Market rankings · Iowa
Yoga, Pilates and fitness studios in Iowa
Markets across Iowa ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 236
- 38 chain locations (16%)
- Official establishments
- 398
- All fitness and recreational sports centers · +3.7% since 2019
- Household spending a year
- $1.2B
- On memberships, classes and admissions
- Listings per 10k households
- 1.8
- 25% below the U.S.
- Spending per listing
- $5M
- 22% above the U.S.
- Rank among states
- #20 of 51
- Market score 55 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 236 yoga, Pilates and fitness studios in Iowa. Chain locations make up 16% of them, against 18% across the U.S. That comes to 1.8 for every 10,000 households, 25% below the U.S. rate of 2.4.
Households in Iowa spend about $1.2B a year on memberships, classes and admissions, or $890 per household, 9% below the U.S. average. Spread across 236 yoga, Pilates and fitness studios, that is $5M per studio, 22% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 398 businesses with payroll in Iowa classed as fitness and recreational sports centers, up 3.7% from 2019. That is one for every 3,306 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 70 SBA-backed loans worth $26.3M have gone to businesses classed as fitness and recreational sports centers in Iowa.
Among the 50 states and DC, Iowa ranks #20 for yoga, Pilates and fitness studios, with a Groundwork market score of 55 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Sioux City metro area scores highest (58). Of the 3 scored small-town markets in or partly in Iowa, the Pella area scores highest (54).
Every market in Iowa for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux City, IA-NE-SD | 58 | 5 | 0.9 | $9.5M | +1.0% | #95 of 347 |
| Omaha, NE-IA | 56 | 77 | 2.0 | $5.2M | +4.2% | #113 of 347 |
| 2Des Moines-West Des Moines, IA | 54 | 69 | 2.3 | $4.5M | +6.7% | #131 of 347 |
| 3Ames, IA | 52 | 9 | 1.8 | $5M | +2.2% | #145 of 347 |
| 4Waterloo-Cedar Falls, IA | 50 | 14 | 2.0 | $4.1M | +0.5% | #167 of 347 |
| 5Iowa City, IA | 49 | 20 | 2.8 | $3.5M | +4.1% | #177 of 347 |
| 6Davenport-Moline-Rock Island, IA-IL | 47 | 30 | 1.9 | $4.7M | −0.9% | #191 of 347 |
| 7Cedar Rapids, IA | 43 | 27 | 2.4 | $3.9M | +1.0% | #234 of 347 |
| 8Dubuque, IA | 42 | 8 | 2.0 | $4.6M | +0.1% | #240 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 54 | 5 | 3.8 | $2.4M | +2.3% | #46 of 112 |
| 2Mason City, IA | 49 | 5 | 2.2 | $3.7M | −1.5% | #60 of 112 |
| 3Spirit Lake, IA | 32 | 5 | 5.7 | $1.7M | +1.7% | #98 of 112 |
| Clinton, IA | Not scored | 2 | 1.0 | $7.8M | −0.9% | |
| Burlington, IA-IL | Not scored | 4 | 2.0 | $3.6M | −2.5% | |
| Muscatine, IA | Not scored | 3 | 1.7 | $4.5M | −3.0% | |
| Marshalltown, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Fort Dodge, IA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Ottumwa, IA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Fort Madison, IA | Not scored | 3 | 2.1 | $3.4M | −3.6% | |
| Le Mars, IA | Not scored | 1 | 1.0 | $9.4M | 0.0% | |
| Oskaloosa, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Storm Lake, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Carroll, IA | Not scored | 1 | 1.1 | $7.4M | −2.0% | |
| Spencer, IA | Not scored | 0 | 0.0 | n/a | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawattamie County, IA | 63 | 5 | 1.3 | $6.3M | −0.7% | #169 of 777 |
| 2Dallas County, IA | 62 | 12 | 2.8 | $4.5M | +17.8% | #186 of 777 |
| 3Woodbury County, IA | 54 | 5 | 1.2 | $6.8M | +0.7% | #294 of 777 |
| 4Black Hawk County, IA | 52 | 10 | 1.8 | $4.4M | +0.4% | #353 of 777 |
| 5Polk County, IA | 50 | 54 | 2.6 | $3.8M | +4.8% | #386 of 777 |
| 6Story County, IA | 49 | 8 | 2.1 | $4.3M | +2.7% | #396 of 777 |
| 7Johnson County, IA | 49 | 20 | 3.2 | $3.1M | +4.6% | #407 of 777 |
| 8Dubuque County, IA | 47 | 8 | 2.0 | $4.6M | +0.1% | #439 of 777 |
| 9Linn County, IA | 45 | 23 | 2.4 | $3.9M | +0.7% | #477 of 777 |
| 10Marion County, IA | 40 | 5 | 3.8 | $2.4M | +2.3% | #560 of 777 |
| 11Scott County, IA | 34 | 22 | 3.0 | $3.2M | +0.4% | #640 of 777 |
| 12Cerro Gordo County, IA | 28 | 5 | 2.6 | $3.2M | −1.5% | #710 of 777 |
| 13Dickinson County, IA | 23 | 5 | 5.7 | $1.7M | +1.7% | #743 of 777 |
| 14Winneshiek County, IA | 16 | 6 | 7.4 | $1.2M | −1.6% | #764 of 777 |
| Warren County, IA | Not scored | 1 | 0.5 | $21.7M | +9.0% | |
| Clinton County, IA | Not scored | 2 | 1.0 | $7.8M | −0.9% | |
| Muscatine County, IA | Not scored | 3 | 1.7 | $4.5M | −3.0% | |
| Marshall County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Des Moines County, IA | Not scored | 4 | 2.3 | $3.1M | −2.0% | |
| Jasper County, IA | Not scored | 1 | 0.7 | $12.5M | +0.9% | |
| Webster County, IA | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Sioux County, IA | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Wapello County, IA | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Lee County, IA | Not scored | 3 | 2.1 | $3.4M | −3.6% | |
| Boone County, IA | Not scored | 1 | 0.9 | $10M | +0.4% |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Plymouth County, IA | Not scored | 1 | 1.0 | $9.4M | 0.0% | |
| Benton County, IA | Not scored | 2 | 2.0 | $4.9M | +1.8% | |
| Bremer County, IA | Not scored | 4 | 4.1 | $2.2M | +1.1% | |
| Washington County, IA | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Mahaska County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Jones County, IA | Not scored | 2 | 2.4 | $3.3M | +2.9% | |
| Buena Vista County, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Buchanan County, IA | Not scored | 2 | 2.4 | $3.4M | +1.3% | |
| Carroll County, IA | Not scored | 1 | 1.1 | $7.4M | −2.0% | |
| Henry County, IA | Not scored | 1 | 1.3 | $6M | −5.4% | |
| Jackson County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Fayette County, IA | Not scored | 2 | 2.4 | $3M | −2.1% | |
| Poweshiek County, IA | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Cedar County, IA | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Delaware County, IA | Not scored | 2 | 2.7 | $3.1M | +1.3% | |
| Clayton County, IA | Not scored | 1 | 1.3 | $5.6M | −1.1% | |
| Madison County, IA | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Tama County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Hardin County, IA | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Iowa County, IA | Not scored | 1 | 1.4 | $5.6M | −1.0% | |
| Clay County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Crawford County, IA | Not scored | 1 | 1.6 | $5M | −1.5% | |
| Jefferson County, IA | Not scored | 2 | 2.9 | $2.5M | −2.5% | |
| Floyd County, IA | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Page County, IA | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Hamilton County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Harrison County, IA | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Mills County, IA | Not scored | 1 | 1.9 | $5.5M | +2.6% | |
| Kossuth County, IA | Not scored | 1 | 1.5 | $5M | −3.2% | |
| Butler County, IA | Not scored | 1 | 1.7 | $4.8M | −2.0% | |
| O’Brien County, IA | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Allamakee County, IA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Cass County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Wright County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Grundy County, IA | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Appanoose County, IA | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Lyon County, IA | Not scored | 1 | 2.2 | $3.9M | +3.6% | |
| Union County, IA | Not scored | 1 | 2.0 | $3.2M | −2.5% | |
| Chickasaw County, IA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Shelby County, IA | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Cherokee County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Guthrie County, IA | Not scored | 1 | 2.2 | $4.2M | +1.6% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Hancock County, IA | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Winnebago County, IA | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Mitchell County, IA | Not scored | 1 | 2.2 | $3.8M | +0.6% | |
| Montgomery County, IA | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Franklin County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Keokuk County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Calhoun County, IA | Not scored | 1 | 2.5 | $3.1M | −3.4% | |
| Sac County, IA | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Clarke County, IA | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Humboldt County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Howard County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Emmet County, IA | Not scored | 1 | 2.5 | $2.7M | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Monona County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $2M | −0.9% | |
| Monroe County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 1 | 3.3 | $2.3M | −3.4% | |
| Wayne County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Adams County, IA | Not scored | 0 | 0.0 | n/a | −2.5% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Iowa?
Iowa has 236 yoga, Pilates and fitness studios on map listings as of September 2026. 38 of them (16%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 398 businesses with payroll classed as fitness and recreational sports centers in 2023, up 3.7% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Iowa spend on memberships, classes and admissions?
About $1.2B a year, or $890 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 236 yoga, Pilates and fitness studios on map listings, it comes to $5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for yoga, Pilates and fitness studios?
Iowa has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $5M, 22% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Iowa would have about 289, against 236 on map listings. There is one business with payroll in the industry for every 3,306 households, against one for every 3,109 across the U.S. The official count rose 3.7% from 2019 to 2023, against +5.8% for the U.S.
Which market in Iowa has the highest market score for yoga, Pilates and fitness studios?
Among 9 scored metro areas in or partly in Iowa, the Sioux City metro area scores highest, at 58 (upper middle). Among 3 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 54 (upper middle). Among 14 scored counties in Iowa, Pottawattamie County scores highest, at 63 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 55 for yoga, Pilates and fitness studios (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Iowa
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Screening a site or an acquisition in Iowa?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.