Market rankings · Montana
Yoga, Pilates and fitness studios in Montana
Every metro area, small-town market and county in Montana, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 140
- 15 chain locations (11%)
- Official establishments
- 215
- All fitness and recreational sports centers · +20.8% since 2019
- Household spending a year
- $459.2M
- On memberships, classes and admissions
- Listings per 10k households
- 3.1
- 29% above the U.S.
- Spending per listing
- $3.3M
- 19% below the U.S.
- Rank among states
- #46 of 51
- Market score 34 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 140 yoga, Pilates and fitness studios on map listings in Montana as of September 2026. Of those, 15 are chain locations, or 11%, against 18% across the U.S. That is 3.1 per 10,000 households, 29% above the U.S. rate of 2.4.
At $1,001 per household (2% above the U.S. average), households in Montana spend about $459.2M a year on memberships, classes and admissions. That works out to $3.3M per studio, 19% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The official count of businesses with payroll classed as fitness and recreational sports centers in Montana was 215 in 2023, up 20.8% from 2019. That is one for every 2,134 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 22 SBA-backed loans worth $10.2M have gone to businesses classed as fitness and recreational sports centers in Montana.
Among the 50 states and DC, Montana ranks #46 for yoga, Pilates and fitness studios, with a Groundwork market score of 34 (lower middle). Of the 5 scored metro areas in or partly in Montana, the Great Falls metro area scores highest (55). The one scored small-town market in or partly in Montana, the Kalispell area, scores 50.
Every market in Montana for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Great Falls, MT | 55 | 5 | 1.4 | $6.5M | +0.7% | #120 of 347 |
| 2Bozeman, MT | 46 | 19 | 3.7 | $3.5M | +7.7% | #207 of 347 |
| 3Billings, MT | 40 | 25 | 3.2 | $3.3M | +4.8% | #261 of 347 |
| 4Missoula, MT | 37 | 19 | 3.5 | $3M | +4.7% | #293 of 347 |
| 5Helena, MT | 37 | 17 | 4.4 | $2.5M | +7.7% | #296 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 50 | 23 | 5.2 | $2M | +10.1% | #59 of 112 |
| Butte-Silver Bow, MT | Not scored | 2 | 1.3 | $6.1M | +2.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cascade County, MT | 57 | 5 | 1.4 | $6.5M | +0.7% | #243 of 777 |
| 2Gallatin County, MT | 50 | 19 | 3.7 | $3.5M | +7.7% | #387 of 777 |
| 3Ravalli County, MT | 48 | 10 | 5.4 | $1.7M | +9.4% | #435 of 777 |
| 4Missoula County, MT | 40 | 19 | 3.6 | $2.9M | +4.4% | #557 of 777 |
| 5Flathead County, MT | 40 | 23 | 5.2 | $2M | +10.1% | #561 of 777 |
| 6Yellowstone County, MT | 39 | 25 | 3.6 | $3M | +4.5% | #575 of 777 |
| 7Lewis and Clark County, MT | 35 | 17 | 5.4 | $1.9M | +5.8% | #636 of 777 |
| Silver Bow County, MT | Not scored | 2 | 1.3 | $6.1M | +2.6% | |
| Lake County, MT | Not scored | 3 | 2.4 | $3.8M | +6.9% | |
| Lincoln County, MT | Not scored | 1 | 1.1 | $6.3M | +13.1% | |
| Park County, MT | Not scored | 1 | 1.2 | $8.6M | +5.7% | |
| Hill County, MT | Not scored | 1 | 1.6 | $4.6M | −0.5% | |
| Glacier County, MT | Not scored | 1 | 2.3 | $3M | −2.0% | |
| Sanders County, MT | Not scored | 0 | 0.0 | n/a | +12.9% | |
| Big Horn County, MT | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Jefferson County, MT | Not scored | 0 | 0.0 | n/a | +9.8% | |
| Custer County, MT | Not scored | 1 | 2.0 | $4.5M | +1.5% | |
| Fergus County, MT | Not scored | 1 | 1.9 | $4.3M | +3.1% | |
| Richland County, MT | Not scored | 1 | 2.3 | $4.8M | −1.3% | |
| Carbon County, MT | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Roosevelt County, MT | Not scored | 1 | 3.2 | $2.3M | −5.2% | |
| Beaverhead County, MT | Not scored | 1 | 2.4 | $3.5M | +7.1% | |
| Deer Lodge County, MT | Not scored | 1 | 2.2 | $3.4M | +3.0% | |
| Madison County, MT | Not scored | 2 | 5.3 | $1.8M | +15.8% | |
| Stillwater County, MT | Not scored | 0 | 0.0 | n/a | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Rosebud County, MT | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Broadwater County, MT | Not scored | 0 | 0.0 | n/a | +23.8% | |
| Valley County, MT | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Powell County, MT | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Blaine County, MT | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Teton County, MT | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Pondera County, MT | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Chouteau County, MT | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Musselshell County, MT | Not scored | 1 | 4.7 | $1.7M | +17.6% | |
| Toole County, MT | Not scored | 0 | 0.0 | n/a | +4.9% | |
| Mineral County, MT | Not scored | 0 | 0.0 | n/a | +13.5% | |
| Phillips County, MT | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sweet Grass County, MT | Not scored | 1 | 6.4 | $1.5M | +2.4% | |
| Sheridan County, MT | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Granite County, MT | Not scored | 2 | 13.2 | $619K | +10.6% | |
| Fallon County, MT | Not scored | 1 | 8.5 | $1.3M | −2.3% | |
| Judith Basin County, MT | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Wheatland County, MT | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Meagher County, MT | Not scored | 0 | 0.0 | n/a | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 0 | 0.0 | n/a | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Carter County, MT | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Montana?
As of September 2026, map listings count 140 yoga, Pilates and fitness studios in Montana. 15 of them (11%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 215 businesses with payroll classed as fitness and recreational sports centers in 2023, up 20.8% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Montana spend on memberships, classes and admissions?
About $459.2M a year, or $1,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 140 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for yoga, Pilates and fitness studios?
Montana has 3.1 yoga, Pilates and fitness studios per 10,000 households, 29% above the U.S. rate of 2.4. Spending per studio is $3.3M, 19% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Montana would have about 113, against 140 on map listings. There is one business with payroll in the industry for every 2,134 households, against one for every 3,109 across the U.S. The official count rose 20.8% from 2019 to 2023, against +5.8% for the U.S.
Which market in Montana has the highest market score for yoga, Pilates and fitness studios?
Among 5 scored metro areas in or partly in Montana, the Great Falls metro area scores highest, at 55 (upper middle). The one scored small-town market in or partly in Montana is the Kalispell area, at 50 (upper middle). Among 7 scored counties in Montana, Cascade County scores highest, at 57 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 34 for yoga, Pilates and fitness studios (lower middle), #46 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Montana
Related business types in Montana
- Gyms, studios and classes746 listings
- Gyms394 listings
- Martial arts and dance studios212 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.