Market rankings · Fitness and classes
Top markets for yoga, Pilates and fitness studios
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for yoga, Pilates and fitness studios. The score weighs household spending per studio, households per business, population growth and spending power.
- Listings in the U.S.
- 31,291
- 5,617 chain locations (18%)
- Official establishments
- 41,556
- All fitness and recreational sports centers · +5.8% since 2019
- Household spending a year
- $127.1B
- On memberships, classes and admissions
- Listings per 10k households
- 2.4
- Spending per listing: $4.1M
A site report maps the yoga, Pilates and fitness studios on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 31,291 yoga, Pilates and fitness studios in the U.S. Chain locations make up 18% of them. That is 2.4 per 10,000 households.
Households in the U.S. spend about $127.1B a year on memberships, classes and admissions, or $983 per household. That works out to $4.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in the U.S. was 41,556 in 2023, up 5.8% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. They employ 708,273 people, with $13.5B in annual payroll.
The Stockton-Lodi, CA metro area has the highest market score for yoga, Pilates and fitness studios among 347 scored metro areas, at 90. In the 10 highest-scoring metro areas, the median spending per studio is 96% above the U.S. figure, and the median rate of listings per household is 50% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 9Fresno, CA | 77 | 53 | 1.4 | $7.4M | +3.2% |
| 13Las Vegas-Henderson-North Las Vegas, NV | 76 | 164 | 1.9 | $5.6M | +5.8% |
| 32Riverside-San Bernardino-Ontario, CA | 71 | 268 | 1.8 | $6.6M | +3.5% |
| 51Phoenix-Mesa-Chandler, AZ | 66 | 507 | 2.7 | $4.5M | +7.3% |
| 65Columbus, OH | 63 | 179 | 2.1 | $5M | +4.7% |
| 75Indianapolis-Carmel-Greenwood, IN | 61 | 172 | 2.0 | $4.9M | +5.4% |
| 78Urban Honolulu, HI | 61 | 118 | 3.5 | $4.2M | −2.3% |
| 83Sacramento-Roseville-Folsom, CA | 60 | 240 | 2.7 | $5M | +3.2% |
| 84San Antonio-New Braunfels, TX | 60 | 149 | 1.5 | $5M | +9.5% |
| 85Salt Lake City-Murray, UT | 60 | 128 | 2.8 | $4.6M | +3.8% |
| 93Cincinnati, OH-KY-IN | 59 | 177 | 2.0 | $5M | +2.7% |
| 94Seattle-Tacoma-Bellevue, WA | 59 | 546 | 3.4 | $4.8M | +3.3% |
| 104Houston-Pasadena-The Woodlands, TX | 58 | 539 | 2.0 | $4.3M | +10.3% |
| 110Detroit-Warren-Dearborn, MI | 57 | 355 | 2.0 | $4.8M | +0.1% |
| 112San Jose-Sunnyvale-Santa Clara, CA | 56 | 217 | 3.2 | $6.7M | −0.6% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 90 | 30 | 1.2 | $10.3M | +5.5% |
| 2Greeley, CO | 85 | 24 | 1.9 | $6.5M | +14.2% |
| 3Wildwood-The Villages, FL | 84 | 6 | 0.9 | $8.4M | +21.1% |
| 4Logan, UT-ID | 84 | 7 | 1.4 | $7.5M | +8.8% |
| 5Lexington Park, MD | 82 | 9 | 1.2 | $10.1M | +2.1% |
| 6Visalia, CA | 81 | 11 | 0.8 | $12.7M | +2.4% |
| 7Bakersfield-Delano, CA | 78 | 25 | 0.9 | $11.2M | +2.3% |
| 8Lake Havasu City-Kingman, AZ | 78 | 12 | 1.2 | $6.8M | +6.5% |
| 9Fresno, CA | 77 | 53 | 1.4 | $7.4M | +3.2% |
| 10Olympia-Lacey-Tumwater, WA | 77 | 25 | 2.1 | $5.8M | +2.8% |
| 11Joplin, MO-KS | 76 | 6 | 0.8 | $9.5M | +3.9% |
| 12Punta Gorda, FL | 76 | 10 | 1.1 | $6M | +15.5% |
| 13Las Vegas-Henderson-North Las Vegas, NV | 76 | 164 | 1.9 | $5.6M | +5.8% |
| 14Idaho Falls, ID | 76 | 12 | 2.2 | $4.8M | +9.8% |
| 15York-Hanover, PA | 75 | 23 | 1.3 | $7.3M | +3.6% |
| 16Ogden, UT | 75 | 42 | 2.0 | $6.6M | +5.3% |
| 17Hagerstown-Martinsburg, MD-WV | 75 | 14 | 1.2 | $6.2M | +7.1% |
| 18Lakeland-Winter Haven, FL | 75 | 30 | 1.0 | $6.1M | +19.8% |
| 19Warner Robins, GA | 74 | 5 | 0.7 | $10.9M | +8.2% |
| 20Monroe, MI | 74 | 8 | 1.3 | $7.1M | +0.7% |
| 21Las Cruces, NM | 74 | 11 | 1.3 | $6.1M | +4.1% |
| 22Yuma, AZ | 74 | 12 | 1.5 | $5.3M | +9.2% |
| 23Cheyenne, WY | 73 | 5 | 1.2 | $8.8M | +2.2% |
| 24Hanford-Corcoran, CA | 73 | 5 | 1.1 | $8.3M | +1.0% |
| 25Janesville-Beloit, WI | 72 | 6 | 0.9 | $9.4M | +1.7% |
| 26Kennewick-Richland, WA | 72 | 16 | 1.5 | $8.1M | +6.5% |
| 27Chambersburg, PA | 72 | 7 | 1.1 | $7.6M | +3.0% |
| 28Pueblo, CO | 72 | 8 | 1.2 | $7.5M | +0.6% |
| 29Provo-Orem-Lehi, UT | 72 | 57 | 2.8 | $4.8M | +14.5% |
| 30Rochester, MN | 71 | 14 | 1.5 | $7.4M | +2.0% |
| 31Salem, OR | 71 | 23 | 1.4 | $7.4M | +2.7% |
| 32Riverside-San Bernardino-Ontario, CA | 71 | 268 | 1.8 | $6.6M | +3.5% |
| 33Sierra Vista-Douglas, AZ | 70 | 5 | 1.0 | $8.2M | +0.6% |
| 34Spartanburg, SC | 70 | 13 | 0.9 | $6.9M | +14.3% |
| 35Grants Pass, OR | 70 | 5 | 1.4 | $6.6M | −0.4% |
| 36Wausau, WI | 70 | 8 | 1.4 | $6.4M | +1.0% |
| 37Waterbury-Shelton, CT | 70 | 34 | 1.9 | $5.4M | +3.2% |
| 38Lancaster, PA | 69 | 28 | 1.3 | $7.3M | +1.9% |
| 39Yakima, WA | 69 | 13 | 1.5 | $6.1M | +1.0% |
| 40Ocala, FL | 69 | 18 | 1.1 | $5.3M | +17.3% |
| 41Little Rock-North Little Rock-Conway, AR | 68 | 26 | 0.8 | $8.1M | +3.8% |
| 42St. Cloud, MN | 68 | 9 | 1.2 | $7.7M | +3.0% |
| 43Homosassa Springs, FL | 68 | 8 | 1.1 | $5.1M | +11.1% |
| 44Gettysburg, PA | 68 | 8 | 2.0 | $4.6M | +3.6% |
| 45Bremerton-Silverdale-Port Orchard, WA | 67 | 26 | 2.4 | $5.8M | +2.7% |
| 46Topeka, KS | 66 | 9 | 0.9 | $8.9M | +0.1% |
| 47Vallejo, CA | 66 | 28 | 1.8 | $7.7M | +0.6% |
| 48Elkhart-Goshen, IN | 66 | 8 | 1.1 | $7.3M | +0.9% |
| 49Hickory-Lenoir-Morganton, NC | 66 | 13 | 0.9 | $6.9M | +3.2% |
| 50Jackson, MI | 66 | 8 | 1.3 | $6.3M | −0.4% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 83 | 6 | 2.5 | $3.7M | +7.2% |
| 2Brainerd, MN | 77 | 8 | 1.9 | $4.5M | +4.3% |
| 3Pottsville, PA | 74 | 7 | 1.2 | $6M | +1.5% |
| 4Putnam, CT | 72 | 12 | 3.0 | $3.3M | +3.0% |
| 5Cedar City, UT | 71 | 6 | 3.0 | $3.1M | +16.4% |
| 6Ellensburg, WA | 70 | 6 | 3.0 | $3.6M | +4.2% |
| 7Cookeville, TN | 69 | 5 | 0.9 | $6.6M | +7.6% |
| 8Adrian, MI | 69 | 6 | 1.5 | $5.2M | −1.6% |
| 9LaGrange, GA-AL | 69 | 5 | 1.2 | $4.5M | +3.0% |
| 10Statesboro, GA | 69 | 5 | 1.4 | $4M | +8.0% |
| 11East Stroudsburg, PA | 68 | 9 | 1.5 | $6.2M | −0.7% |
| 12Port Angeles, WA | 68 | 10 | 2.9 | $3.4M | +1.1% |
| 13Baraboo, WI | 66 | 5 | 1.8 | $4.9M | +1.3% |
| 14Manitowoc, WI | 66 | 7 | 2.0 | $3.9M | +0.4% |
| 15Plattsburgh, NY | 65 | 6 | 1.8 | $4.4M | −2.0% |
| 16Astoria, OR | 65 | 5 | 2.8 | $3.5M | −0.6% |
| 17Seneca, SC | 65 | 7 | 2.0 | $3.2M | +6.3% |
| 18Seaford, DE | 65 | 28 | 2.6 | $3M | +16.1% |
| 19Watertown-Fort Atkinson, WI | 64 | 6 | 1.7 | $5.2M | +0.3% |
| 20Klamath Falls, OR | 64 | 5 | 1.7 | $4.7M | +0.9% |
| 21Montrose, CO | 64 | 7 | 3.9 | $2.4M | +4.1% |
| 22Ottawa, IL | 63 | 11 | 1.8 | $4.7M | −1.6% |
| 23Murrells Inlet, SC | 63 | 7 | 2.6 | $2.8M | +3.8% |
| 24Hilo-Kailua, HI | 63 | 46 | 6.2 | $1.8M | +4.6% |
| 25Payson, AZ | 62 | 5 | 2.1 | $3.9M | +0.9% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Pinal County, AZ | 93 | 7 | 0.4 | $23.8M | +25.4% |
| 2Spotsylvania County, VA | 89 | 6 | 1.1 | $9.1M | +10.5% |
| 3San Joaquin County, CA | 88 | 30 | 1.2 | $10.3M | +5.5% |
| 4Sandoval County, NM | 88 | 7 | 1.2 | $9.2M | +6.9% |
| 5Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% |
| 6Warren County, OH | 86 | 16 | 1.7 | $7.6M | +5.7% |
| 7Adams County, CO | 85 | 25 | 1.3 | $9.5M | +6.6% |
| 8Weld County, CO | 85 | 24 | 1.9 | $6.5M | +14.2% |
| 9Charles County, MD | 85 | 11 | 1.8 | $6.4M | +5.9% |
| 10Licking County, OH | 83 | 7 | 1.0 | $9.9M | +3.8% |
| 11Sumter County, FL | 82 | 6 | 0.9 | $8.4M | +21.1% |
| 12Anoka County, MN | 81 | 13 | 0.9 | $12.2M | +4.7% |
| 13Greene County, OH | 81 | 8 | 1.2 | $9.1M | +3.7% |
| 14Clermont County, OH | 81 | 10 | 1.2 | $8.6M | +3.9% |
| 15Snohomish County, WA | 81 | 70 | 2.2 | $6.9M | +4.9% |
| 16Cache County, UT | 81 | 7 | 1.6 | $6.8M | +8.5% |
| 17Johnson County, IN | 81 | 10 | 1.6 | $6.6M | +7.4% |
| 18Union County, OH | 81 | 5 | 2.1 | $6.1M | +16.5% |
| 19Tulare County, CA | 80 | 11 | 0.8 | $12.7M | +2.4% |
| 20Jefferson County, MO | 80 | 7 | 0.8 | $11.6M | +2.7% |
| 21Weber County, UT | 80 | 18 | 1.9 | $6M | +5.8% |
| 22Johnson County, TX | 79 | 5 | 0.8 | $10.5M | +20.5% |
| 23Fairfield County, OH | 79 | 9 | 1.5 | $7M | +6.5% |
| 24Berkeley County, SC | 79 | 11 | 1.2 | $6.5M | +18.7% |
| 25Sarpy County, NE | 78 | 9 | 1.2 | $9.7M | +9.0% |
Scored: 347 metro areas, 112 small-town markets and 777 counties, each with at least 5 yoga, Pilates and fitness studios on map listings (counties: 10,000 people or more). Spending per listing is all household spending on memberships, classes and admissions over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
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Every market in one Excel file
Yoga, Pilates and fitness studios figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Yoga, Pilates and fitness studios by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Tuscaloosa metro area · 60
- AlaskaTop metro area: Anchorage metro area · 60
- ArizonaTop metro area: Lake Havasu City-Kingman metro area · 78
- ArkansasTop metro area: Little Rock-North Little Rock-Conway metro area · 68
- CaliforniaTop metro area: Stockton-Lodi metro area · 90
- ColoradoTop metro area: Greeley metro area · 85
- ConnecticutTop metro area: Waterbury-Shelton metro area · 70
- DelawareTop metro area: Dover metro area · 52
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 52
- FloridaTop metro area: Wildwood-The Villages metro area · 84
- GeorgiaTop metro area: Warner Robins metro area · 74
- HawaiiTop metro area: Urban Honolulu metro area · 61
- IdahoTop metro area: Idaho Falls metro area · 76
- IllinoisTop metro area: Peoria metro area · 64
- IndianaTop metro area: Elkhart-Goshen metro area · 66
- IowaTop metro area: Sioux City metro area · 58
- KansasTop metro area: Topeka metro area · 66
- KentuckyTop metro area: Elizabethtown metro area · 58
- LouisianaTop metro area: Lake Charles metro area · 48
- MaineTop metro area: Bangor metro area · 56
- MarylandTop metro area: Lexington Park metro area · 82
- MassachusettsTop metro area: Springfield metro area · 57
- MichiganTop metro area: Monroe metro area · 74
- MinnesotaTop metro area: Rochester metro area · 71
- MississippiTop metro area: Gulfport-Biloxi metro area · 59
- MissouriTop metro area: Joplin metro area · 76
- MontanaTop metro area: Great Falls metro area · 55
- NebraskaTop metro area: Omaha metro area · 56
- NevadaTop metro area: Las Vegas-Henderson-North Las Vegas metro area · 76
- New HampshireTop metro area: Manchester-Nashua metro area · 34
- New JerseyTop metro area: Trenton-Princeton metro area · 60
- New MexicoTop metro area: Las Cruces metro area · 74
- New YorkTop metro area: Kiryas Joel-Poughkeepsie-Newburgh metro area · 46
- North CarolinaTop metro area: Hickory-Lenoir-Morganton metro area · 66
- North DakotaTop metro area: Grand Forks metro area · 61
- OhioTop metro area: Columbus metro area · 63
- OklahomaTop metro area: Tulsa metro area · 52
- OregonTop metro area: Salem metro area · 71
- PennsylvaniaTop metro area: York-Hanover metro area · 75
- Rhode IslandTop metro area: Providence-Warwick metro area · 34
- South CarolinaTop metro area: Spartanburg metro area · 70
- South DakotaTop metro area: Rapid City metro area · 63
- TennesseeTop metro area: Knoxville metro area · 62
- TexasTop metro area: Killeen-Temple metro area · 64
- UtahTop metro area: Logan metro area · 84
- VermontTop metro area: Burlington-South Burlington metro area · 27
- VirginiaTop metro area: Richmond metro area · 52
- WashingtonTop metro area: Olympia-Lacey-Tumwater metro area · 77
- West VirginiaTop metro area: Huntington-Ashland metro area · 59
- WisconsinTop metro area: Janesville-Beloit metro area · 72
- WyomingTop metro area: Cheyenne metro area · 73
Related business types
- Gyms, studios and classes191,905 listings
- Gyms97,638 listings
- Martial arts and dance studios62,976 listings
Questions
Which metro areas have the highest market score for yoga, Pilates and fitness studios?
The top 5 are Stockton-Lodi, CA (90); Greeley, CO (85); Wildwood-The Villages, FL (84); Logan, UT-ID (84); and Lexington Park, MD (82). The score compares each of 347 scored metro areas with the others for yoga, Pilates and fitness studios.
How many yoga, Pilates and fitness studios are in the U.S.?
There are 31,291 yoga, Pilates and fitness studios on map listings in the U.S. as of September 2026. 5,617 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 41,556 businesses with payroll classed as fitness and recreational sports centers in 2023, up 5.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do U.S. households spend on memberships, classes and admissions?
About $127.1B a year, or $983 per household. Spread across the 31,291 yoga, Pilates and fitness studios on map listings, it comes to $4.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
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A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.