.5% from 2019. That is one for every 3,690 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 72 SBA-backed loans worth $34.5M have gone to businesses classed as fitness and recreational sports centers in South Carolina.
Among the 50 states and DC, South Carolina ranks #27 for yoga, Pilates and fitness studios, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (70). Of the 2 scored small-town markets in or partly in South Carolina, the Seneca area scores highest (65).
Every market in South Carolina for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 70 | 13 | 0.9 | $6.9M | +14.3% | #34 of 347 |
| Augusta-Richmond County, GA-SC | 61 | 34 | 1.5 | $4.8M | +4.7% | #76 of 347 |
| 2Florence, SC | 57 | 7 | 0.9 | $6.5M | +0.9% | #107 of 347 |
| 3Greenville-Anderson-Greer, SC | 47 | 70 | 1.8 | $3.9M | +9.0% | #192 of 347 |
| 4Myrtle Beach-Conway-North Myrtle Beach, SC | 47 | 35 | 2.2 | $2.9M | +20.9% | #195 of 347 |
| 5Columbia, SC | 44 | 67 | 2.0 | $3.5M | +6.0% | #223 of 347 |
| Charlotte-Concord-Gastonia, NC-SC | 42 | 255 | 2.4 | $3.6M | +10.1% | #243 of 347 |
| 6Charleston-North Charleston, SC | 38 | 107 | 3.2 | $2.7M | +10.7% | #282 of 347 |
| 7Hilton Head Island-Bluffton-Port Royal, SC | 36 | 37 | 3.9 | $2.2M | +12.0% | #303 of 347 |
| Sumter, SC | Not scored | 3 | 0.7 | $7.8M | −0.3% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seneca, SC | 65 | 7 | 2.0 | $3.2M | +6.3% | #17 of 112 |
| 2Murrells Inlet, SC | 63 | 7 | 2.6 | $2.8M | +3.8% | #23 of 112 |
| Greenwood, SC | Not scored | 1 | 0.3 | $20.7M | +1.7% | |
| Orangeburg, SC | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Gaffney, SC | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Newberry, SC | Not scored | 1 | 0.7 | $8.5M | +4.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, SC | 79 | 11 | 1.2 | $6.5M | +18.7% | #24 of 777 |
| 2Dorchester County, SC | 71 | 9 | 1.4 | $5.3M | +10.1% | #82 of 777 |
| 3Spartanburg County, SC | 68 | 13 | 1.0 | $6.5M | +15.6% | #110 of 777 |
| 4York County, SC | 58 | 22 | 1.9 | $4.6M | +8.1% | #232 of 777 |
| 5Florence County, SC | 56 | 6 | 1.1 | $5.3M | +1.2% | #261 of 777 |
| 6Aiken County, SC | 55 | 14 | 2.0 | $3.5M | +7.3% | #289 of 777 |
| 7Lexington County, SC | 52 | 22 | 1.8 | $4M | +7.7% | #355 of 777 |
| 8Oconee County, SC | 52 | 7 | 2.0 | $3.2M | +6.3% | #362 of 777 |
| 9Horry County, SC | 51 | 35 | 2.2 | $2.9M | +20.9% | #378 of 777 |
| 10Georgetown County, SC | 49 | 7 | 2.6 | $2.8M | +3.8% | #409 of 777 |
| 11Greenville County, SC | 43 | 55 | 2.5 | $3.1M | +10.6% | #519 of 777 |
| 12Pickens County, SC | 42 | 10 | 1.9 | $3.2M | +5.7% | #532 of 777 |
| 13Richland County, SC | 39 | 42 | 2.5 | $2.7M | +4.6% | #576 of 777 |
| 14Beaufort County, SC | 37 | 36 | 4.4 | $2M | +8.9% | #606 of 777 |
| 15Charleston County, SC | 33 | 87 | 4.9 | $1.9M | +6.4% | #659 of 777 |
| Anderson County, SC | Not scored | 4 | 0.5 | $13.6M | +7.7% | |
| Sumter County, SC | Not scored | 3 | 0.7 | $7.8M | −0.3% | |
| Lancaster County, SC | Not scored | 4 | 1.0 | $7.9M | +18.3% | |
| Orangeburg County, SC | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Greenwood County, SC | Not scored | 1 | 0.4 | $14.9M | +1.5% | |
| Laurens County, SC | Not scored | 1 | 0.4 | $14.3M | +6.2% | |
| Kershaw County, SC | Not scored | 3 | 1.1 | $5.8M | +11.6% | |
| Darlington County, SC | Not scored | 1 | 0.4 | $14M | +0.1% | |
| Cherokee County, SC | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Chesterfield County, SC | Not scored | 2 | 1.1 | $4.3M | +3.4% |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Colleton County, SC | Not scored | 1 | 0.6 | $9M | +2.2% | |
| Newberry County, SC | Not scored | 1 | 0.7 | $8.5M | +4.8% | |
| Chester County, SC | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jasper County, SC | Not scored | 1 | 0.8 | $8.1M | +32.2% | |
| Clarendon County, SC | Not scored | 1 | 0.8 | $6.2M | +0.7% | |
| Williamsburg County, SC | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Marion County, SC | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Dillon County, SC | Not scored | 1 | 0.9 | $4.9M | −2.9% | |
| Edgefield County, SC | Not scored | 0 | 0.0 | n/a | +16.1% | |
| Union County, SC | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Marlboro County, SC | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Abbeville County, SC | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Fairfield County, SC | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Barnwell County, SC | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Saluda County, SC | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Hampton County, SC | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Lee County, SC | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Calhoun County, SC | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Bamberg County, SC | Not scored | 0 | 0.0 | n/a | −3.5% | |
| McCormick County, SC | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Allendale County, SC | Not scored | 0 | 0.0 | n/a | −7.4% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in South Carolina?
As of September 2026, map listings count 400 yoga, Pilates and fitness studios in South Carolina. 76 of them (19%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 574 businesses with payroll classed as fitness and recreational sports centers in 2023, up 8.5% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in South Carolina spend on memberships, classes and admissions?
About $1.5B a year, or $700 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 400 yoga, Pilates and fitness studios on map listings, it comes to $3.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for yoga, Pilates and fitness studios?
South Carolina has 1.9 yoga, Pilates and fitness studios per 10,000 households, 21% below the U.S. rate of 2.4. Spending per studio is $3.7M, 9% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, South Carolina would have about 365, against 400 on map listings. There is one business with payroll in the industry for every 3,690 households, against one for every 3,109 across the U.S. The official count rose 8.5% from 2019 to 2023, against +5.8% for the U.S.
Which market in South Carolina has the highest market score for yoga, Pilates and fitness studios?
Among 9 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 70 (upper middle). Among 2 scored small-town markets in or partly in South Carolina, the Seneca area scores highest, at 65 (upper middle). Among 15 scored counties in South Carolina, Berkeley County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 51 for yoga, Pilates and fitness studios (upper middle), #27 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Gyms, studios and classes2,808 listings
- Gyms1,503 listings
- Martial arts and dance studios905 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.