Fitness and classes · County · Virginia
Yoga, Pilates and fitness studios in New Kent County, VA
The yoga, Pilates and fitness studios in New Kent County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.8M
- On memberships, classes and admissions · $1,061 a household
- Spending per listing
- $4.9M
- Too few listings to compare
- Listings per 10k households
- 2.2
- Too few listings to compare
- Population, 2025
- 28,022
- +21.2% since 2020
See the yoga, Pilates and fitness studios around any address in New Kent County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 yoga, Pilates and fitness studios in New Kent County. That is 2.2 per 10,000 households.
Households in New Kent County spend about $9.8M a year on memberships, classes and admissions, or $1,061 per household, 8% above the U.S. average. Spread across 2 yoga, Pilates and fitness studios, that is $4.9M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in New Kent County: counts under 3 aren’t published.
Between 2020 and 2025, the population of New Kent County grew 21.2%, faster than the U.S. (+3.1%). With 2 yoga, Pilates and fitness studios on map listings, New Kent County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 2.3 | 2.4 |
| Spending per listing | $4.9M | $4.1M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,061 | $960 | $983 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spotsylvania County, VA | 89 | 6 | 1.1 | $9.1M | +10.5% | #2 of 777 |
| 2Stafford County, VA | 78 | 11 | 2.1 | $6.2M | +8.3% | #28 of 777 |
| 3Fauquier County, VA | 72 | 6 | 2.2 | $5.5M | +4.8% | #70 of 777 |
| 4Chesterfield County, VA | 71 | 18 | 1.3 | $7.7M | +8.7% | #73 of 777 |
| 5Prince William County, VA | 70 | 28 | 1.8 | $7.1M | +4.2% | #88 of 777 |
| 6Suffolk city, VA | 69 | 7 | 1.8 | $4.7M | +10.4% | #104 of 777 |
| 7Chesapeake city, VA | 67 | 9 | 1.0 | $9.7M | +2.3% | #120 of 777 |
| 8Hanover County, VA | 62 | 8 | 1.9 | $5.6M | +5.6% | #183 of 777 |
| 9Loudoun County, VA | 59 | 54 | 3.8 | $4.4M | +6.4% | #218 of 777 |
| 10Hampton city, VA | 57 | 5 | 0.9 | $7.6M | 0.0% | #242 of 777 |
| New Kent County, VA | Not scored | 2 | 2.2 | $4.9M | +21.2% |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes83
- Gyms90
- Yoga, Pilates and fitness studios
- Martial arts and dance studios76
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in New Kent County, VA?
There are 2 yoga, Pilates and fitness studios on map listings in New Kent County as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in New Kent County: counts under 3 are left out.
How much do households in New Kent County, VA spend on memberships, classes and admissions?
About $9.8M a year, or $1,061 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $4.9M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for yoga, Pilates and fitness studios?
New Kent County has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of yoga, Pilates and fitness studios to household spending.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.