Market rankings · Washington
Yoga, Pilates and fitness studios in Washington
Markets across Washington ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 865
- 124 chain locations (14%)
- Official establishments
- 1,054
- All fitness and recreational sports centers · +6.9% since 2019
- Household spending a year
- $4.2B
- On memberships, classes and admissions
- Listings per 10k households
- 2.8
- 17% above the U.S.
- Spending per listing
- $4.9M
- 21% above the U.S.
- Rank among states
- #10 of 51
- Market score 63 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 865 yoga, Pilates and fitness studios in Washington. Chain locations make up 14% of them, against 18% across the U.S. That is 2.8 per 10,000 households, 17% above the U.S. rate of 2.4.
Households in Washington spend about $4.2B a year on memberships, classes and admissions, or $1,386 per household, 41% above the U.S. average. Spread across 865 yoga, Pilates and fitness studios, that is $4.9M per studio, 21% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 1,054 businesses with payroll classed as fitness and recreational sports centers in Washington in 2023, up 6.9% from 2019. That is one for every 2,908 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 154 SBA-backed loans worth $83.7M have gone to businesses classed as fitness and recreational sports centers in Washington.
Among the 50 states and DC, Washington ranks #10 for yoga, Pilates and fitness studios, with a Groundwork market score of 63 (upper middle). Of the 12 scored metro areas in or partly in Washington, the Olympia-Lacey-Tumwater metro area scores highest (77). Of the 4 scored small-town markets in or partly in Washington, the Ellensburg area scores highest (70).
Every market in Washington for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Olympia-Lacey-Tumwater, WA | 77 | 25 | 2.1 | $5.8M | +2.8% | #10 of 347 |
| 2Kennewick-Richland, WA | 72 | 16 | 1.5 | $8.1M | +6.5% | #26 of 347 |
| 3Yakima, WA | 69 | 13 | 1.5 | $6.1M | +1.0% | #39 of 347 |
| 4Bremerton-Silverdale-Port Orchard, WA | 67 | 26 | 2.4 | $5.8M | +2.7% | #45 of 347 |
| 5Seattle-Tacoma-Bellevue, WA | 59 | 546 | 3.4 | $4.8M | +3.3% | #94 of 347 |
| Lewiston, ID-WA | 56 | 7 | 2.6 | $3.7M | +1.5% | #118 of 347 |
| 6Spokane-Spokane Valley, WA | 54 | 53 | 2.2 | $4.7M | +3.5% | #128 of 347 |
| Portland-Vancouver-Hillsboro, OR-WA | 54 | 289 | 2.9 | $4.7M | +1.0% | #129 of 347 |
| 7Mount Vernon-Anacortes, WA | 54 | 16 | 3.1 | $3.9M | +2.4% | #132 of 347 |
| 8Walla Walla, WA | 49 | 7 | 3.0 | $3.4M | −0.4% | #178 of 347 |
| 9Bellingham, WA | 41 | 32 | 3.4 | $3.3M | +3.9% | #256 of 347 |
| 10Wenatchee-East Wenatchee, WA | 40 | 18 | 3.8 | $3M | +5.0% | #262 of 347 |
| Longview-Kelso, WA | Not scored | 2 | 0.5 | $21.7M | +3.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ellensburg, WA | 70 | 6 | 3.0 | $3.6M | +4.2% | #6 of 112 |
| 2Port Angeles, WA | 68 | 10 | 2.9 | $3.4M | +1.1% | #12 of 112 |
| 3Oak Harbor, WA | 62 | 11 | 3.1 | $3.9M | −1.5% | #26 of 112 |
| 4Port Townsend, WA | 52 | 7 | 4.3 | $2.5M | +2.7% | #50 of 112 |
| Moses Lake, WA | Not scored | 2 | 0.6 | $16.9M | +6.3% | |
| Centralia, WA | Not scored | 3 | 0.9 | $10.7M | +6.7% | |
| Aberdeen, WA | Not scored | 2 | 0.7 | $13.1M | +3.0% | |
| Shelton, WA | Not scored | 4 | 1.5 | $7.1M | +7.8% | |
| Pullman, WA | Not scored | 3 | 1.6 | $5.6M | +1.5% | |
| Othello, WA | Not scored | 0 | 0.0 | n/a | +4.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Snohomish County, WA | 81 | 70 | 2.2 | $6.9M | +4.9% | #15 of 777 |
| 2Thurston County, WA | 77 | 25 | 2.1 | $5.8M | +2.8% | #36 of 777 |
| 3Pierce County, WA | 73 | 74 | 2.1 | $6.3M | +2.5% | #60 of 777 |
| 4Clark County, WA | 72 | 46 | 2.3 | $5.6M | +5.3% | #69 of 777 |
| 5Kitsap County, WA | 69 | 26 | 2.4 | $5.8M | +2.7% | #100 of 777 |
| 6Yakima County, WA | 68 | 13 | 1.5 | $6.1M | +1.0% | #111 of 777 |
| 7Benton County, WA | 67 | 15 | 1.9 | $6.3M | +6.9% | #123 of 777 |
| 8Skagit County, WA | 59 | 16 | 3.1 | $3.9M | +2.4% | #219 of 777 |
| 9King County, WA | 56 | 402 | 4.3 | $4.1M | +3.1% | #267 of 777 |
| 10Spokane County, WA | 55 | 52 | 2.4 | $4.5M | +3.2% | #280 of 777 |
| 11Kittitas County, WA | 55 | 6 | 3.0 | $3.6M | +4.2% | #288 of 777 |
| 12Walla Walla County, WA | 53 | 7 | 3.0 | $3.4M | −0.4% | #335 of 777 |
| 13Clallam County, WA | 53 | 10 | 2.9 | $3.4M | +1.1% | #336 of 777 |
| 14Island County, WA | 50 | 11 | 3.1 | $3.9M | −1.5% | #384 of 777 |
| 15Whatcom County, WA | 48 | 32 | 3.4 | $3.3M | +3.9% | #424 of 777 |
| 16Okanogan County, WA | 48 | 5 | 2.9 | $3.1M | +7.3% | #427 of 777 |
| 17Jefferson County, WA | 37 | 7 | 4.3 | $2.5M | +2.7% | #604 of 777 |
| 18Chelan County, WA | 35 | 15 | 4.8 | $2.4M | +3.3% | #633 of 777 |
| Cowlitz County, WA | Not scored | 2 | 0.5 | $21.7M | +3.5% | |
| Grant County, WA | Not scored | 2 | 0.6 | $16.9M | +6.3% | |
| Franklin County, WA | Not scored | 1 | 0.3 | $34.8M | +5.6% | |
| Lewis County, WA | Not scored | 3 | 0.9 | $10.7M | +6.7% | |
| Grays Harbor County, WA | Not scored | 2 | 0.7 | $13.1M | +3.0% | |
| Mason County, WA | Not scored | 4 | 1.5 | $7.1M | +7.8% | |
| Stevens County, WA | Not scored | 1 | 0.5 | $18.4M | +6.6% |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Whitman County, WA | Not scored | 3 | 1.6 | $5.6M | +1.5% | |
| Douglas County, WA | Not scored | 3 | 1.9 | $6.1M | +8.0% | |
| Pacific County, WA | Not scored | 1 | 0.9 | $10.1M | +3.6% | |
| Klickitat County, WA | Not scored | 3 | 3.0 | $3.4M | +6.6% | |
| Asotin County, WA | Not scored | 3 | 3.2 | $3.3M | +1.0% | |
| Adams County, WA | Not scored | 0 | 0.0 | n/a | +4.3% | |
| San Juan County, WA | Not scored | 4 | 4.4 | $2.8M | +4.2% | |
| Pend Oreille County, WA | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Skamania County, WA | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Lincoln County, WA | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Ferry County, WA | Not scored | 1 | 3.2 | $2.3M | +4.4% | |
| Wahkiakum County, WA | Not scored | 0 | 0.0 | n/a | +9.6% | |
| Columbia County, WA | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Garfield County, WA | Not scored | 0 | 0.0 | n/a | +5.2% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Washington?
There are 865 yoga, Pilates and fitness studios on map listings in Washington as of September 2026. 124 of them (14%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,054 businesses with payroll classed as fitness and recreational sports centers in 2023, up 6.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Washington spend on memberships, classes and admissions?
About $4.2B a year, or $1,386 per household. That is 41% above the U.S. average (an index of 141, where 100 is the U.S. average). Spread across the 865 yoga, Pilates and fitness studios on map listings, it comes to $4.9M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for yoga, Pilates and fitness studios?
Washington has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $4.9M, 21% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Washington would have about 1,047, against 865 on map listings. There is one business with payroll in the industry for every 2,908 households, against one for every 3,109 across the U.S. The official count rose 6.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Washington has the highest market score for yoga, Pilates and fitness studios?
Among 12 scored metro areas in or partly in Washington, the Olympia-Lacey-Tumwater metro area scores highest, at 77 (high). Among 4 scored small-town markets in or partly in Washington, the Ellensburg area scores highest, at 70 (upper middle). Among 18 scored counties in Washington, Snohomish County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 63 for yoga, Pilates and fitness studios (upper middle), #10 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Washington
Related business types in Washington
- Gyms, studios and classes4,418 listings
- Gyms2,168 listings
- Martial arts and dance studios1,385 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.