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Fitness and classes · County · Virginia

Yoga, Pilates and fitness studios in Fredericksburg city, VA

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Fredericksburg city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #652 of 777 scored counties
#23 of 34 scored counties in Virginia

Listings
11
3 chain locations (27%)
Official establishments
5
All fitness and recreational sports centers
Household spending a year
$10.7M
On memberships, classes and admissions · $916 a household
Spending per listing
$976K
76% below the U.S.
Listings per 10k households
9.4
3.9 times the U.S.
Population, 2025
30,393
+8.6% since 2020

See the yoga, Pilates and fitness studios around any address in Fredericksburg city

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fredericksburg city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For yoga, Pilates and fitness studios, Fredericksburg city has a Groundwork market score of 34 (lower middle): #652 of 777 scored counties and #23 of 34 scored counties in Virginia. That puts it in the bottom quarter of counties.

Households in Fredericksburg city spend about $10.7M a year on memberships, classes and admissions, or $916 per household, 7% below the U.S. average. That works out to $976K per studio, 76% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Fredericksburg city has 11 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 3 are chain locations, or 27%, against 18% across the U.S. That comes to 9.4 for every 10,000 households, 3.9 times the U.S. rate of 2.4.

The official count of businesses with payroll classed as fitness and recreational sports centers in Fredericksburg city was 5 in 2023. That is one for every 2,344 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 2 SBA-backed loans worth $1.8M have gone to businesses classed as fitness and recreational sports centers in Fredericksburg city. Population estimates put the population change in Fredericksburg city from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%).

How Fredericksburg city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Fredericksburg city, VA compared with Virginia and the U.S.
MeasureFredericksburg cityVirginiaU.S.
Listings per 10k households9.42.32.4
Spending per listing$976K$4.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,3442,7593,109
Official establishment growth, 2019–2023n/a+9.6%+5.8%
Population growth, 2020–2025+8.6%+2.8%+3.1%
Spending per household on memberships, classes and admissions$916$960$983
Median household income$86,071$93,170$80,734
Groundwork market score3441

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 5All fitness and recreational sports centers
Employees, 2023
129
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
113 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.8M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Fredericksburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Fredericksburg city

Population, 2025 estimate
30,393+8.6% since 2020
Households
11,720
Median age
33.6
Homes lived in by their owners
40%
Vehicles per household
1.7
Land area
11 sq. mi.
People per square mile
2,762
Median household income
$86,071+31.1% vs. 2015–2019, before inflation
Average household income
$116,520
Median home value
$483,700
Jobs located here
24,298
Daytime population
40,915Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fredericksburg city?

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Yoga, Pilates and fitness studios across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Fredericksburg city marked.

Top counties in Virginia

Counties in Virginia ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spotsylvania County, VA8961.1$9.1M+10.5%#2 of 777
2Stafford County, VA78112.1$6.2M+8.3%#28 of 777
3Fauquier County, VA7262.2$5.5M+4.8%#70 of 777
4Chesterfield County, VA71181.3$7.7M+8.7%#73 of 777
5Prince William County, VA70281.8$7.1M+4.2%#88 of 777
6Suffolk city, VA6971.8$4.7M+10.4%#104 of 777
7Chesapeake city, VA6791.0$9.7M+2.3%#120 of 777
8Hanover County, VA6281.9$5.6M+5.6%#183 of 777
9Loudoun County, VA59543.8$4.4M+6.4%#218 of 777
10Hampton city, VA5750.9$7.6M0.0%#242 of 777
23Fredericksburg city, VA34119.4$976K+8.6%#652 of 777

Other business types in Fredericksburg city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Fredericksburg city, VA?

Map listings as of September 2026 show 11 yoga, Pilates and fitness studios in Fredericksburg city. 3 of them (27%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Fredericksburg city, VA spend on memberships, classes and admissions?

About $10.7M a year, or $916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 11 yoga, Pilates and fitness studios on map listings, it comes to $976K per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 11,720 households in Fredericksburg city and national spending patterns by income.

How does Fredericksburg city, VA compare with the U.S. for yoga, Pilates and fitness studios?

Fredericksburg city has 9.4 yoga, Pilates and fitness studios per 10,000 households, 3.9 times the U.S. rate of 2.4. Spending per studio is $976K, 76% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Fredericksburg city would have about 3, against 11 on map listings. There is one business with payroll in the industry for every 2,344 households, against one for every 3,109 across the U.S.

How fast is Fredericksburg city, VA growing?

Population estimates put Fredericksburg city at 30,393 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 11,720 households. The median household income in Fredericksburg city is $86,071 a year, 7% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fredericksburg city scores 34 for yoga, Pilates and fitness studios (lower middle), #652 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fredericksburg city. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Fredericksburg city

Screening a site or an acquisition in Fredericksburg city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.