Market rankings · Maryland
Yoga, Pilates and fitness studios in Maryland
Markets across Maryland ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 497
- 81 chain locations (16%)
- Official establishments
- 704
- All fitness and recreational sports centers · −4.2% since 2019
- Household spending a year
- $2.5B
- On memberships, classes and admissions
- Listings per 10k households
- 2.1
- 12% below the U.S.
- Spending per listing
- $5M
- 22% above the U.S.
- Rank among states
- #12 of 51
- Market score 60 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 497 yoga, Pilates and fitness studios in Maryland. 81 of them (16%) are chain locations, against 18% across the U.S. That comes to 2.1 for every 10,000 households, 12% below the U.S. rate of 2.4.
Households in Maryland spend about $2.5B a year on memberships, classes and admissions, or $1,042 per household, 6% above the U.S. average. That is about $5M of household spending for each studio on map listings, 22% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Maryland was 704 in 2023, down 4.2% from 2019. That is one for every 3,356 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 83 SBA-backed loans worth $33.8M have gone to businesses classed as fitness and recreational sports centers in Maryland.
Among the 50 states and DC, Maryland ranks #12 for yoga, Pilates and fitness studios, with a Groundwork market score of 60 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Lexington Park metro area scores highest (82). Of the 2 scored small-town markets in or partly in Maryland, the Easton area scores highest (43).
Every market in Maryland for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lexington Park, MD | 82 | 9 | 1.2 | $10.1M | +2.1% | #5 of 347 |
| 2Hagerstown-Martinsburg, MD-WV | 75 | 14 | 1.2 | $6.2M | +7.1% | #17 of 347 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 52 | 679 | 2.9 | $4.4M | +3.3% | #149 of 347 |
| 3Baltimore-Columbia-Towson, MD | 51 | 238 | 2.1 | $4.7M | +0.4% | #155 of 347 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 44 | 636 | 2.6 | $4.2M | +1.4% | #219 of 347 |
| 4Salisbury, MD | 44 | 11 | 2.3 | $3.1M | +2.9% | #226 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Easton, MD | 43 | 6 | 3.7 | $2.4M | +2.0% | #77 of 112 |
| 2Ocean Pines, MD | 41 | 17 | 7.0 | $1.2M | +3.7% | #82 of 112 |
| Cumberland, MD-WV | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Cambridge, MD | Not scored | 2 | 1.5 | $4.3M | +3.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charles County, MD | 85 | 11 | 1.8 | $6.4M | +5.9% | #9 of 777 |
| 2St. Mary’s County, MD | 77 | 5 | 1.2 | $9.8M | +2.4% | #32 of 777 |
| 3Prince George’s County, MD | 75 | 39 | 1.1 | $8.8M | +0.5% | #43 of 777 |
| 4Cecil County, MD | 75 | 5 | 1.2 | $7M | +3.2% | #44 of 777 |
| 5Frederick County, MD | 67 | 26 | 2.5 | $4.8M | +11.0% | #129 of 777 |
| 6Carroll County, MD | 64 | 11 | 1.7 | $6.7M | +2.2% | #155 of 777 |
| 7Washington County, MD | 62 | 8 | 1.3 | $5.7M | +2.0% | #182 of 777 |
| 8Anne Arundel County, MD | 59 | 47 | 2.1 | $5.7M | +1.7% | #213 of 777 |
| 9Queen Anne’s County, MD | 59 | 7 | 3.5 | $3.1M | +8.8% | #223 of 777 |
| 10Harford County, MD | 58 | 24 | 2.4 | $4.5M | +2.0% | #233 of 777 |
| 11Howard County, MD | 57 | 36 | 3.0 | $4.8M | +1.9% | #246 of 777 |
| 12Montgomery County, MD | 52 | 116 | 3.0 | $4.4M | +1.3% | #352 of 777 |
| 13Baltimore County, MD | 51 | 63 | 1.9 | $4.9M | −0.7% | #366 of 777 |
| 14Wicomico County, MD | 43 | 11 | 2.7 | $2.7M | +3.2% | #522 of 777 |
| 15Baltimore city, MD | 40 | 50 | 2.0 | $3.5M | −2.3% | #553 of 777 |
| 16Worcester County, MD | 36 | 17 | 7.0 | $1.2M | +3.7% | #628 of 777 |
| 17Talbot County, MD | 29 | 6 | 3.7 | $2.4M | +2.0% | #706 of 777 |
| Calvert County, MD | Not scored | 4 | 1.2 | $10.5M | +1.7% | |
| Allegany County, MD | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Caroline County, MD | Not scored | 2 | 1.6 | $4M | +2.5% | |
| Dorchester County, MD | Not scored | 2 | 1.5 | $4.3M | +3.4% | |
| Garrett County, MD | Not scored | 3 | 2.4 | $2.9M | −1.5% | |
| Somerset County, MD | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Kent County, MD | Not scored | 4 | 4.7 | $1.6M | +2.3% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Maryland?
Maryland has 497 yoga, Pilates and fitness studios on map listings as of September 2026. 81 of them (16%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 704 businesses with payroll classed as fitness and recreational sports centers in 2023, down 4.2% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Maryland spend on memberships, classes and admissions?
About $2.5B a year, or $1,042 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 497 yoga, Pilates and fitness studios on map listings, it comes to $5M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for yoga, Pilates and fitness studios?
Maryland has 2.1 yoga, Pilates and fitness studios per 10,000 households, 12% below the U.S. rate of 2.4. Spending per studio is $5M, 22% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Maryland would have about 606, against 497 on map listings. There is one business with payroll in the industry for every 3,356 households, against one for every 3,109 across the U.S. The official count fell 4.2% from 2019 to 2023, against +5.8% for the U.S.
Which market in Maryland has the highest market score for yoga, Pilates and fitness studios?
Among 6 scored metro areas in or partly in Maryland, the Lexington Park metro area scores highest, at 82 (high). Among 2 scored small-town markets in or partly in Maryland, the Easton area scores highest, at 43 (lower middle). Among 17 scored counties in Maryland, Charles County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 60 for yoga, Pilates and fitness studios (upper middle), #12 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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- West Virginia
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Maryland
Related business types in Maryland
- Gyms, studios and classes3,208 listings
- Gyms1,569 listings
- Martial arts and dance studios1,142 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.