Groundwork

Fitness and classes · County · Virginia

Yoga, Pilates and fitness studios in Alexandria city, VA

The yoga, Pilates and fitness studios in Alexandria city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #697 of 777 scored counties
#26 of 34 scored counties in Virginia

Listings
40
8 chain locations (20%)
Official establishments
43
All fitness and recreational sports centers · +10.3% since 2019
Household spending a year
$90.1M
On memberships, classes and admissions · $1,184 a household
Spending per listing
$2.3M
45% below the U.S.
Listings per 10k households
5.3
2.2 times the U.S.
Population, 2025
160,662
+1.0% since 2020

See the yoga, Pilates and fitness studios around any address in Alexandria city

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For yoga, Pilates and fitness studios, Alexandria city has a Groundwork market score of 30 (lower middle): #697 of 777 scored counties and #26 of 34 scored counties in Virginia. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 40 yoga, Pilates and fitness studios in Alexandria city. 8 of them (20%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 5.3, 2.2 times the U.S. rate of 2.4.

Households in Alexandria city spend about $90.1M a year on memberships, classes and admissions, or $1,184 per household, 20% above the U.S. average. Spread across 40 yoga, Pilates and fitness studios, that is $2.3M per studio, 45% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 43 businesses with payroll in Alexandria city classed as fitness and recreational sports centers, up 10.3% from 2019. That is one for every 1,770 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as fitness and recreational sports centers in Alexandria city. Population estimates put the population change in Alexandria city from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).

How Alexandria city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Alexandria city, VA compared with Virginia and the U.S.
MeasureAlexandria cityVirginiaU.S.
Listings per 10k households5.32.32.4
Spending per listing$2.3M$4.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)1,7702,7593,109
Official establishment growth, 2019–2023+10.3%+9.6%+5.8%
Population growth, 2020–2025+1.0%+2.8%+3.1%
Spending per household on memberships, classes and admissions$1,184$960$983
Median household income$119,681$93,170$80,734
Groundwork market score3041

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39 → 43All fitness and recreational sports centers · +10.3% over the period
Employees, 2023
775
Annual payroll, 2023
$14.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
408 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Alexandria city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Alexandria city

Population, 2025 estimate
160,662+1.0% since 2020
Households
76,096
Median age
39.0
Homes lived in by their owners
42%
Vehicles per household
1.3
Land area
15 sq. mi.
People per square mile
10,509
Median household income
$119,681+18.6% vs. 2015–2019, before inflation
Average household income
$161,240
Median home value
$735,100
Jobs located here
79,808
Daytime population
161,123Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Alexandria city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Alexandria city marked.

Top counties in Virginia

Counties in Virginia ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spotsylvania County, VA8961.1$9.1M+10.5%#2 of 777
2Stafford County, VA78112.1$6.2M+8.3%#28 of 777
3Fauquier County, VA7262.2$5.5M+4.8%#70 of 777
4Chesterfield County, VA71181.3$7.7M+8.7%#73 of 777
5Prince William County, VA70281.8$7.1M+4.2%#88 of 777
6Suffolk city, VA6971.8$4.7M+10.4%#104 of 777
7Chesapeake city, VA6791.0$9.7M+2.3%#120 of 777
8Hanover County, VA6281.9$5.6M+5.6%#183 of 777
9Loudoun County, VA59543.8$4.4M+6.4%#218 of 777
10Hampton city, VA5750.9$7.6M0.0%#242 of 777
26Alexandria city, VA30405.3$2.3M+1.0%#697 of 777

Other business types in Alexandria city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Alexandria city, VA?

Alexandria city has 40 yoga, Pilates and fitness studios on map listings as of September 2026. 8 of them (20%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 43 businesses with payroll classed as fitness and recreational sports centers in 2023, up 10.3% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Alexandria city, VA spend on memberships, classes and admissions?

About $90.1M a year, or $1,184 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 40 yoga, Pilates and fitness studios on map listings, it comes to $2.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 76,096 households in Alexandria city and national spending patterns by income.

How does Alexandria city, VA compare with the U.S. for yoga, Pilates and fitness studios?

Alexandria city has 5.3 yoga, Pilates and fitness studios per 10,000 households, 2.2 times the U.S. rate of 2.4. Spending per studio is $2.3M, 45% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Alexandria city would have about 22, against 40 on map listings. There is one business with payroll in the industry for every 1,770 households, against one for every 3,109 across the U.S. The official count rose 10.3% from 2019 to 2023, against +5.8% for the U.S.

How fast is Alexandria city, VA growing?

Population estimates put Alexandria city at 160,662 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 76,096 households. Median household income in Alexandria city is $119,681, 48% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alexandria city scores 30 for yoga, Pilates and fitness studios (lower middle), #697 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Alexandria city. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Alexandria city

Screening a site or an acquisition in Alexandria city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Alexandria city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.