Market rankings · New Hampshire
Yoga, Pilates and fitness studios in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 276
- 18 chain locations (7%)
- Official establishments
- 292
- All fitness and recreational sports centers · +7.8% since 2019
- Household spending a year
- $626.6M
- On memberships, classes and admissions
- Listings per 10k households
- 5.0
- 2.1 times the U.S.
- Spending per listing
- $2.3M
- 44% below the U.S.
- Rank among states
- #49 of 51
- Market score 26 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 276 yoga, Pilates and fitness studios in New Hampshire. Of those, 18 are chain locations, or 7%, against 18% across the U.S. That is 5.0 per 10,000 households, 2.1 times the U.S. rate of 2.4.
Households in New Hampshire spend about $626.6M a year on memberships, classes and admissions, or $1,127 per household, 15% above the U.S. average. That is about $2.3M of household spending for each studio on map listings, 44% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in New Hampshire was 292 in 2023, up 7.8% from 2019. That is one for every 1,904 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 55 SBA-backed loans worth $19.8M have gone to businesses classed as fitness and recreational sports centers in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #49 for yoga, Pilates and fitness studios, with a Groundwork market score of 26 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (35). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (60).
Every market in New Hampshire for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 35 | 875 | 4.5 | $3M | +2.3% | #305 of 347 |
| 1Manchester-Nashua, NH | 34 | 66 | 3.9 | $3M | +2.5% | #307 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 60 | 11 | 3.6 | $2.5M | +2.3% | #35 of 112 |
| 2Laconia, NH | 51 | 10 | 3.8 | $2.7M | +2.1% | #52 of 112 |
| 3Concord, NH | 48 | 31 | 5.1 | $2.1M | +2.6% | #63 of 112 |
| 4Lebanon-Claremont, NH-VT | 47 | 42 | 4.6 | $2.1M | +1.5% | #65 of 112 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 48 | 18 | 3.5 | $3M | +3.0% | #428 of 777 |
| 2Cheshire County, NH | 47 | 11 | 3.6 | $2.5M | +2.3% | #452 of 777 |
| 3Hillsborough County, NH | 39 | 66 | 3.9 | $3M | +2.5% | #573 of 777 |
| 4Merrimack County, NH | 35 | 31 | 5.1 | $2.1M | +2.6% | #635 of 777 |
| 5Belknap County, NH | 34 | 10 | 3.8 | $2.7M | +2.1% | #644 of 777 |
| 6Rockingham County, NH | 32 | 105 | 8.2 | $1.6M | +3.0% | #668 of 777 |
| 7Carroll County, NH | 31 | 12 | 5.5 | $1.8M | +5.0% | #685 of 777 |
| 8Grafton County, NH | 28 | 20 | 5.4 | $1.9M | +2.2% | #717 of 777 |
| Sullivan County, NH | Not scored | 3 | 1.8 | $5M | +2.1% | |
| Coos County, NH | Not scored | 0 | 0.0 | n/a | +0.4% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in New Hampshire?
New Hampshire has 276 yoga, Pilates and fitness studios on map listings as of September 2026. 18 of them (7%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 292 businesses with payroll classed as fitness and recreational sports centers in 2023, up 7.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in New Hampshire spend on memberships, classes and admissions?
About $626.6M a year, or $1,127 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 276 yoga, Pilates and fitness studios on map listings, it comes to $2.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for yoga, Pilates and fitness studios?
New Hampshire has 5.0 yoga, Pilates and fitness studios per 10,000 households, 2.1 times the U.S. rate of 2.4. Spending per studio is $2.3M, 44% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, New Hampshire would have about 154, against 276 on map listings. There is one business with payroll in the industry for every 1,904 households, against one for every 3,109 across the U.S. The official count rose 7.8% from 2019 to 2023, against +5.8% for the U.S.
Which market in New Hampshire has the highest market score for yoga, Pilates and fitness studios?
Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 35 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 60 (upper middle). Among 8 scored counties in New Hampshire, Strafford County scores highest, at 48 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 26 for yoga, Pilates and fitness studios (lower middle), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Yoga, Pilates and fitness studios in other states
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Gyms, studios and classes1,242 listings
- Gyms548 listings
- Martial arts and dance studios418 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.