Market rankings · California
Yoga, Pilates and fitness studios in California
Markets across California ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 4,579
- 927 chain locations (20%)
- Official establishments
- 5,371
- All fitness and recreational sports centers · +9.4% since 2019
- Household spending a year
- $19.4B
- On memberships, classes and admissions
- Listings per 10k households
- 3.4
- 42% above the U.S.
- Spending per listing
- $4.2M
- 5% above the U.S.
- Rank among states
- #37 of 51
- Market score 41 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in California by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4,579 yoga, Pilates and fitness studios in California. Chain locations make up 20% of them, against 18% across the U.S. Per 10,000 households, that is 3.4, 42% above the U.S. rate of 2.4.
At $1,435 per household (46% above the U.S. average), households in California spend about $19.4B a year on memberships, classes and admissions. That is about $4.2M of household spending for each studio on map listings, 5% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 5,371 businesses with payroll in California classed as fitness and recreational sports centers, up 9.4% from 2019. That is one for every 2,522 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 579 SBA-backed loans worth $283.7M have gone to businesses classed as fitness and recreational sports centers in California.
Among the 50 states and DC, California ranks #37 for yoga, Pilates and fitness studios, with a Groundwork market score of 41 (lower middle). Of the 23 scored metro areas in or partly in California, the Stockton-Lodi metro area scores highest (90). Of the 4 scored small-town markets in or partly in California, the Gardnerville Ranchos area scores highest (57).
Every market in California for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in California, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 90 | 30 | 1.2 | $10.3M | +5.5% | #1 of 347 |
| 2Visalia, CA | 81 | 11 | 0.8 | $12.7M | +2.4% | #6 of 347 |
| 3Bakersfield-Delano, CA | 78 | 25 | 0.9 | $11.2M | +2.3% | #7 of 347 |
| 4Fresno, CA | 77 | 53 | 1.4 | $7.4M | +3.2% | #9 of 347 |
| 5Hanford-Corcoran, CA | 73 | 5 | 1.1 | $8.3M | +1.0% | #24 of 347 |
| 6Riverside-San Bernardino-Ontario, CA | 71 | 268 | 1.8 | $6.6M | +3.5% | #32 of 347 |
| 7Vallejo, CA | 66 | 28 | 1.8 | $7.7M | +0.6% | #47 of 347 |
| 8El Centro, CA | 63 | 5 | 1.0 | $8.2M | +1.1% | #58 of 347 |
| 9Modesto, CA | 63 | 34 | 1.9 | $5.8M | +0.7% | #63 of 347 |
| 10Sacramento-Roseville-Folsom, CA | 60 | 240 | 2.7 | $5M | +3.2% | #83 of 347 |
| 11San Jose-Sunnyvale-Santa Clara, CA | 56 | 217 | 3.2 | $6.7M | −0.6% | #112 of 347 |
| 12Salinas, CA | 50 | 32 | 2.4 | $5.5M | −1.5% | #162 of 347 |
| 13Redding, CA | 45 | 15 | 2.1 | $4.9M | −0.3% | #212 of 347 |
| 14San Francisco-Oakland-Fremont, CA | 43 | 706 | 4.0 | $4.7M | −2.4% | #229 of 347 |
| 15Chico, CA | 40 | 21 | 2.5 | $4M | −0.5% | #258 of 347 |
| 16Oxnard-Thousand Oaks-Ventura, CA | 36 | 113 | 4.0 | $3.8M | −1.5% | #299 of 347 |
| 17Los Angeles-Long Beach-Anaheim, CA | 34 | 1,741 | 3.9 | $3.6M | −2.6% | #306 of 347 |
| 18Santa Rosa-Petaluma, CA | 32 | 84 | 4.4 | $3.4M | −0.4% | #311 of 347 |
| 19San Luis Obispo-Paso Robles, CA | 31 | 54 | 4.9 | $2.7M | 0.0% | #317 of 347 |
| 20San Diego-Chula Vista-Carlsbad, CA | 29 | 601 | 5.1 | $2.9M | −0.6% | #322 of 347 |
| 21Santa Cruz-Watsonville, CA | 26 | 52 | 5.4 | $3M | −4.7% | #333 of 347 |
| 22Napa, CA | 24 | 29 | 5.8 | $2.7M | −3.3% | #337 of 347 |
| 23Santa Maria-Santa Barbara, CA | 24 | 88 | 5.9 | $2.4M | −1.4% | #339 of 347 |
| Merced, CA | Not scored | 3 | 0.3 | $26M | +5.1% | |
| Yuba City, CA | Not scored | 3 | 0.5 | $22M | +3.3% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 57 | 8 | 3.7 | $3.5M | +0.9% | #44 of 112 |
| 1Ukiah, CA | 44 | 12 | 3.4 | $2.8M | −3.5% | #74 of 112 |
| 2Eureka-Arcata, CA | 30 | 27 | 4.9 | $1.8M | −3.4% | #102 of 112 |
| 3Truckee-Grass Valley, CA | 30 | 40 | 9.3 | $1.4M | −0.4% | #103 of 112 |
| Clearlake, CA | Not scored | 4 | 1.5 | $6.1M | −0.6% | |
| Red Bluff, CA | Not scored | 3 | 1.2 | $7.4M | −1.7% | |
| Sonora, CA | Not scored | 4 | 1.8 | $6.1M | −4.0% | |
| Susanville, CA | Not scored | 1 | 1.1 | $8M | −13.1% | |
| Crescent City, CA | Not scored | 2 | 2.1 | $4.3M | −4.4% | |
| Bishop, CA | Not scored | 2 | 2.5 | $4.2M | −4.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Joaquin County, CA | 88 | 30 | 1.2 | $10.3M | +5.5% | #3 of 777 |
| 2Tulare County, CA | 80 | 11 | 0.8 | $12.7M | +2.4% | #19 of 777 |
| 3San Benito County, CA | 78 | 6 | 2.9 | $5.4M | +8.6% | #30 of 777 |
| 4Kern County, CA | 76 | 25 | 0.9 | $11.2M | +2.3% | #37 of 777 |
| 5Fresno County, CA | 73 | 51 | 1.6 | $6.7M | +2.6% | #58 of 777 |
| 6Riverside County, CA | 73 | 159 | 2.1 | $6.2M | +5.0% | #61 of 777 |
| 7Kings County, CA | 71 | 5 | 1.1 | $8.3M | +1.0% | #72 of 777 |
| 8San Bernardino County, CA | 70 | 109 | 1.6 | $7.2M | +1.9% | #87 of 777 |
| 9Calaveras County, CA | 70 | 5 | 2.7 | $4.3M | +2.8% | #95 of 777 |
| 10Solano County, CA | 68 | 28 | 1.8 | $7.7M | +0.6% | #108 of 777 |
| 11Sacramento County, CA | 67 | 126 | 2.2 | $5.7M | +2.0% | #126 of 777 |
| 12Stanislaus County, CA | 64 | 34 | 1.9 | $5.8M | +0.7% | #158 of 777 |
| 13Imperial County, CA | 63 | 5 | 1.0 | $8.2M | +1.1% | #166 of 777 |
| 14Contra Costa County, CA | 62 | 109 | 2.6 | $6.7M | +0.3% | #178 of 777 |
| 15Placer County, CA | 59 | 66 | 4.2 | $3.8M | +8.9% | #220 of 777 |
| 16Santa Clara County, CA | 58 | 211 | 3.2 | $6.7M | −0.9% | #225 of 777 |
| 17Yolo County, CA | 56 | 22 | 2.9 | $4.6M | +3.1% | #264 of 777 |
| 18Monterey County, CA | 54 | 32 | 2.4 | $5.5M | −1.5% | #297 of 777 |
| 19Alameda County, CA | 53 | 213 | 3.6 | $5.1M | −2.6% | #323 of 777 |
| 20San Mateo County, CA | 52 | 102 | 3.9 | $5.4M | −2.5% | #343 of 777 |
| 21El Dorado County, CA | 51 | 26 | 3.4 | $4.5M | +0.6% | #370 of 777 |
| 22Shasta County, CA | 48 | 15 | 2.1 | $4.9M | −0.3% | #415 of 777 |
| 23Butte County, CA | 46 | 21 | 2.5 | $4M | −0.5% | #458 of 777 |
| 24Ventura County, CA | 45 | 113 | 4.0 | $3.8M | −1.5% | #479 of 777 |
| 25Los Angeles County, CA | 43 | 1,245 | 3.6 | $3.6M | −3.0% | #514 of 777 |
Show all 58 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Orange County, CA | 41 | 496 | 4.6 | $3.6M | −1.1% | #542 of 777 |
| 27San Francisco County, CA | 39 | 200 | 5.5 | $3.5M | −5.6% | #567 of 777 |
| 28Sonoma County, CA | 39 | 84 | 4.4 | $3.4M | −0.4% | #569 of 777 |
| 29San Luis Obispo County, CA | 38 | 54 | 4.9 | $2.7M | 0.0% | #593 of 777 |
| 30San Diego County, CA | 36 | 601 | 5.1 | $2.9M | −0.6% | #616 of 777 |
| 31Santa Cruz County, CA | 33 | 52 | 5.4 | $3M | −4.7% | #653 of 777 |
| 32Mendocino County, CA | 31 | 12 | 3.4 | $2.8M | −3.5% | #676 of 777 |
| 33Napa County, CA | 30 | 29 | 5.8 | $2.7M | −3.3% | #693 of 777 |
| 34Santa Barbara County, CA | 30 | 88 | 5.9 | $2.4M | −1.4% | #696 of 777 |
| 35Marin County, CA | 28 | 82 | 8.0 | $2.6M | −2.9% | #713 of 777 |
| 36Nevada County, CA | 26 | 40 | 9.3 | $1.4M | −0.4% | #729 of 777 |
| 37Humboldt County, CA | 25 | 27 | 4.9 | $1.8M | −3.4% | #733 of 777 |
| 38Siskiyou County, CA | 18 | 7 | 3.7 | $2.2M | −4.5% | #762 of 777 |
| Merced County, CA | Not scored | 3 | 0.3 | $26M | +5.1% | |
| Madera County, CA | Not scored | 2 | 0.4 | $23.8M | +7.4% | |
| Sutter County, CA | Not scored | 3 | 0.9 | $12.4M | −0.7% | |
| Yuba County, CA | Not scored | 0 | 0.0 | n/a | +8.2% | |
| Lake County, CA | Not scored | 4 | 1.5 | $6.1M | −0.6% | |
| Tehama County, CA | Not scored | 3 | 1.2 | $7.4M | −1.7% | |
| Tuolumne County, CA | Not scored | 4 | 1.8 | $6.1M | −4.0% | |
| Amador County, CA | Not scored | 2 | 1.2 | $9.1M | +3.2% | |
| Lassen County, CA | Not scored | 1 | 1.1 | $8M | −13.1% | |
| Glenn County, CA | Not scored | 3 | 3.1 | $2.8M | −2.6% | |
| Del Norte County, CA | Not scored | 2 | 2.1 | $4.3M | −4.4% | |
| Colusa County, CA | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Plumas County, CA | Not scored | 4 | 5.0 | $2M | −5.9% | |
| Inyo County, CA | Not scored | 2 | 2.5 | $4.2M | −4.4% | |
| Mariposa County, CA | Not scored | 1 | 1.3 | $7.4M | −1.2% | |
| Trinity County, CA | Not scored | 2 | 3.6 | $2.3M | −2.3% | |
| Mono County, CA | Not scored | 1 | 1.7 | $7.8M | −5.4% | |
| Modoc County, CA | Not scored | 1 | 3.1 | $2.6M | −2.9% | |
| Sierra County, CA | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Alpine County, CA | Not scored | 0 | 0.0 | n/a | −11.6% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in California?
California has 4,579 yoga, Pilates and fitness studios on map listings as of September 2026. 927 of them (20%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5,371 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.4% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in California spend on memberships, classes and admissions?
About $19.4B a year, or $1,435 per household. That is 46% above the U.S. average (an index of 146, where 100 is the U.S. average). Spread across the 4,579 yoga, Pilates and fitness studios on map listings, it comes to $4.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 13,548,091 households in California and national spending patterns by income.
How does California compare with the U.S. for yoga, Pilates and fitness studios?
California has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $4.2M, 5% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, California would have about 4,789, against 4,579 on map listings. There is one business with payroll in the industry for every 2,522 households, against one for every 3,109 across the U.S. The official count rose 9.4% from 2019 to 2023, against +5.8% for the U.S.
Which market in California has the highest market score for yoga, Pilates and fitness studios?
Among 23 scored metro areas in or partly in California, the Stockton-Lodi metro area scores highest, at 90 (very high). Among 4 scored small-town markets in or partly in California, the Gardnerville Ranchos area scores highest, at 57 (upper middle). Among 38 scored counties in California, San Joaquin County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. California scores 41 for yoga, Pilates and fitness studios (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in California. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in California
Related business types in California
- Gyms, studios and classes23,229 listings
- Gyms10,768 listings
- Martial arts and dance studios7,882 listings
Screening a site or an acquisition in California?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.