Market rankings · Maine
Yoga, Pilates and fitness studios in Maine
Every metro area, small-town market and county in Maine, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 205
- 7 chain locations (3%)
- Official establishments
- 189
- All fitness and recreational sports centers · +9.9% since 2019
- Household spending a year
- $512.4M
- On memberships, classes and admissions
- Listings per 10k households
- 3.4
- 42% above the U.S.
- Spending per listing
- $2.5M
- 38% below the U.S.
- Rank among states
- #47 of 51
- Market score 34 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Maine by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 205 yoga, Pilates and fitness studios on map listings in Maine as of September 2026. Chain locations make up 3% of them, against 18% across the U.S. That comes to 3.4 for every 10,000 households, 42% above the U.S. rate of 2.4.
At $858 per household (13% below the U.S. average), households in Maine spend about $512.4M a year on memberships, classes and admissions. That works out to $2.5M per studio, 38% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Official counts show 189 businesses with payroll classed as fitness and recreational sports centers in Maine in 2023, up 9.9% from 2019. That is one for every 3,160 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 35 SBA-backed loans worth $6.5M have gone to businesses classed as fitness and recreational sports centers in Maine.
Among the 50 states and DC, Maine ranks #47 for yoga, Pilates and fitness studios, with a Groundwork market score of 34 (lower middle). Of the 2 scored metro areas in or partly in Maine, the Bangor metro area scores highest (56). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 50.
Every market in Maine for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bangor, ME | 56 | 12 | 1.8 | $4.2M | +3.8% | #116 of 347 |
| 2Portland-South Portland, ME | 32 | 119 | 5.0 | $2.1M | +4.5% | #313 of 347 |
| Lewiston-Auburn, ME | Not scored | 4 | 0.9 | $8.7M | +4.8% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Augusta-Waterville, ME | 50 | 15 | 2.8 | $2.8M | +3.5% | #56 of 112 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Penobscot County, ME | 58 | 12 | 1.8 | $4.2M | +3.8% | #238 of 777 |
| 2York County, ME | 58 | 30 | 3.3 | $2.9M | +4.8% | #241 of 777 |
| 3Sagadahoc County, ME | 47 | 5 | 3.0 | $3M | +3.4% | #451 of 777 |
| 4Lincoln County, ME | 45 | 6 | 3.6 | $2.3M | +3.8% | #487 of 777 |
| 5Kennebec County, ME | 36 | 15 | 2.8 | $2.8M | +3.5% | #619 of 777 |
| 6Cumberland County, ME | 32 | 84 | 6.4 | $1.7M | +4.5% | #667 of 777 |
| 7Waldo County, ME | 31 | 5 | 2.9 | $2.7M | +2.6% | #678 of 777 |
| 8Oxford County, ME | 27 | 9 | 3.7 | $1.9M | +4.2% | #722 of 777 |
| 9Hancock County, ME | 27 | 16 | 6.3 | $1.3M | +3.0% | #725 of 777 |
| 10Knox County, ME | 21 | 11 | 6.0 | $1.5M | +1.1% | #754 of 777 |
| Androscoggin County, ME | Not scored | 4 | 0.9 | $8.7M | +4.8% | |
| Aroostook County, ME | Not scored | 4 | 1.3 | $4.8M | −0.7% | |
| Somerset County, ME | Not scored | 2 | 0.9 | $7.4M | +2.3% | |
| Washington County, ME | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Franklin County, ME | Not scored | 1 | 0.8 | $8.6M | +4.6% | |
| Piscataquis County, ME | Not scored | 1 | 1.2 | $5.5M | +3.5% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Maine?
As of September 2026, map listings count 205 yoga, Pilates and fitness studios in Maine. 7 of them (3%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 189 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.9% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Maine spend on memberships, classes and admissions?
About $512.4M a year, or $858 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 205 yoga, Pilates and fitness studios on map listings, it comes to $2.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.
How does Maine compare with the U.S. for yoga, Pilates and fitness studios?
Maine has 3.4 yoga, Pilates and fitness studios per 10,000 households, 42% above the U.S. rate of 2.4. Spending per studio is $2.5M, 38% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Maine would have about 126, against 205 on map listings. There is one business with payroll in the industry for every 3,160 households, against one for every 3,109 across the U.S. The official count rose 9.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Maine has the highest market score for yoga, Pilates and fitness studios?
Among 2 scored metro areas in or partly in Maine, the Bangor metro area scores highest, at 56 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 50 (upper middle). Among 10 scored counties in Maine, Penobscot County scores highest, at 58 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 34 for yoga, Pilates and fitness studios (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maine. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Maine
Related business types in Maine
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Screening a site or an acquisition in Maine?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.