Market rankings · Alabama
Yoga, Pilates and fitness studios in Alabama
Every metro area, small-town market and county in Alabama, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 234
- 61 chain locations (26%)
- Official establishments
- 495
- All fitness and recreational sports centers · +10.7% since 2019
- Household spending a year
- $1.3B
- On memberships, classes and admissions
- Listings per 10k households
- 1.2
- 50% below the U.S.
- Spending per listing
- $5.6M
- 38% above the U.S.
- Rank among states
- #6 of 51
- Market score 66 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Alabama by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 234 yoga, Pilates and fitness studios on map listings in Alabama as of September 2026. 61 of them (26%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 1.2, 50% below the U.S. rate of 2.4.
At $656 per household (33% below the U.S. average), households in Alabama spend about $1.3B a year on memberships, classes and admissions. That is about $5.6M of household spending for each studio on map listings, 38% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 495 businesses with payroll in Alabama classed as fitness and recreational sports centers, up 10.7% from 2019. That is one for every 4,035 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 46 SBA-backed loans worth $23.1M have gone to businesses classed as fitness and recreational sports centers in Alabama.
Among the 50 states and DC, Alabama ranks #6 for yoga, Pilates and fitness studios, with a Groundwork market score of 66 (upper middle). Of the 11 scored metro areas in or partly in Alabama, the Tuscaloosa metro area scores highest (60). The one scored small-town market in or partly in Alabama, the LaGrange area, scores 69.
Every market in Alabama for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tuscaloosa, AL | 60 | 11 | 1.0 | $6M | +2.9% | #80 of 347 |
| 2Huntsville, AL | 58 | 37 | 1.8 | $4.8M | +12.5% | #100 of 347 |
| 3Dothan, AL | 57 | 6 | 1.0 | $5.9M | +3.4% | #108 of 347 |
| 4Auburn-Opelika, AL | 52 | 10 | 1.3 | $5M | +7.1% | #144 of 347 |
| 5Anniston-Oxford, AL | 50 | 5 | 1.1 | $4.8M | −0.3% | #164 of 347 |
| 6Daphne-Fairhope-Foley, AL | 50 | 22 | 2.2 | $3.4M | +14.8% | #169 of 347 |
| Columbus, GA-AL | 49 | 14 | 1.1 | $5.5M | −1.3% | #171 of 347 |
| 7Mobile, AL | 47 | 16 | 1.0 | $6.1M | −0.7% | #190 of 347 |
| 8Birmingham, AL | 42 | 78 | 1.7 | $4.4M | +1.4% | #242 of 347 |
| 9Montgomery, AL | 41 | 23 | 1.5 | $4.2M | +0.9% | #250 of 347 |
| 10Gadsden, AL | 41 | 5 | 1.3 | $4.1M | +0.4% | #251 of 347 |
| Decatur, AL | Not scored | 1 | 0.2 | $41.7M | +2.5% | |
| Florence-Muscle Shoals, AL | Not scored | 4 | 0.6 | $9.6M | +3.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| LaGrange, GA-AL | 69 | 5 | 1.2 | $4.5M | +3.0% | #9 of 112 |
| Albertville, AL | Not scored | 2 | 0.5 | $11.6M | +6.0% | |
| Talladega-Sylacauga, AL | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Cullman, AL | Not scored | 3 | 0.8 | $7.3M | +6.7% | |
| Fort Payne, AL | Not scored | 1 | 0.4 | $12.8M | +3.4% | |
| Enterprise, AL | Not scored | 1 | 0.5 | $13.8M | +6.3% | |
| Scottsboro, AL | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Ozark, AL | Not scored | 1 | 0.5 | $10.6M | +1.3% | |
| Alexander City, AL | Not scored | 1 | 0.6 | $9.7M | −0.8% | |
| Selma, AL | Not scored | 1 | 0.6 | $6.1M | −7.9% | |
| Troy, AL | Not scored | 1 | 0.8 | $6.4M | +2.4% | |
| Russellville, AL | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Eufaula, AL-GA | Not scored | 0 | 0.0 | n/a | −1.2% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelby County, AL | 61 | 16 | 1.8 | $5.2M | +6.5% | #196 of 777 |
| 2Tuscaloosa County, AL | 60 | 11 | 1.2 | $5.4M | +3.8% | #205 of 777 |
| 3Elmore County, AL | 60 | 5 | 1.5 | $4.6M | +4.2% | #206 of 777 |
| 4Madison County, AL | 54 | 33 | 2.0 | $4.3M | +11.0% | #308 of 777 |
| 5Baldwin County, AL | 54 | 22 | 2.2 | $3.4M | +14.8% | #317 of 777 |
| 6Calhoun County, AL | 52 | 5 | 1.1 | $4.8M | −0.3% | #349 of 777 |
| 7Lee County, AL | 52 | 10 | 1.4 | $4.7M | +8.6% | #350 of 777 |
| 8Mobile County, AL | 49 | 16 | 1.0 | $6.1M | −0.7% | #391 of 777 |
| 9Etowah County, AL | 45 | 5 | 1.3 | $4.1M | +0.4% | #475 of 777 |
| 10Houston County, AL | 43 | 6 | 1.4 | $4.3M | +2.8% | #509 of 777 |
| 11Montgomery County, AL | 36 | 15 | 1.6 | $3.7M | −1.1% | #608 of 777 |
| 12Jefferson County, AL | 29 | 61 | 2.3 | $3.2M | −1.3% | #702 of 777 |
| Morgan County, AL | Not scored | 1 | 0.2 | $33.5M | +2.6% | |
| Limestone County, AL | Not scored | 4 | 1.0 | $8.4M | +18.0% | |
| Marshall County, AL | Not scored | 2 | 0.5 | $11.6M | +6.0% | |
| Lauderdale County, AL | Not scored | 4 | 1.0 | $6.1M | +3.3% | |
| St. Clair County, AL | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Cullman County, AL | Not scored | 3 | 0.8 | $7.3M | +6.7% | |
| Talladega County, AL | Not scored | 0 | 0.0 | n/a | +0.3% | |
| DeKalb County, AL | Not scored | 1 | 0.4 | $12.8M | +3.4% | |
| Walker County, AL | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Autauga County, AL | Not scored | 3 | 1.3 | $5.7M | +5.1% | |
| Blount County, AL | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Russell County, AL | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Colbert County, AL | Not scored | 0 | 0.0 | n/a | +3.8% |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Coffee County, AL | Not scored | 1 | 0.5 | $13.8M | +6.3% | |
| Jackson County, AL | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Dale County, AL | Not scored | 1 | 0.5 | $10.6M | +1.3% | |
| Chilton County, AL | Not scored | 1 | 0.6 | $10.4M | +5.9% | |
| Tallapoosa County, AL | Not scored | 1 | 0.6 | $9.7M | −0.8% | |
| Covington County, AL | Not scored | 2 | 1.4 | $4M | +1.2% | |
| Dallas County, AL | Not scored | 1 | 0.6 | $6.1M | −7.9% | |
| Escambia County, AL | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Chambers County, AL | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Lawrence County, AL | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Pike County, AL | Not scored | 1 | 0.8 | $6.4M | +2.4% | |
| Franklin County, AL | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Marion County, AL | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Geneva County, AL | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Cherokee County, AL | Not scored | 0 | 0.0 | n/a | +5.8% | |
| Barbour County, AL | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Winston County, AL | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Clarke County, AL | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Randolph County, AL | Not scored | 1 | 1.1 | $5M | +4.8% | |
| Bibb County, AL | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Monroe County, AL | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Marengo County, AL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Pickens County, AL | Not scored | 0 | 0.0 | n/a | −3.9% | |
| Macon County, AL | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Butler County, AL | Not scored | 1 | 1.3 | $3.6M | −4.8% | |
| Henry County, AL | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Fayette County, AL | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Cleburne County, AL | Not scored | 1 | 1.7 | $3.1M | +6.0% | |
| Washington County, AL | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hale County, AL | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Clay County, AL | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Lamar County, AL | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Crenshaw County, AL | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Choctaw County, AL | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Sumter County, AL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Conecuh County, AL | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Coosa County, AL | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Wilcox County, AL | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Bullock County, AL | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Lowndes County, AL | Not scored | 0 | 0.0 | n/a | −9.0% | |
| Perry County, AL | Not scored | 0 | 0.0 | n/a | −12.2% | |
| Greene County, AL | Not scored | 0 | 0.0 | n/a | −8.2% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Alabama?
As of September 2026, map listings count 234 yoga, Pilates and fitness studios in Alabama. 61 of them (26%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 495 businesses with payroll classed as fitness and recreational sports centers in 2023, up 10.7% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Alabama spend on memberships, classes and admissions?
About $1.3B a year, or $656 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 234 yoga, Pilates and fitness studios on map listings, it comes to $5.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.
How does Alabama compare with the U.S. for yoga, Pilates and fitness studios?
Alabama has 1.2 yoga, Pilates and fitness studios per 10,000 households, 50% below the U.S. rate of 2.4. Spending per studio is $5.6M, 38% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Alabama would have about 323, against 234 on map listings. There is one business with payroll in the industry for every 4,035 households, against one for every 3,109 across the U.S. The official count rose 10.7% from 2019 to 2023, against +5.8% for the U.S.
Which market in Alabama has the highest market score for yoga, Pilates and fitness studios?
Among 11 scored metro areas in or partly in Alabama, the Tuscaloosa metro area scores highest, at 60 (upper middle). The one scored small-town market in or partly in Alabama is the LaGrange area, at 69 (upper middle). Among 12 scored counties in Alabama, Shelby County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 66 for yoga, Pilates and fitness studios (upper middle), #6 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alabama. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Alabama
Related business types in Alabama
- Gyms, studios and classes2,332 listings
- Gyms1,399 listings
- Martial arts and dance studios699 listings
Screening a site or an acquisition in Alabama?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.