Market rankings · Utah
Yoga, Pilates and fitness studios in Utah
Every metro area, small-town market and county in Utah, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 306
- 56 chain locations (18%)
- Official establishments
- 367
- All fitness and recreational sports centers · +26.6% since 2019
- Household spending a year
- $1.4B
- On memberships, classes and admissions
- Listings per 10k households
- 2.7
- 13% above the U.S.
- Spending per listing
- $4.6M
- 14% above the U.S.
- Rank among states
- #4 of 51
- Market score 68 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 306 yoga, Pilates and fitness studios on map listings in Utah as of September 2026. Chain locations make up 18% of them, against 18% across the U.S. That comes to 2.7 for every 10,000 households, 13% above the U.S. rate of 2.4.
At $1,265 per household (29% above the U.S. average), households in Utah spend about $1.4B a year on memberships, classes and admissions. That works out to $4.6M per studio, 14% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 367 businesses with payroll in Utah classed as fitness and recreational sports centers, up 26.6% from 2019. That is one for every 3,065 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 102 SBA-backed loans worth $51.5M have gone to businesses classed as fitness and recreational sports centers in Utah.
Among the 50 states and DC, Utah ranks #4 for yoga, Pilates and fitness studios, with a Groundwork market score of 68 (upper middle). Of the 5 scored metro areas in or partly in Utah, the Logan metro area scores highest (84). Of the 2 scored small-town markets in or partly in Utah, the Cedar City area scores highest (71).
Every market in Utah for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan, UT-ID | 84 | 7 | 1.4 | $7.5M | +8.8% | #4 of 347 |
| 2Ogden, UT | 75 | 42 | 2.0 | $6.6M | +5.3% | #16 of 347 |
| 3Provo-Orem-Lehi, UT | 72 | 57 | 2.8 | $4.8M | +14.5% | #29 of 347 |
| 4Salt Lake City-Murray, UT | 60 | 128 | 2.8 | $4.6M | +3.8% | #85 of 347 |
| 5St. George, UT | 44 | 25 | 3.6 | $3M | +17.4% | #227 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar City, UT | 71 | 6 | 3.0 | $3.1M | +16.4% | #5 of 112 |
| 2Heber, UT | 47 | 27 | 9.4 | $1.9M | +5.3% | #66 of 112 |
| Brigham City, UT-ID | Not scored | 2 | 0.9 | $11M | +12.6% | |
| Vernal, UT | Not scored | 2 | 1.6 | $5.8M | +7.3% | |
| Evanston, WY-UT | Not scored | 3 | 3.5 | $2.9M | +2.0% | |
| Price, UT | Not scored | 1 | 1.2 | $6.2M | +1.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cache County, UT | 81 | 7 | 1.6 | $6.8M | +8.5% | #16 of 777 |
| 2Weber County, UT | 80 | 18 | 1.9 | $6M | +5.8% | #21 of 777 |
| 3Davis County, UT | 73 | 23 | 2.0 | $7.2M | +4.8% | #57 of 777 |
| 4Utah County, UT | 73 | 57 | 2.8 | $4.8M | +14.5% | #65 of 777 |
| 5Salt Lake County, UT | 60 | 126 | 3.0 | $4.4M | +2.9% | #207 of 777 |
| 6Wasatch County, UT | 60 | 6 | 4.7 | $3.5M | +9.9% | #211 of 777 |
| 7Iron County, UT | 56 | 6 | 3.0 | $3.1M | +16.4% | #275 of 777 |
| 8Washington County, UT | 49 | 25 | 3.6 | $3M | +17.4% | #408 of 777 |
| 9Summit County, UT | 29 | 21 | 13.4 | $1.4M | +1.6% | #708 of 777 |
| Tooele County, UT | Not scored | 2 | 0.8 | $15.4M | +19.2% | |
| Box Elder County, UT | Not scored | 2 | 1.0 | $10.1M | +12.7% | |
| Uintah County, UT | Not scored | 2 | 1.6 | $5.8M | +7.3% | |
| Sanpete County, UT | Not scored | 0 | 0.0 | n/a | +10.3% | |
| Sevier County, UT | Not scored | 1 | 1.3 | $6.9M | +5.9% | |
| Carbon County, UT | Not scored | 1 | 1.2 | $6.2M | +1.0% | |
| Duchesne County, UT | Not scored | 1 | 1.5 | $7.1M | +6.3% | |
| San Juan County, UT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Millard County, UT | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Morgan County, UT | Not scored | 1 | 2.6 | $6.2M | +8.1% | |
| Juab County, UT | Not scored | 0 | 0.0 | n/a | +14.8% | |
| Emery County, UT | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Grand County, UT | Not scored | 6 | 13.2 | $702K | +1.1% | |
| Kane County, UT | Not scored | 1 | 2.9 | $3.4M | +11.7% | |
| Beaver County, UT | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Garfield County, UT | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Rich County, UT | Not scored | 0 | 0.0 | n/a | +7.4% | |
| Wayne County, UT | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Utah?
As of September 2026, map listings count 306 yoga, Pilates and fitness studios in Utah. 56 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 367 businesses with payroll classed as fitness and recreational sports centers in 2023, up 26.6% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Utah spend on memberships, classes and admissions?
About $1.4B a year, or $1,265 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 306 yoga, Pilates and fitness studios on map listings, it comes to $4.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for yoga, Pilates and fitness studios?
Utah has 2.7 yoga, Pilates and fitness studios per 10,000 households, 13% above the U.S. rate of 2.4. Spending per studio is $4.6M, 14% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Utah would have about 350, against 306 on map listings. There is one business with payroll in the industry for every 3,065 households, against one for every 3,109 across the U.S. The official count rose 26.6% from 2019 to 2023, against +5.8% for the U.S.
Which market in Utah has the highest market score for yoga, Pilates and fitness studios?
Among 5 scored metro areas in or partly in Utah, the Logan metro area scores highest, at 84 (high). Among 2 scored small-town markets in or partly in Utah, the Cedar City area scores highest, at 71 (upper middle). Among 9 scored counties in Utah, Cache County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 68 for yoga, Pilates and fitness studios (upper middle), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Utah
Related business types in Utah
- Gyms, studios and classes1,979 listings
- Gyms898 listings
- Martial arts and dance studios775 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.