Market rankings · Connecticut
Yoga, Pilates and fitness studios in Connecticut
Every metro area, small-town market and county in Connecticut, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 525
- 63 chain locations (12%)
- Official establishments
- 578
- All fitness and recreational sports centers · −7.2% since 2019
- Household spending a year
- $1.7B
- On memberships, classes and admissions
- Listings per 10k households
- 3.7
- 54% above the U.S.
- Spending per listing
- $3.2M
- 22% below the U.S.
- Rank among states
- #41 of 51
- Market score 37 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Connecticut by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 525 yoga, Pilates and fitness studios on map listings in Connecticut as of September 2026. 63 of them (12%) are chain locations, against 18% across the U.S. That comes to 3.7 for every 10,000 households, 54% above the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Connecticut comes to about $1.7B a year: $1,158 per household, 18% above the U.S. average. That is about $3.2M of household spending for each studio on map listings, 22% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The official count of businesses with payroll classed as fitness and recreational sports centers in Connecticut was 578 in 2023, down 7.2% from 2019. That is one for every 2,481 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 68 SBA-backed loans worth $31.6M have gone to businesses classed as fitness and recreational sports centers in Connecticut.
Among the 50 states and DC, Connecticut ranks #41 for yoga, Pilates and fitness studios, with a Groundwork market score of 37 (lower middle). Of the 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest (70). Of the 2 scored small-town markets in or partly in Connecticut, the Putnam area scores highest (72).
Every market in Connecticut for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Connecticut, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 70 | 34 | 1.9 | $5.4M | +3.2% | #37 of 347 |
| 2Norwich-New London-Willimantic, CT | 44 | 35 | 3.0 | $3.3M | +2.0% | #225 of 347 |
| 3New Haven, CT | 39 | 73 | 3.2 | $3.4M | +2.5% | #272 of 347 |
| 4Hartford-West Hartford-East Hartford, CT | 39 | 170 | 3.7 | $3.1M | +3.0% | #275 of 347 |
| 5Bridgeport-Stamford-Danbury, CT | 37 | 177 | 5.0 | $2.8M | +3.7% | #294 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Putnam, CT | 72 | 12 | 3.0 | $3.3M | +3.0% | #4 of 112 |
| 2Torrington, CT | 51 | 24 | 5.0 | $2.2M | +2.2% | #53 of 112 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greater Bridgeport Planning Region, CT | 71 | 24 | 2.0 | $5.8M | +4.1% | #79 of 777 |
| 2Naugatuck Valley Planning Region, CT | 70 | 34 | 1.9 | $5.4M | +3.2% | #91 of 777 |
| 3Northeastern Connecticut Planning Region, CT | 58 | 12 | 3.0 | $3.3M | +3.0% | #240 of 777 |
| 4Southeastern Connecticut Planning Region, CT | 49 | 35 | 3.0 | $3.3M | +2.0% | #405 of 777 |
| 5Capitol Planning Region, CT | 47 | 133 | 3.4 | $3.3M | +3.1% | #448 of 777 |
| 6South Central Connecticut Planning Region, CT | 46 | 73 | 3.2 | $3.4M | +2.5% | #466 of 777 |
| 7Lower Connecticut River Valley Planning Region, CT | 44 | 37 | 5.0 | $2.4M | +2.3% | #504 of 777 |
| 8Northwest Hills Planning Region, CT | 39 | 24 | 5.0 | $2.2M | +2.2% | #581 of 777 |
| 9Western Connecticut Planning Region, CT | 38 | 153 | 6.5 | $2.4M | +3.5% | #595 of 777 |
Questions
How many yoga, Pilates and fitness studios are in Connecticut?
As of September 2026, map listings count 525 yoga, Pilates and fitness studios in Connecticut. 63 of them (12%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 578 businesses with payroll classed as fitness and recreational sports centers in 2023, down 7.2% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Connecticut spend on memberships, classes and admissions?
About $1.7B a year, or $1,158 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 525 yoga, Pilates and fitness studios on map listings, it comes to $3.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 1,434,007 households in Connecticut and national spending patterns by income.
How does Connecticut compare with the U.S. for yoga, Pilates and fitness studios?
Connecticut has 3.7 yoga, Pilates and fitness studios per 10,000 households, 54% above the U.S. rate of 2.4. Spending per studio is $3.2M, 22% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Connecticut would have about 409, against 525 on map listings. There is one business with payroll in the industry for every 2,481 households, against one for every 3,109 across the U.S. The official count fell 7.2% from 2019 to 2023, against +5.8% for the U.S.
Which market in Connecticut has the highest market score for yoga, Pilates and fitness studios?
Among 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest, at 70 (upper middle). Among 2 scored small-town markets in or partly in Connecticut, the Putnam area scores highest, at 72 (upper middle). Among 9 scored counties in Connecticut, the Greater Bridgeport Planning Region scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Connecticut scores 37 for yoga, Pilates and fitness studios (lower middle), #41 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Connecticut. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Connecticut
Related business types in Connecticut
- Gyms, studios and classes2,855 listings
- Gyms1,304 listings
- Martial arts and dance studios1,026 listings
Screening a site or an acquisition in Connecticut?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.