Market rankings · New Jersey
Yoga, Pilates and fitness studios in New Jersey
Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 1,088
- 207 chain locations (19%)
- Official establishments
- 1,495
- All fitness and recreational sports centers · −7.1% since 2019
- Household spending a year
- $4.3B
- On memberships, classes and admissions
- Listings per 10k households
- 3.1
- 29% above the U.S.
- Spending per listing
- $4M
- 2% below the U.S.
- Rank among states
- #39 of 51
- Market score 41 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,088 yoga, Pilates and fitness studios on map listings in New Jersey as of September 2026. 207 of them (19%) are chain locations, against 18% across the U.S. That is 3.1 per 10,000 households, 29% above the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in New Jersey comes to about $4.3B a year: $1,238 per household, 26% above the U.S. average. Spread across 1,088 yoga, Pilates and fitness studios, that is $4M per studio, 2% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 1,495 businesses with payroll in New Jersey classed as fitness and recreational sports centers, down 7.1% from 2019. That is one for every 2,346 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 194 SBA-backed loans worth $101.8M have gone to businesses classed as fitness and recreational sports centers in New Jersey.
Among the 50 states and DC, New Jersey ranks #39 for yoga, Pilates and fitness studios, with a Groundwork market score of 41 (lower middle). Of the 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest (60). Among 21 scored counties, Warren County scores highest (73).
Every market in New Jersey for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trenton-Princeton, NJ | 60 | 30 | 2.1 | $5.8M | +3.3% | #81 of 347 |
| Allentown-Bethlehem-Easton, PA-NJ | 58 | 73 | 2.1 | $4.5M | +3.0% | #102 of 347 |
| 2Vineland, NJ | 57 | 5 | 0.9 | $8.4M | +2.2% | #106 of 347 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 44 | 636 | 2.6 | $4.2M | +1.4% | #219 of 347 |
| New York-Newark-Jersey City, NY-NJ | 40 | 2,420 | 3.3 | $3.7M | +0.6% | #259 of 347 |
| 3Atlantic City-Hammonton, NJ | 28 | 62 | 4.0 | $2.4M | +0.8% | #325 of 347 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 73 | 8 | 1.8 | $6.1M | +3.2% | #63 of 777 |
| 2Middlesex County, NJ | 71 | 60 | 1.9 | $6.6M | +2.6% | #77 of 777 |
| 3Ocean County, NJ | 70 | 50 | 2.1 | $5.1M | +5.6% | #92 of 777 |
| 4Passaic County, NJ | 67 | 32 | 1.8 | $5.9M | +1.6% | #125 of 777 |
| 5Sussex County, NJ | 66 | 16 | 2.8 | $4.6M | +2.9% | #138 of 777 |
| 6Salem County, NJ | 63 | 5 | 2.0 | $4.5M | +2.3% | #175 of 777 |
| 7Mercer County, NJ | 61 | 30 | 2.1 | $5.8M | +3.3% | #193 of 777 |
| 8Cumberland County, NJ | 58 | 5 | 0.9 | $8.4M | +2.2% | #224 of 777 |
| 9Hudson County, NJ | 58 | 81 | 2.7 | $4.3M | +1.8% | #236 of 777 |
| 10Burlington County, NJ | 57 | 49 | 2.8 | $4.5M | +4.3% | #247 of 777 |
| 11Gloucester County, NJ | 57 | 30 | 2.7 | $4.4M | +3.3% | #248 of 777 |
| 12Essex County, NJ | 57 | 94 | 2.9 | $3.7M | +4.2% | #251 of 777 |
| 13Camden County, NJ | 54 | 43 | 2.1 | $4.8M | +2.4% | #302 of 777 |
| 14Union County, NJ | 53 | 64 | 3.1 | $4M | +5.0% | #329 of 777 |
| 15Somerset County, NJ | 52 | 52 | 4.0 | $4M | +3.5% | #354 of 777 |
| 16Morris County, NJ | 50 | 78 | 4.0 | $3.9M | +3.2% | #383 of 777 |
| 17Atlantic County, NJ | 46 | 29 | 2.6 | $3.4M | +1.6% | #464 of 777 |
| 18Bergen County, NJ | 45 | 152 | 4.3 | $3.4M | +2.4% | #481 of 777 |
| 19Monmouth County, NJ | 35 | 133 | 5.3 | $2.8M | +1.4% | #631 of 777 |
| 20Hunterdon County, NJ | 34 | 44 | 8.7 | $1.8M | +2.3% | #651 of 777 |
| 21Cape May County, NJ | 23 | 33 | 7.4 | $1.4M | −1.7% | #747 of 777 |
Questions
How many yoga, Pilates and fitness studios are in New Jersey?
As of September 2026, map listings count 1,088 yoga, Pilates and fitness studios in New Jersey. 207 of them (19%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,495 businesses with payroll classed as fitness and recreational sports centers in 2023, down 7.1% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in New Jersey spend on memberships, classes and admissions?
About $4.3B a year, or $1,238 per household. That is 26% above the U.S. average (an index of 126, where 100 is the U.S. average). Spread across the 1,088 yoga, Pilates and fitness studios on map listings, it comes to $4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for yoga, Pilates and fitness studios?
New Jersey has 3.1 yoga, Pilates and fitness studios per 10,000 households, 29% above the U.S. rate of 2.4. Spending per studio is $4M, 2% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, New Jersey would have about 1,069, against 1,088 on map listings. There is one business with payroll in the industry for every 2,346 households, against one for every 3,109 across the U.S. The official count fell 7.1% from 2019 to 2023, against +5.8% for the U.S.
Which market in New Jersey has the highest market score for yoga, Pilates and fitness studios?
Among 6 scored metro areas in or partly in New Jersey, the Trenton-Princeton metro area scores highest, at 60 (upper middle). Among 21 scored counties in New Jersey, Warren County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 41 for yoga, Pilates and fitness studios (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Gyms, studios and classes6,436 listings
- Gyms2,961 listings
- Martial arts and dance studios2,387 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.