Market rankings · Vermont
Yoga, Pilates and fitness studios in Vermont
Every metro area, small-town market and county in Vermont, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 152
- 11 chain locations (7%)
- Official establishments
- 92
- All fitness and recreational sports centers · +1.1% since 2019
- Household spending a year
- $253.4M
- On memberships, classes and admissions
- Listings per 10k households
- 5.6
- 2.3 times the U.S.
- Spending per listing
- $1.7M
- 59% below the U.S.
- Rank among states
- #51 of 51
- Market score 21 · Low
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Vermont by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Vermont has 152 yoga, Pilates and fitness studios on map listings as of September 2026. 11 of them (7%) are chain locations, against 18% across the U.S. That comes to 5.6 for every 10,000 households, 2.3 times the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Vermont comes to about $253.4M a year: $927 per household, 6% below the U.S. average. Spread across 152 yoga, Pilates and fitness studios, that is $1.7M per studio, 59% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 92 businesses with payroll in Vermont classed as fitness and recreational sports centers, up 1.1% from 2019. That is one for every 2,972 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 13 SBA-backed loans worth $1.4M have gone to businesses classed as fitness and recreational sports centers in Vermont.
Among the 50 states and DC, Vermont ranks #51 for yoga, Pilates and fitness studios, with a Groundwork market score of 21 (low). The one scored metro area in or partly in Vermont, the Burlington-South Burlington metro area, scores 27. Of the 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest (47).
Every market in Vermont for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Vermont, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington-South Burlington, VT | 27 | 45 | 4.8 | $2.2M | +0.9% | #332 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 47 | 42 | 4.6 | $2.1M | +1.5% | #65 of 112 |
| 1Rutland, VT | 36 | 13 | 5.1 | $1.5M | −1.4% | #91 of 112 |
| 2Barre, VT | 31 | 16 | 6.2 | $1.5M | −0.2% | #101 of 112 |
| 3Brattleboro, VT | 27 | 20 | 10.1 | $842K | −1.4% | #106 of 112 |
| 4Bennington, VT | 21 | 9 | 6.0 | $1.5M | −1.8% | #108 of 112 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Addison County, VT | 39 | 9 | 6.0 | $1.6M | +1.8% | #586 of 777 |
| 2Windsor County, VT | 36 | 16 | 6.3 | $1.5M | −0.7% | #627 of 777 |
| 3Rutland County, VT | 32 | 13 | 5.1 | $1.5M | −1.4% | #670 of 777 |
| 4Chittenden County, VT | 28 | 42 | 5.9 | $1.8M | +0.4% | #718 of 777 |
| 5Windham County, VT | 25 | 20 | 10.1 | $842K | −1.4% | #736 of 777 |
| 6Washington County, VT | 23 | 16 | 6.2 | $1.5M | −0.2% | #746 of 777 |
| 7Caledonia County, VT | 21 | 11 | 8.4 | $942K | +0.8% | #755 of 777 |
| 8Lamoille County, VT | 20 | 8 | 6.7 | $1.3M | +1.4% | #758 of 777 |
| 9Bennington County, VT | 15 | 9 | 6.0 | $1.5M | −1.8% | #768 of 777 |
| Franklin County, VT | Not scored | 3 | 1.5 | $5.7M | +2.3% | |
| Orange County, VT | Not scored | 3 | 2.4 | $3.7M | +2.4% | |
| Orleans County, VT | Not scored | 2 | 1.7 | $4.7M | +0.7% | |
| Grand Isle County, VT | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Essex County, VT | Not scored | 0 | 0.0 | n/a | +2.2% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Vermont?
Map listings as of September 2026 show 152 yoga, Pilates and fitness studios in Vermont. 11 of them (7%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 92 businesses with payroll classed as fitness and recreational sports centers in 2023, up 1.1% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Vermont spend on memberships, classes and admissions?
About $253.4M a year, or $927 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 152 yoga, Pilates and fitness studios on map listings, it comes to $1.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 273,416 households in Vermont and national spending patterns by income.
How does Vermont compare with the U.S. for yoga, Pilates and fitness studios?
Vermont has 5.6 yoga, Pilates and fitness studios per 10,000 households, 2.3 times the U.S. rate of 2.4. Spending per studio is $1.7M, 59% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Vermont would have about 62, against 152 on map listings. There is one business with payroll in the industry for every 2,972 households, against one for every 3,109 across the U.S. The official count rose 1.1% from 2019 to 2023, against +5.8% for the U.S.
Which market in Vermont has the highest market score for yoga, Pilates and fitness studios?
The one scored metro area in or partly in Vermont is the Burlington-South Burlington metro area, at 27 (lower middle). Among 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest, at 47 (lower middle). Among 9 scored counties in Vermont, Addison County scores highest, at 39 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermont scores 21 for yoga, Pilates and fitness studios (low), #51 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermont. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Vermont
Related business types in Vermont
- Gyms, studios and classes485 listings
- Gyms187 listings
- Martial arts and dance studios146 listings
Screening a site or an acquisition in Vermont?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.