Market rankings · Idaho
Yoga, Pilates and fitness studios in Idaho
Every metro area, small-town market and county in Idaho, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 193
- 32 chain locations (17%)
- Official establishments
- 233
- All fitness and recreational sports centers · +18.9% since 2019
- Household spending a year
- $740.4M
- On memberships, classes and admissions
- Listings per 10k households
- 2.7
- 13% above the U.S.
- Spending per listing
- $3.8M
- 6% below the U.S.
- Rank among states
- #24 of 51
- Market score 52 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 193 yoga, Pilates and fitness studios on map listings in Idaho as of September 2026. Of those, 32 are chain locations, or 17%, against 18% across the U.S. That comes to 2.7 for every 10,000 households, 13% above the U.S. rate of 2.4.
Households in Idaho spend about $740.4M a year on memberships, classes and admissions, or $1,038 per household, 6% above the U.S. average. Spread across 193 yoga, Pilates and fitness studios, that is $3.8M per studio, 6% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 233 businesses with payroll in Idaho classed as fitness and recreational sports centers, up 18.9% from 2019. That is one for every 3,060 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 58 SBA-backed loans worth $24.1M have gone to businesses classed as fitness and recreational sports centers in Idaho.
Among the 50 states and DC, Idaho ranks #24 for yoga, Pilates and fitness studios, with a Groundwork market score of 52 (upper middle). Of the 6 scored metro areas in or partly in Idaho, the Logan metro area scores highest (84). Of the 3 scored small-town markets in or partly in Idaho, the Hailey area scores highest (51).
Every market in Idaho for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 84 | 7 | 1.4 | $7.5M | +8.8% | #4 of 347 |
| 1Idaho Falls, ID | 76 | 12 | 2.2 | $4.8M | +9.8% | #14 of 347 |
| 2Lewiston, ID-WA | 56 | 7 | 2.6 | $3.7M | +1.5% | #118 of 347 |
| 3Pocatello, ID | 54 | 9 | 2.7 | $3.4M | +4.9% | #133 of 347 |
| 4Boise City, ID | 53 | 92 | 3.0 | $3.8M | +12.2% | #138 of 347 |
| 5Coeur d’Alene, ID | 42 | 25 | 3.5 | $3M | +11.0% | #246 of 347 |
| Twin Falls, ID | Not scored | 3 | 0.7 | $13.2M | +8.1% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hailey, ID | 51 | 7 | 5.5 | $2.1M | +6.1% | #54 of 112 |
| 2Sandpoint, ID | 49 | 10 | 4.9 | $2M | +14.8% | #61 of 112 |
| Jackson, WY-ID | 37 | 24 | 16.5 | $1M | +4.2% | #89 of 112 |
| Rexburg, ID | Not scored | 3 | 1.7 | $5.1M | +4.5% | |
| Brigham City, UT-ID | Not scored | 2 | 0.9 | $11M | +12.6% | |
| Ontario, OR-ID | Not scored | 4 | 2.0 | $4.1M | +5.0% | |
| Blackfoot, ID | Not scored | 2 | 1.2 | $8M | +6.4% | |
| Burley, ID | Not scored | 1 | 0.6 | $14.6M | +6.2% | |
| Moscow, ID | Not scored | 1 | 0.6 | $14.3M | +5.6% | |
| Mountain Home, ID | Not scored | 1 | 0.9 | $9.3M | +2.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonneville County, ID | 71 | 10 | 2.3 | $4.7M | +8.9% | #84 of 777 |
| 2Bannock County, ID | 57 | 9 | 2.7 | $3.4M | +4.9% | #254 of 777 |
| 3Teton County, ID | 49 | 8 | 17.1 | $790K | +12.9% | #411 of 777 |
| 4Kootenai County, ID | 48 | 25 | 3.5 | $3M | +11.0% | #430 of 777 |
| 5Ada County, ID | 48 | 88 | 4.3 | $2.9M | +9.6% | #432 of 777 |
| 6Bonner County, ID | 40 | 10 | 4.9 | $2M | +14.8% | #562 of 777 |
| 7Blaine County, ID | 35 | 7 | 6.7 | $1.9M | +4.8% | #637 of 777 |
| 8Valley County, ID | 32 | 7 | 16.2 | $655K | +8.4% | #674 of 777 |
| Canyon County, ID | Not scored | 4 | 0.5 | $20.5M | +18.1% | |
| Twin Falls County, ID | Not scored | 3 | 0.9 | $10.6M | +7.9% | |
| Madison County, ID | Not scored | 3 | 2.3 | $3.8M | +4.2% | |
| Bingham County, ID | Not scored | 2 | 1.2 | $8M | +6.4% | |
| Nez Perce County, ID | Not scored | 4 | 2.3 | $4.1M | +1.8% | |
| Latah County, ID | Not scored | 1 | 0.6 | $14.3M | +5.6% | |
| Jefferson County, ID | Not scored | 2 | 2.0 | $5.4M | +13.6% | |
| Elmore County, ID | Not scored | 1 | 0.9 | $9.3M | +2.8% | |
| Payette County, ID | Not scored | 1 | 1.0 | $8.5M | +8.8% | |
| Cassia County, ID | Not scored | 1 | 1.2 | $7.6M | +6.6% | |
| Jerome County, ID | Not scored | 0 | 0.0 | n/a | +8.6% | |
| Minidoka County, ID | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Gem County, ID | Not scored | 0 | 0.0 | n/a | +13.0% | |
| Idaho County, ID | Not scored | 1 | 1.5 | $5.5M | +7.7% | |
| Gooding County, ID | Not scored | 1 | 1.8 | $4.6M | +5.1% | |
| Franklin County, ID | Not scored | 0 | 0.0 | n/a | +11.2% | |
| Fremont County, ID | Not scored | 0 | 0.0 | n/a | +5.9% |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Shoshone County, ID | Not scored | 2 | 3.5 | $2M | +7.1% | |
| Boundary County, ID | Not scored | 0 | 0.0 | n/a | +15.3% | |
| Owyhee County, ID | Not scored | 0 | 0.0 | n/a | +5.6% | |
| Washington County, ID | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Benewah County, ID | Not scored | 1 | 2.5 | $3.3M | +9.7% | |
| Clearwater County, ID | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Boise County, ID | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Lemhi County, ID | Not scored | 1 | 2.9 | $2.6M | +6.5% | |
| Power County, ID | Not scored | 0 | 0.0 | n/a | +4.6% | |
| Caribou County, ID | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Bear Lake County, ID | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 0 | 0.0 | n/a | +11.4% | |
| Adams County, ID | Not scored | 0 | 0.0 | n/a | +13.3% | |
| Custer County, ID | Not scored | 1 | 5.1 | $1.4M | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 0 | 0.0 | n/a | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Idaho?
As of September 2026, map listings count 193 yoga, Pilates and fitness studios in Idaho. 32 of them (17%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 233 businesses with payroll classed as fitness and recreational sports centers in 2023, up 18.9% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Idaho spend on memberships, classes and admissions?
About $740.4M a year, or $1,038 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 193 yoga, Pilates and fitness studios on map listings, it comes to $3.8M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for yoga, Pilates and fitness studios?
Idaho has 2.7 yoga, Pilates and fitness studios per 10,000 households, 13% above the U.S. rate of 2.4. Spending per studio is $3.8M, 6% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Idaho would have about 182, against 193 on map listings. There is one business with payroll in the industry for every 3,060 households, against one for every 3,109 across the U.S. The official count rose 18.9% from 2019 to 2023, against +5.8% for the U.S.
Which market in Idaho has the highest market score for yoga, Pilates and fitness studios?
Among 6 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 84 (high). Among 3 scored small-town markets in or partly in Idaho, the Hailey area scores highest, at 51 (upper middle). Among 8 scored counties in Idaho, Bonneville County scores highest, at 71 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 52 for yoga, Pilates and fitness studios (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Idaho
Related business types in Idaho
- Gyms, studios and classes1,188 listings
- Gyms602 listings
- Martial arts and dance studios393 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.