Fitness and classes · County · Virginia
Yoga, Pilates and fitness studios in Newport News city, VA
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Newport News city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #691 of 777 scored counties
#25 of 34 scored counties in Virginia
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 26
- All fitness and recreational sports centers · +4.0% since 2019
- Household spending a year
- $48.5M
- On memberships, classes and admissions · $637 a household
- Spending per listing
- $3.5M
- 15% below the U.S.
- Listings per 10k households
- 1.8
- 25% below the U.S.
- Population, 2025
- 183,230
- −1.5% since 2020
See the yoga, Pilates and fitness studios around any address in Newport News city
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, Newport News city has a Groundwork market score of 30 (lower middle): #691 of 777 scored counties and #25 of 34 scored counties in Virginia. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Newport News city comes to about $48.5M a year: $637 per household, 35% below the U.S. average. That works out to $3.5M per studio, 15% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Newport News city has 14 yoga, Pilates and fitness studios on map listings as of September 2026. 4 of them (29%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 1.8, 25% below the U.S. rate of 2.4.
In 2023, official counts showed 26 businesses with payroll in Newport News city classed as fitness and recreational sports centers, up 4.0% from 2019. That is one for every 2,927 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 4 SBA-backed loans worth $2.2M have gone to businesses classed as fitness and recreational sports centers in Newport News city. Population estimates show Newport News city declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How Newport News city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newport News city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.3 | 2.4 |
| Spending per listing | $3.5M | $4.1M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,927 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | +4.0% | +9.6% | +5.8% |
| Population growth, 2020–2025 | −1.5% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $637 | $960 | $983 |
| Median household income | $69,634 | $93,170 | $80,734 |
| Groundwork market score | 30 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 26All fitness and recreational sports centers · +4.0% over the period
- Employees, 2023
- 462
- Annual payroll, 2023
- $8.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Newport News city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Newport News city
- Population, 2025 estimate
- 183,230−1.5% since 2020
- Households
- 76,112
- Median age
- 36.0
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.6
- Land area
- 69 sq. mi.
- People per square mile
- 2,670
- Median household income
- $69,634+30.9% vs. 2015–2019, before inflation
- Average household income
- $90,058
- Median home value
- $260,600
- Jobs located here
- 98,238
- Daytime population
- 206,364Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newport News city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Newport News city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spotsylvania County, VA | 89 | 6 | 1.1 | $9.1M | +10.5% | #2 of 777 |
| 2Stafford County, VA | 78 | 11 | 2.1 | $6.2M | +8.3% | #28 of 777 |
| 3Fauquier County, VA | 72 | 6 | 2.2 | $5.5M | +4.8% | #70 of 777 |
| 4Chesterfield County, VA | 71 | 18 | 1.3 | $7.7M | +8.7% | #73 of 777 |
| 5Prince William County, VA | 70 | 28 | 1.8 | $7.1M | +4.2% | #88 of 777 |
| 6Suffolk city, VA | 69 | 7 | 1.8 | $4.7M | +10.4% | #104 of 777 |
| 7Chesapeake city, VA | 67 | 9 | 1.0 | $9.7M | +2.3% | #120 of 777 |
| 8Hanover County, VA | 62 | 8 | 1.9 | $5.6M | +5.6% | #183 of 777 |
| 9Loudoun County, VA | 59 | 54 | 3.8 | $4.4M | +6.4% | #218 of 777 |
| 10Hampton city, VA | 57 | 5 | 0.9 | $7.6M | 0.0% | #242 of 777 |
| 25Newport News city, VA | 30 | 14 | 1.8 | $3.5M | −1.5% | #691 of 777 |
Other business types in Newport News city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes26
- Gyms25
- Yoga, Pilates and fitness studios30
- Martial arts and dance studios38
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Newport News city, VA?
Map listings as of September 2026 show 14 yoga, Pilates and fitness studios in Newport News city. 4 of them (29%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 26 businesses with payroll classed as fitness and recreational sports centers in 2023, up 4.0% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Newport News city, VA spend on memberships, classes and admissions?
About $48.5M a year, or $637 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 14 yoga, Pilates and fitness studios on map listings, it comes to $3.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 76,112 households in Newport News city and national spending patterns by income.
How does Newport News city, VA compare with the U.S. for yoga, Pilates and fitness studios?
Newport News city has 1.8 yoga, Pilates and fitness studios per 10,000 households, 25% below the U.S. rate of 2.4. Spending per studio is $3.5M, 15% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Newport News city would have about 12, against 14 on map listings. There is one business with payroll in the industry for every 2,927 households, against one for every 3,109 across the U.S. The official count rose 4.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is Newport News city, VA growing?
Population estimates put Newport News city at 183,230 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 76,112 households. The median household income in Newport News city is $69,634 a year, 14% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newport News city scores 30 for yoga, Pilates and fitness studios (lower middle), #691 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newport News city. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Newport News city
Screening a site or an acquisition in Newport News city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newport News city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.