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Fitness and classes · County · Virginia

Yoga, Pilates and fitness studios in Frederick County, VA

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Frederick County, VA, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
9
All fitness and recreational sports centers
Household spending a year
$33.1M
On memberships, classes and admissions · $937 a household
Spending per listing
$11M
2.7 times the U.S.
Listings per 10k households
0.8
67% below the U.S.
Population, 2025
99,955
+8.8% since 2020

See the yoga, Pilates and fitness studios around any address in Frederick County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $937 per household (5% below the U.S. average), households in Frederick County spend about $33.1M a year on memberships, classes and admissions. That is about $11M of household spending for each studio on map listings, 2.7 times the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Frederick County has 3 yoga, Pilates and fitness studios on map listings as of September 2026. Per 10,000 households, that is 0.8, 67% below the U.S. rate of 2.4.

Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in Frederick County in 2023. That is one for every 3,932 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

Population estimates show Frederick County grew 8.8% from 2020 to 2025, faster than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, Frederick County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Frederick County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Frederick County, VA compared with Virginia and the U.S.
MeasureFrederick CountyVirginiaU.S.
Listings per 10k households0.82.32.4
Spending per listing$11M$4.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,9322,7593,109
Official establishment growth, 2019–2023n/a+9.6%+5.8%
Population growth, 2020–2025+8.8%+2.8%+3.1%
Spending per household on memberships, classes and admissions$937$960$983
Median household income$97,606$93,170$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 9All fitness and recreational sports centers
Employees, 2023
96
Annual payroll, 2023
$2.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Frederick County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Frederick County

Population, 2025 estimate
99,955+8.8% since 2020
Households
35,385
Median age
42.0
Homes lived in by their owners
79%
Vehicles per household
2.2
Land area
413 sq. mi.
People per square mile
230
Median household income
$97,606+25.1% vs. 2015–2019, before inflation
Average household income
$122,937
Median home value
$386,000
Jobs located here
32,890
Daytime population
83,916Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Frederick County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Frederick County marked.

Top counties in Virginia

Counties in Virginia ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spotsylvania County, VA8961.1$9.1M+10.5%#2 of 777
2Stafford County, VA78112.1$6.2M+8.3%#28 of 777
3Fauquier County, VA7262.2$5.5M+4.8%#70 of 777
4Chesterfield County, VA71181.3$7.7M+8.7%#73 of 777
5Prince William County, VA70281.8$7.1M+4.2%#88 of 777
6Suffolk city, VA6971.8$4.7M+10.4%#104 of 777
7Chesapeake city, VA6791.0$9.7M+2.3%#120 of 777
8Hanover County, VA6281.9$5.6M+5.6%#183 of 777
9Loudoun County, VA59543.8$4.4M+6.4%#218 of 777
10Hampton city, VA5750.9$7.6M0.0%#242 of 777
Frederick County, VANot scored30.8$11M+8.8%

Other business types in Frederick County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Frederick County, VA?

Map listings as of September 2026 show 3 yoga, Pilates and fitness studios in Frederick County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Frederick County, VA spend on memberships, classes and admissions?

About $33.1M a year, or $937 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $11M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 35,385 households in Frederick County and national spending patterns by income.

How does Frederick County, VA compare with the U.S. for yoga, Pilates and fitness studios?

Frederick County has 0.8 yoga, Pilates and fitness studios per 10,000 households, 67% below the U.S. rate of 2.4. Spending per studio is $11M, 2.7 times the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Frederick County would have about 8, against 3 on map listings. There is one business with payroll in the industry for every 3,932 households, against one for every 3,109 across the U.S.

How fast is Frederick County, VA growing?

Population estimates put Frederick County at 99,955 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 35,385 households. The median household income in Frederick County is $97,606 a year, 21% above the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Frederick County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Frederick County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Frederick County

Screening a site or an acquisition in Frederick County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Frederick County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.