Market rankings · Oregon
Yoga, Pilates and fitness studios in Oregon
Every metro area, small-town market and county in Oregon, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 431
- 58 chain locations (13%)
- Official establishments
- 555
- All fitness and recreational sports centers · +3.9% since 2019
- Household spending a year
- $2B
- On memberships, classes and admissions
- Listings per 10k households
- 2.5
- 4% above the U.S.
- Spending per listing
- $4.6M
- 14% above the U.S.
- Rank among states
- #22 of 51
- Market score 54 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 431 yoga, Pilates and fitness studios on map listings in Oregon as of September 2026. Chain locations make up 13% of them, against 18% across the U.S. Per 10,000 households, that is 2.5, 4% above the U.S. rate of 2.4.
At $1,161 per household (18% above the U.S. average), households in Oregon spend about $2B a year on memberships, classes and admissions. That works out to $4.6M per studio, 14% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Official counts show 555 businesses with payroll classed as fitness and recreational sports centers in Oregon in 2023, up 3.9% from 2019. That is one for every 3,096 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 61 SBA-backed loans worth $31.6M have gone to businesses classed as fitness and recreational sports centers in Oregon.
Among the 50 states and DC, Oregon ranks #22 for yoga, Pilates and fitness studios, with a Groundwork market score of 54 (upper middle). Of the 7 scored metro areas in or partly in Oregon, the Salem metro area scores highest (71). Of the 4 scored small-town markets in or partly in Oregon, the Astoria area scores highest (65).
Every market in Oregon for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Salem, OR | 71 | 23 | 1.4 | $7.4M | +2.7% | #31 of 347 |
| 2Grants Pass, OR | 70 | 5 | 1.4 | $6.6M | −0.4% | #35 of 347 |
| 3Portland-Vancouver-Hillsboro, OR-WA | 54 | 289 | 2.9 | $4.7M | +1.0% | #129 of 347 |
| 4Eugene-Springfield, OR | 52 | 33 | 2.1 | $4.6M | −0.7% | #148 of 347 |
| 5Bend, OR | 46 | 36 | 3.4 | $3.6M | +7.0% | #205 of 347 |
| 6Corvallis, OR | 37 | 16 | 4.2 | $2.7M | +4.4% | #295 of 347 |
| 7Medford, OR | 36 | 25 | 2.7 | $3.6M | −0.9% | #301 of 347 |
| Albany, OR | Not scored | 3 | 0.6 | $15.5M | +3.0% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Astoria, OR | 65 | 5 | 2.8 | $3.5M | −0.6% | #16 of 112 |
| 2Klamath Falls, OR | 64 | 5 | 1.7 | $4.7M | +0.9% | #20 of 112 |
| 3Newport, OR | 58 | 6 | 2.6 | $3.3M | +0.3% | #41 of 112 |
| 4Baker City, OR | 20 | 5 | 6.8 | $1.2M | −0.4% | #109 of 112 |
| Roseburg, OR | Not scored | 3 | 0.6 | $13.3M | +0.6% | |
| Hermiston-Pendleton, OR | Not scored | 1 | 0.3 | $29.5M | +1.8% | |
| Coos Bay-North Bend, OR | Not scored | 4 | 1.4 | $6.3M | −1.5% | |
| Ontario, OR-ID | Not scored | 4 | 2.0 | $4.1M | +5.0% | |
| The Dalles, OR | Not scored | 3 | 2.8 | $3M | −1.1% | |
| La Grande, OR | Not scored | 1 | 0.9 | $9.7M | −1.0% | |
| Hood River, OR | Not scored | 4 | 4.5 | $2.9M | −0.7% | |
| Brookings, OR | Not scored | 3 | 2.7 | $3.3M | −3.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marion County, OR | 73 | 18 | 1.4 | $7.3M | +2.7% | #56 of 777 |
| 2Josephine County, OR | 69 | 5 | 1.4 | $6.6M | −0.4% | #97 of 777 |
| 3Polk County, OR | 67 | 5 | 1.5 | $7.5M | +2.3% | #121 of 777 |
| 4Washington County, OR | 65 | 47 | 2.0 | $7.4M | +1.8% | #142 of 777 |
| 5Clackamas County, OR | 65 | 36 | 2.2 | $6.5M | +0.9% | #143 of 777 |
| 6Lane County, OR | 56 | 33 | 2.1 | $4.6M | −0.7% | #263 of 777 |
| 7Klamath County, OR | 52 | 5 | 1.7 | $4.7M | +0.9% | #351 of 777 |
| 8Clatsop County, OR | 52 | 5 | 2.8 | $3.5M | −0.6% | #360 of 777 |
| 9Deschutes County, OR | 46 | 35 | 4.1 | $3.1M | +6.8% | #467 of 777 |
| 10Jackson County, OR | 44 | 25 | 2.7 | $3.6M | −0.9% | #494 of 777 |
| 11Benton County, OR | 42 | 16 | 4.2 | $2.7M | +4.4% | #536 of 777 |
| 12Multnomah County, OR | 40 | 154 | 4.4 | $2.9M | −2.6% | #556 of 777 |
| 13Lincoln County, OR | 36 | 6 | 2.6 | $3.3M | +0.3% | #612 of 777 |
| 14Baker County, OR | 15 | 5 | 6.8 | $1.2M | −0.4% | #769 of 777 |
| Linn County, OR | Not scored | 3 | 0.6 | $15.5M | +3.0% | |
| Douglas County, OR | Not scored | 3 | 0.6 | $13.3M | +0.6% | |
| Yamhill County, OR | Not scored | 3 | 0.8 | $15.1M | +2.2% | |
| Umatilla County, OR | Not scored | 1 | 0.3 | $25.7M | +1.5% | |
| Coos County, OR | Not scored | 4 | 1.4 | $6.3M | −1.5% | |
| Columbia County, OR | Not scored | 3 | 1.4 | $7.4M | +2.6% | |
| Malheur County, OR | Not scored | 3 | 2.9 | $2.6M | +1.9% | |
| Tillamook County, OR | Not scored | 3 | 2.5 | $3.6M | −0.3% | |
| Wasco County, OR | Not scored | 3 | 2.8 | $3M | −1.1% | |
| Crook County, OR | Not scored | 1 | 0.9 | $11.7M | +10.6% | |
| Union County, OR | Not scored | 1 | 0.9 | $9.7M | −1.0% |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Jefferson County, OR | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Hood River County, OR | Not scored | 4 | 4.5 | $2.9M | −0.7% | |
| Curry County, OR | Not scored | 3 | 2.7 | $3.3M | −3.8% | |
| Morrow County, OR | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Lake County, OR | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Wallowa County, OR | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Harney County, OR | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Grant County, OR | Not scored | 1 | 2.9 | $2.7M | −2.3% | |
| Gilliam County, OR | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Sherman County, OR | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Wheeler County, OR | Not scored | 0 | 0.0 | n/a | +0.8% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Oregon?
As of September 2026, map listings count 431 yoga, Pilates and fitness studios in Oregon. 58 of them (13%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 555 businesses with payroll classed as fitness and recreational sports centers in 2023, up 3.9% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Oregon spend on memberships, classes and admissions?
About $2B a year, or $1,161 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 431 yoga, Pilates and fitness studios on map listings, it comes to $4.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for yoga, Pilates and fitness studios?
Oregon has 2.5 yoga, Pilates and fitness studios per 10,000 households, 4% above the U.S. rate of 2.4. Spending per studio is $4.6M, 14% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Oregon would have about 491, against 431 on map listings. There is one business with payroll in the industry for every 3,096 households, against one for every 3,109 across the U.S. The official count rose 3.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Oregon has the highest market score for yoga, Pilates and fitness studios?
Among 7 scored metro areas in or partly in Oregon, the Salem metro area scores highest, at 71 (upper middle). Among 4 scored small-town markets in or partly in Oregon, the Astoria area scores highest, at 65 (upper middle). Among 14 scored counties in Oregon, Marion County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 54 for yoga, Pilates and fitness studios (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Oregon
Related business types in Oregon
- Gyms, studios and classes2,487 listings
- Gyms1,252 listings
- Martial arts and dance studios804 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.