Market rankings · Kentucky
Yoga, Pilates and fitness studios in Kentucky
Every metro area, small-town market and county in Kentucky, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 261
- 38 chain locations (15%)
- Official establishments
- 390
- All fitness and recreational sports centers · +3.2% since 2019
- Household spending a year
- $1.2B
- On memberships, classes and admissions
- Listings per 10k households
- 1.4
- 42% below the U.S.
- Spending per listing
- $4.5M
- 10% above the U.S.
- Rank among states
- #25 of 51
- Market score 51 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Kentucky by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kentucky has 261 yoga, Pilates and fitness studios on map listings as of September 2026. Chain locations make up 15% of them, against 18% across the U.S. That comes to 1.4 for every 10,000 households, 42% below the U.S. rate of 2.4.
Households in Kentucky spend about $1.2B a year on memberships, classes and admissions, or $643 per household, 35% below the U.S. average. Spread across 261 yoga, Pilates and fitness studios, that is $4.5M per studio, 10% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The official count of businesses with payroll classed as fitness and recreational sports centers in Kentucky was 390 in 2023, up 3.2% from 2019. That is one for every 4,652 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 45 SBA-backed loans worth $12.2M have gone to businesses classed as fitness and recreational sports centers in Kentucky.
Among the 50 states and DC, Kentucky ranks #25 for yoga, Pilates and fitness studios, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Kentucky, the Clarksville metro area scores highest (61). Of the 2 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest (61).
Every market in Kentucky for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kentucky, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Clarksville, TN-KY | 61 | 17 | 1.4 | $4.6M | +8.5% | #77 of 347 |
| Huntington-Ashland, WV-KY-OH | 59 | 12 | 0.8 | $7.8M | −2.6% | #86 of 347 |
| Cincinnati, OH-KY-IN | 59 | 177 | 2.0 | $5M | +2.7% | #93 of 347 |
| 1Elizabethtown, KY | 58 | 7 | 1.4 | $4.7M | +2.4% | #101 of 347 |
| 2Paducah, KY-IL | 49 | 6 | 1.4 | $4.5M | −1.2% | #173 of 347 |
| 3Louisville/Jefferson County, KY-IN | 48 | 107 | 1.9 | $4M | +2.9% | #185 of 347 |
| 4Bowling Green, KY | 36 | 16 | 2.2 | $2.8M | +9.5% | #302 of 347 |
| 5Lexington-Fayette, KY | 35 | 51 | 2.4 | $3.1M | +3.4% | #304 of 347 |
| 6Owensboro, KY | 29 | 10 | 2.2 | $2.9M | +1.3% | #321 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, KY | 61 | 7 | 2.2 | $3M | +3.1% | #30 of 112 |
| 2Richmond-Berea, KY | 59 | 10 | 2.0 | $2.9M | +7.0% | #38 of 112 |
| Corbin, KY | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Pikeville, KY | Not scored | 1 | 0.3 | $17.9M | −5.4% | |
| Somerset, KY | Not scored | 2 | 0.8 | $6.8M | +3.5% | |
| Henderson, KY | Not scored | 1 | 0.4 | $13.1M | −0.9% | |
| Danville, KY | Not scored | 4 | 1.8 | $3M | +3.6% | |
| Glasgow, KY | Not scored | 4 | 1.8 | $2.8M | +2.6% | |
| Mount Sterling, KY | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Madisonville, KY | Not scored | 2 | 1.1 | $4.8M | −0.5% | |
| Murray, KY | Not scored | 2 | 1.3 | $4M | +4.9% | |
| Campbellsville, KY | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Mayfield, KY | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Middlesborough, KY | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Franklin, KY | Not scored | 0 | 0.0 | n/a | +5.9% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, KY | 70 | 10 | 2.0 | $4.7M | +6.5% | #93 of 777 |
| 2Hardin County, KY | 56 | 7 | 1.6 | $4.2M | +2.4% | #266 of 777 |
| 3Campbell County, KY | 54 | 7 | 1.8 | $4.5M | +2.5% | #306 of 777 |
| 4Kenton County, KY | 53 | 12 | 1.8 | $4.5M | +3.9% | #326 of 777 |
| 5Oldham County, KY | 52 | 9 | 3.9 | $3M | +4.9% | #363 of 777 |
| 6Madison County, KY | 43 | 9 | 2.4 | $2.6M | +9.4% | #523 of 777 |
| 7McCracken County, KY | 40 | 6 | 2.2 | $3.1M | −0.5% | #555 of 777 |
| 8Jefferson County, KY | 38 | 75 | 2.3 | $3.2M | +1.6% | #590 of 777 |
| 9Franklin County, KY | 36 | 7 | 3.1 | $2.1M | +2.0% | #625 of 777 |
| 10Warren County, KY | 35 | 16 | 2.9 | $2.2M | +10.6% | #634 of 777 |
| 11Daviess County, KY | 31 | 10 | 2.4 | $2.7M | +1.5% | #677 of 777 |
| 12Fayette County, KY | 28 | 43 | 3.1 | $2.4M | +2.2% | #714 of 777 |
| Bullitt County, KY | Not scored | 2 | 0.6 | $11.9M | +5.0% | |
| Christian County, KY | Not scored | 1 | 0.4 | $12.9M | −3.6% | |
| Pulaski County, KY | Not scored | 2 | 0.8 | $6.8M | +3.5% | |
| Laurel County, KY | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Scott County, KY | Not scored | 2 | 0.9 | $9.2M | +8.2% | |
| Pike County, KY | Not scored | 0 | 0.0 | n/a | −6.4% | |
| Jessamine County, KY | Not scored | 1 | 0.5 | $14.7M | +7.8% | |
| Shelby County, KY | Not scored | 2 | 1.1 | $7.2M | +6.2% | |
| Boyd County, KY | Not scored | 1 | 0.5 | $11.1M | −0.9% | |
| Nelson County, KY | Not scored | 3 | 1.6 | $4.1M | +4.8% | |
| Hopkins County, KY | Not scored | 2 | 1.1 | $4.8M | −0.5% | |
| Barren County, KY | Not scored | 4 | 2.2 | $2.4M | +2.6% | |
| Henderson County, KY | Not scored | 1 | 0.5 | $10.5M | −0.9% |
Show all 120 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Calloway County, KY | Not scored | 2 | 1.3 | $4M | +4.9% | |
| Clark County, KY | Not scored | 2 | 1.3 | $4.6M | +2.3% | |
| Whitley County, KY | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Graves County, KY | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Greenup County, KY | Not scored | 1 | 0.7 | $8.7M | −1.9% | |
| Floyd County, KY | Not scored | 1 | 0.7 | $6.6M | −3.9% | |
| Marshall County, KY | Not scored | 1 | 0.8 | $8.2M | −0.1% | |
| Boyle County, KY | Not scored | 4 | 3.3 | $1.7M | +2.9% | |
| Muhlenberg County, KY | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Meade County, KY | Not scored | 2 | 1.8 | $3.9M | +2.2% | |
| Knox County, KY | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Montgomery County, KY | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Logan County, KY | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Perry County, KY | Not scored | 1 | 0.9 | $5.4M | −6.4% | |
| Woodford County, KY | Not scored | 3 | 2.8 | $2.9M | +3.7% | |
| Grayson County, KY | Not scored | 1 | 1.0 | $5.5M | +3.6% | |
| Taylor County, KY | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Carter County, KY | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Harlan County, KY | Not scored | 1 | 0.9 | $4.6M | −7.6% | |
| Grant County, KY | Not scored | 1 | 1.1 | $5.5M | +4.7% | |
| Rowan County, KY | Not scored | 2 | 2.1 | $2.6M | −1.0% | |
| Lincoln County, KY | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Anderson County, KY | Not scored | 0 | 0.0 | n/a | +5.5% | |
| Ohio County, KY | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Bell County, KY | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Mercer County, KY | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Johnson County, KY | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Allen County, KY | Not scored | 0 | 0.0 | n/a | +9.5% | |
| Breckinridge County, KY | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Letcher County, KY | Not scored | 0 | 0.0 | n/a | −7.0% | |
| Bourbon County, KY | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Spencer County, KY | Not scored | 1 | 1.4 | $6.5M | +7.7% | |
| Simpson County, KY | Not scored | 0 | 0.0 | n/a | +5.9% | |
| Clay County, KY | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Marion County, KY | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Hart County, KY | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Wayne County, KY | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Harrison County, KY | Not scored | 0 | 0.0 | n/a | +4.9% | |
| Adair County, KY | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Russell County, KY | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Garrard County, KY | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Mason County, KY | Not scored | 0 | 0.0 | n/a | −1.2% | |
| McCreary County, KY | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Rockcastle County, KY | Not scored | 1 | 1.5 | $3.2M | +0.6% | |
| Lawrence County, KY | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Casey County, KY | Not scored | 1 | 1.5 | $3M | +1.8% | |
| Henry County, KY | Not scored | 2 | 3.3 | $1.8M | +4.8% | |
| Fleming County, KY | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Larue County, KY | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Pendleton County, KY | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Trigg County, KY | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Morgan County, KY | Not scored | 0 | 0.0 | n/a | +5.0% | |
| Estill County, KY | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Knott County, KY | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Breathitt County, KY | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Union County, KY | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Jackson County, KY | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Powell County, KY | Not scored | 1 | 2.1 | $2.1M | −2.2% | |
| Lewis County, KY | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Bath County, KY | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Webster County, KY | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Caldwell County, KY | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Todd County, KY | Not scored | 0 | 0.0 | n/a | +5.6% | |
| Butler County, KY | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Edmonson County, KY | Not scored | 0 | 0.0 | n/a | +5.0% | |
| Washington County, KY | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Green County, KY | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Magoffin County, KY | Not scored | 0 | 0.0 | n/a | −4.3% | |
| Owen County, KY | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Monroe County, KY | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Martin County, KY | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Carroll County, KY | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Metcalfe County, KY | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Leslie County, KY | Not scored | 0 | 0.0 | n/a | −8.0% | |
| Clinton County, KY | Not scored | 0 | 0.0 | n/a | −1.0% | |
| McLean County, KY | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Hancock County, KY | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Crittenden County, KY | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Livingston County, KY | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Lyon County, KY | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Gallatin County, KY | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Trimble County, KY | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bracken County, KY | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Nicholas County, KY | Not scored | 0 | 0.0 | n/a | +5.4% | |
| Ballard County, KY | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Lee County, KY | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Elliott County, KY | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Wolfe County, KY | Not scored | 1 | 3.7 | $832K | −4.0% | |
| Fulton County, KY | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Menifee County, KY | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Cumberland County, KY | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Carlisle County, KY | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Hickman County, KY | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Owsley County, KY | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Robertson County, KY | Not scored | 0 | 0.0 | n/a | +6.6% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Kentucky?
Map listings as of September 2026 show 261 yoga, Pilates and fitness studios in Kentucky. 38 of them (15%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 390 businesses with payroll classed as fitness and recreational sports centers in 2023, up 3.2% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Kentucky spend on memberships, classes and admissions?
About $1.2B a year, or $643 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 261 yoga, Pilates and fitness studios on map listings, it comes to $4.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 1,814,469 households in Kentucky and national spending patterns by income.
How does Kentucky compare with the U.S. for yoga, Pilates and fitness studios?
Kentucky has 1.4 yoga, Pilates and fitness studios per 10,000 households, 42% below the U.S. rate of 2.4. Spending per studio is $4.5M, 10% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Kentucky would have about 287, against 261 on map listings. There is one business with payroll in the industry for every 4,652 households, against one for every 3,109 across the U.S. The official count rose 3.2% from 2019 to 2023, against +5.8% for the U.S.
Which market in Kentucky has the highest market score for yoga, Pilates and fitness studios?
Among 9 scored metro areas in or partly in Kentucky, the Clarksville metro area scores highest, at 61 (upper middle). Among 2 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest, at 61 (upper middle). Among 12 scored counties in Kentucky, Boone County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kentucky scores 51 for yoga, Pilates and fitness studios (upper middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kentucky. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Kentucky
Related business types in Kentucky
- Gyms, studios and classes2,024 listings
- Gyms1,167 listings
- Martial arts and dance studios596 listings
Screening a site or an acquisition in Kentucky?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.