Groundwork

Fitness and classes · County · Virginia

Yoga, Pilates and fitness studios in Rappahannock County, VA

The yoga, Pilates and fitness studios in Rappahannock County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.9M
On memberships, classes and admissions · $982 a household
Spending per listing
$2.9M
Too few listings to compare
Listings per 10k households
3.4
Too few listings to compare
Population, 2025
7,439
+1.6% since 2020

See the yoga, Pilates and fitness studios around any address in Rappahannock County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rappahannock County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Rappahannock County spend about $2.9M a year on memberships, classes and admissions, or $982 per household, in line with the U.S. average. That works out to $2.9M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There is 1 yoga, Pilates or fitness studio on map listings in Rappahannock County as of September 2026. That is 3.4 per 10,000 households.

Official counts don’t publish a figure for fitness and recreational sports centers in Rappahannock County, since they leave out counts under 3.

Between 2020 and 2025, the population of Rappahannock County grew 1.6%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Rappahannock County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Rappahannock County, VA compared with Virginia and the U.S.
MeasureRappahannock CountyVirginiaU.S.
Listings per 10k households3.42.32.4
Spending per listing$2.9M$4.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)n/a2,7593,109
Official establishment growth, 2019–2023n/a+9.6%+5.8%
Population growth, 2020–2025+1.6%+2.8%+3.1%
Spending per household on memberships, classes and admissions$982$960$983
Median household income$83,380$93,170$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Rappahannock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Rappahannock County

Population, 2025 estimate
7,439+1.6% since 2020
Households
2,985
Median age
50.5
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
266 sq. mi.
People per square mile
28
Median household income
$83,380
Average household income
$133,486
Median home value
$506,400
Jobs located here
1,514
Daytime population
6,174Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rappahannock County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Rappahannock County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Rappahannock County marked.

Top counties in Virginia

Counties in Virginia ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spotsylvania County, VA8961.1$9.1M+10.5%#2 of 777
2Stafford County, VA78112.1$6.2M+8.3%#28 of 777
3Fauquier County, VA7262.2$5.5M+4.8%#70 of 777
4Chesterfield County, VA71181.3$7.7M+8.7%#73 of 777
5Prince William County, VA70281.8$7.1M+4.2%#88 of 777
6Suffolk city, VA6971.8$4.7M+10.4%#104 of 777
7Chesapeake city, VA6791.0$9.7M+2.3%#120 of 777
8Hanover County, VA6281.9$5.6M+5.6%#183 of 777
9Loudoun County, VA59543.8$4.4M+6.4%#218 of 777
10Hampton city, VA5750.9$7.6M0.0%#242 of 777
Rappahannock County, VANot scored13.4$2.9M+1.6%

Other business types in Rappahannock County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many yoga, Pilates and fitness studios are in Rappahannock County, VA?

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in Rappahannock County. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in Rappahannock County: counts under 3 are left out.

How much do households in Rappahannock County, VA spend on memberships, classes and admissions?

About $2.9M a year, or $982 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $2.9M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 2,985 households in Rappahannock County and national spending patterns by income.

How does Rappahannock County, VA compare with the U.S. for yoga, Pilates and fitness studios?

Rappahannock County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of yoga, Pilates and fitness studios to household spending.

How fast is Rappahannock County, VA growing?

Population estimates put Rappahannock County at 7,439 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 2,985 households. The median household income in Rappahannock County is $83,380 a year, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rappahannock County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Rappahannock County

Screening a site or an acquisition in Rappahannock County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rappahannock County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.