Market rankings · North Carolina
Yoga, Pilates and fitness studios in North Carolina
Markets across North Carolina ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 974
- 201 chain locations (21%)
- Official establishments
- 1,415
- All fitness and recreational sports centers · +4.4% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 2.3
- 4% below the U.S.
- Spending per listing
- $3.3M
- 20% below the U.S.
- Rank among states
- #44 of 51
- Market score 36 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in North Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 974 yoga, Pilates and fitness studios in North Carolina. Chain locations make up 21% of them, against 18% across the U.S. That comes to 2.3 for every 10,000 households, 4% below the U.S. rate of 2.4.
Households in North Carolina spend about $3.2B a year on memberships, classes and admissions, or $743 per household, 24% below the U.S. average. Spread across 974 yoga, Pilates and fitness studios, that is $3.3M per studio, 20% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in North Carolina was 1,415 in 2023, up 4.4% from 2019. That is one for every 3,026 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 173 SBA-backed loans worth $104.9M have gone to businesses classed as fitness and recreational sports centers in North Carolina.
Among the 50 states and DC, North Carolina ranks #44 for yoga, Pilates and fitness studios, with a Groundwork market score of 36 (lower middle). Of the 14 scored metro areas in or partly in North Carolina, the Hickory-Lenoir-Morganton metro area scores highest (66). Of the 7 scored small-town markets in or partly in North Carolina, the Morehead City area scores highest (61).
Every market in North Carolina for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hickory-Lenoir-Morganton, NC | 66 | 13 | 0.9 | $6.9M | +3.2% | #49 of 347 |
| 2Jacksonville, NC | 53 | 11 | 1.5 | $4.2M | +6.0% | #137 of 347 |
| 3Fayetteville, NC | 51 | 18 | 1.2 | $4.9M | +1.6% | #154 of 347 |
| 4Burlington, NC | 51 | 11 | 1.6 | $4M | +8.5% | #157 of 347 |
| 5Winston-Salem, NC | 50 | 39 | 1.4 | $4.8M | +5.3% | #165 of 347 |
| 6Pinehurst-Southern Pines, NC | 43 | 16 | 3.6 | $2.2M | +10.3% | #238 of 347 |
| 7Charlotte-Concord-Gastonia, NC-SC | 42 | 255 | 2.4 | $3.6M | +10.1% | #243 of 347 |
| 8Raleigh-Cary, NC | 42 | 176 | 3.1 | $3.3M | +12.6% | #245 of 347 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 39 | 140 | 2.0 | $4.1M | +0.9% | #267 of 347 |
| 9Durham-Chapel Hill, NC | 38 | 91 | 3.7 | $2.4M | +7.5% | #283 of 347 |
| 10Greensboro-High Point, NC | 37 | 63 | 2.0 | $3.3M | +4.1% | #291 of 347 |
| 11Wilmington, NC | 37 | 83 | 4.2 | $1.8M | +15.9% | #297 of 347 |
| 12Greenville, NC | 27 | 16 | 2.1 | $2.8M | +5.4% | #327 of 347 |
| 13Asheville, NC | 26 | 81 | 5.0 | $1.4M | +3.6% | #334 of 347 |
| Rocky Mount, NC | Not scored | 2 | 0.3 | $16.9M | +2.8% | |
| Goldsboro, NC | Not scored | 1 | 0.2 | $27.6M | +3.8% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morehead City, NC | 61 | 8 | 2.5 | $2.9M | +4.1% | #31 of 112 |
| 2New Bern, NC | 52 | 14 | 2.7 | $2.3M | +3.6% | #51 of 112 |
| 3Albemarle, NC | 50 | 5 | 2.0 | $3M | +9.8% | #55 of 112 |
| 4Kill Devil Hills, NC | 40 | 14 | 8.3 | $1.1M | +3.3% | #83 of 112 |
| 5Waynesville, NC | 37 | 7 | 2.6 | $2.3M | +1.9% | #87 of 112 |
| 6Brevard, NC | 32 | 5 | 3.4 | $1.9M | +2.9% | #97 of 112 |
| 7Boone, NC | 29 | 9 | 4.2 | $1.4M | +0.6% | #104 of 112 |
| Anderson Creek, NC | Not scored | 4 | 0.8 | $8.2M | +12.3% | |
| Lumberton, NC | Not scored | 1 | 0.2 | $18.9M | +3.4% | |
| Shelby-Kings Mountain, NC | Not scored | 2 | 0.5 | $11M | +3.4% | |
| Wilson, NC | Not scored | 3 | 0.9 | $6.2M | +1.7% | |
| Mount Airy, NC | Not scored | 2 | 0.7 | $8.1M | +1.3% | |
| North Wilkesboro, NC | Not scored | 1 | 0.4 | $12.9M | +0.6% | |
| Sanford, NC | Not scored | 2 | 0.8 | $7.6M | +10.8% | |
| Forest City, NC | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Roanoke Rapids, NC | Not scored | 2 | 0.7 | $7M | −4.3% | |
| Kinston, NC | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Marion, NC | Not scored | 3 | 1.6 | $3.3M | +1.5% | |
| Washington, NC | Not scored | 1 | 0.5 | $11.3M | 0.0% | |
| Rockingham, NC | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Henderson, NC | Not scored | 1 | 0.6 | $8.2M | +0.2% | |
| Elizabeth City, NC | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Laurinburg, NC | Not scored | 0 | 0.0 | n/a | −0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 87 | 5 | 1.5 | $6.7M | +11.0% | #5 of 777 |
| 2Union County, NC | 67 | 14 | 1.7 | $6.2M | +11.7% | #124 of 777 |
| 3Johnston County, NC | 67 | 13 | 1.5 | $5.1M | +17.9% | #127 of 777 |
| 4Catawba County, NC | 65 | 7 | 1.1 | $6.2M | +5.8% | #145 of 777 |
| 5Lincoln County, NC | 59 | 6 | 1.6 | $5.1M | +13.2% | #214 of 777 |
| 6Cabarrus County, NC | 58 | 14 | 1.7 | $5.3M | +9.9% | #228 of 777 |
| 7Onslow County, NC | 56 | 11 | 1.5 | $4.2M | +6.0% | #265 of 777 |
| 8Alamance County, NC | 55 | 11 | 1.6 | $4M | +8.5% | #282 of 777 |
| 9Brunswick County, NC | 55 | 19 | 2.7 | $2.6M | +26.5% | #292 of 777 |
| 10Iredell County, NC | 54 | 12 | 1.6 | $5.2M | +12.9% | #300 of 777 |
| 11Gaston County, NC | 53 | 18 | 1.9 | $3.5M | +7.8% | #334 of 777 |
| 12Henderson County, NC | 53 | 11 | 2.2 | $3.1M | +5.0% | #339 of 777 |
| 13Pender County, NC | 50 | 6 | 2.4 | $3.2M | +19.0% | #389 of 777 |
| 14Carteret County, NC | 48 | 8 | 2.5 | $2.9M | +4.1% | #431 of 777 |
| 15Moore County, NC | 47 | 16 | 3.6 | $2.2M | +10.3% | #454 of 777 |
| 16Wake County, NC | 46 | 160 | 3.5 | $3M | +11.2% | #468 of 777 |
| 17Cumberland County, NC | 44 | 18 | 1.4 | $4.2M | +0.4% | #488 of 777 |
| 18Currituck County, NC | 44 | 6 | 5.1 | $1.8M | +16.7% | #505 of 777 |
| 19Durham County, NC | 42 | 48 | 3.4 | $2.5M | +7.7% | #537 of 777 |
| 20Jackson County, NC | 42 | 5 | 2.7 | $2.1M | +6.9% | #539 of 777 |
| 21Macon County, NC | 41 | 6 | 3.3 | $1.9M | +5.8% | #547 of 777 |
| 22Mecklenburg County, NC | 39 | 164 | 3.5 | $2.6M | +10.5% | #578 of 777 |
| 23Craven County, NC | 39 | 13 | 3.0 | $2M | +3.5% | #583 of 777 |
| 24Forsyth County, NC | 36 | 35 | 2.2 | $3.1M | +5.0% | #614 of 777 |
| 25Guilford County, NC | 36 | 58 | 2.6 | $2.7M | +4.4% | #620 of 777 |
Show all 100 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Dare County, NC | 36 | 14 | 8.3 | $1.1M | +3.3% | #630 of 777 |
| 27Orange County, NC | 35 | 38 | 6.6 | $1.5M | +6.1% | #638 of 777 |
| 28Stanly County, NC | 34 | 5 | 2.0 | $3M | +9.8% | #641 of 777 |
| 29Pitt County, NC | 34 | 16 | 2.1 | $2.8M | +5.4% | #643 of 777 |
| 30Polk County, NC | 32 | 5 | 5.6 | $1.3M | +6.0% | #672 of 777 |
| 31New Hanover County, NC | 31 | 58 | 5.5 | $1.4M | +8.6% | #687 of 777 |
| 32Watauga County, NC | 28 | 9 | 4.2 | $1.4M | +0.6% | #719 of 777 |
| 33Transylvania County, NC | 23 | 5 | 3.4 | $1.9M | +2.9% | #742 of 777 |
| 34Haywood County, NC | 20 | 7 | 2.6 | $2.3M | +1.9% | #757 of 777 |
| 35Buncombe County, NC | 20 | 67 | 6.6 | $1.2M | +2.9% | #759 of 777 |
| Davidson County, NC | Not scored | 0 | 0.0 | n/a | +6.6% | |
| Rowan County, NC | Not scored | 1 | 0.2 | $37.3M | +5.6% | |
| Randolph County, NC | Not scored | 4 | 0.7 | $8.1M | +3.5% | |
| Harnett County, NC | Not scored | 4 | 0.8 | $8.2M | +12.3% | |
| Wayne County, NC | Not scored | 1 | 0.2 | $27.6M | +3.8% | |
| Robeson County, NC | Not scored | 1 | 0.2 | $18.9M | +3.4% | |
| Cleveland County, NC | Not scored | 2 | 0.5 | $11M | +3.4% | |
| Nash County, NC | Not scored | 1 | 0.3 | $23.7M | +3.9% | |
| Rockingham County, NC | Not scored | 1 | 0.3 | $21.3M | +3.3% | |
| Burke County, NC | Not scored | 3 | 0.8 | $6.8M | +1.6% | |
| Caldwell County, NC | Not scored | 2 | 0.6 | $8.8M | +0.7% | |
| Wilson County, NC | Not scored | 3 | 0.9 | $6.2M | +1.7% | |
| Franklin County, NC | Not scored | 3 | 1.1 | $6.5M | +18.8% | |
| Surry County, NC | Not scored | 2 | 0.7 | $8.1M | +1.3% | |
| Wilkes County, NC | Not scored | 1 | 0.4 | $12.9M | +0.6% | |
| Lee County, NC | Not scored | 2 | 0.8 | $7.6M | +10.8% | |
| Rutherford County, NC | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Granville County, NC | Not scored | 2 | 0.9 | $7.8M | +2.1% | |
| Sampson County, NC | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Lenoir County, NC | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Hoke County, NC | Not scored | 0 | 0.0 | n/a | +9.0% | |
| Columbus County, NC | Not scored | 2 | 1.0 | $5M | 0.0% | |
| Duplin County, NC | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Edgecombe County, NC | Not scored | 1 | 0.5 | $10.1M | +0.7% | |
| Halifax County, NC | Not scored | 1 | 0.5 | $9.8M | −3.9% | |
| Stokes County, NC | Not scored | 1 | 0.5 | $10.6M | +3.5% | |
| McDowell County, NC | Not scored | 3 | 1.6 | $3.3M | +1.5% | |
| Beaufort County, NC | Not scored | 1 | 0.5 | $11.3M | 0.0% | |
| Davie County, NC | Not scored | 2 | 1.2 | $6.5M | +6.9% | |
| Richmond County, NC | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Vance County, NC | Not scored | 1 | 0.6 | $8.2M | +0.2% | |
| Pasquotank County, NC | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Person County, NC | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Yadkin County, NC | Not scored | 1 | 0.7 | $9.3M | +2.9% | |
| Alexander County, NC | Not scored | 1 | 0.7 | $8M | +1.5% | |
| Scotland County, NC | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bladen County, NC | Not scored | 1 | 0.8 | $5.7M | +1.3% | |
| Cherokee County, NC | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Ashe County, NC | Not scored | 1 | 0.8 | $6.6M | +3.5% | |
| Montgomery County, NC | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Caswell County, NC | Not scored | 1 | 1.1 | $4.7M | +0.4% | |
| Anson County, NC | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Madison County, NC | Not scored | 3 | 3.6 | $1.7M | +5.9% | |
| Martin County, NC | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Greene County, NC | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Hertford County, NC | Not scored | 1 | 1.2 | $4.2M | −11.2% | |
| Yancey County, NC | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Warren County, NC | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Avery County, NC | Not scored | 2 | 2.9 | $2.1M | +1.1% | |
| Bertie County, NC | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Northampton County, NC | Not scored | 1 | 1.3 | $4.1M | −5.4% | |
| Mitchell County, NC | Not scored | 1 | 1.5 | $3.6M | +1.1% | |
| Swain County, NC | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Chowan County, NC | Not scored | 2 | 3.3 | $1.9M | +2.8% | |
| Perquimans County, NC | Not scored | 1 | 1.8 | $3.4M | +3.6% | |
| Pamlico County, NC | Not scored | 1 | 1.8 | $3.2M | +3.7% | |
| Clay County, NC | Not scored | 2 | 3.9 | $1.5M | +9.9% | |
| Alleghany County, NC | Not scored | 1 | 1.9 | $2.5M | +5.4% | |
| Camden County, NC | Not scored | 0 | 0.0 | n/a | +8.8% | |
| Washington County, NC | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Gates County, NC | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Jones County, NC | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Graham County, NC | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, NC | Not scored | 1 | 5.2 | $867K | +1.0% | |
| Tyrrell County, NC | Not scored | 0 | 0.0 | n/a | +9.3% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in North Carolina?
North Carolina has 974 yoga, Pilates and fitness studios on map listings as of September 2026. 201 of them (21%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,415 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.4% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in North Carolina spend on memberships, classes and admissions?
About $3.2B a year, or $743 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 974 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.
How does North Carolina compare with the U.S. for yoga, Pilates and fitness studios?
North Carolina has 2.3 yoga, Pilates and fitness studios per 10,000 households, 4% below the U.S. rate of 2.4. Spending per studio is $3.3M, 20% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, North Carolina would have about 783, against 974 on map listings. There is one business with payroll in the industry for every 3,026 households, against one for every 3,109 across the U.S. The official count rose 4.4% from 2019 to 2023, against +5.8% for the U.S.
Which market in North Carolina has the highest market score for yoga, Pilates and fitness studios?
Among 14 scored metro areas in or partly in North Carolina, the Hickory-Lenoir-Morganton metro area scores highest, at 66 (upper middle). Among 7 scored small-town markets in or partly in North Carolina, the Morehead City area scores highest, at 61 (upper middle). Among 35 scored counties in North Carolina, Chatham County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 36 for yoga, Pilates and fitness studios (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Carolina. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in North Carolina
Related business types in North Carolina
- Gyms, studios and classes5,994 listings
- Gyms2,992 listings
- Martial arts and dance studios2,028 listings
Screening a site or an acquisition in North Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.