Groundwork

Market rankings · Hawaii

Yoga, Pilates and fitness studios in Hawaii

Markets across Hawaii ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.

Listings
243
30 chain locations (12%)
Official establishments
99
All fitness and recreational sports centers · +13.8% since 2019
Household spending a year
$687.6M
On memberships, classes and admissions
Listings per 10k households
4.9
Twice the U.S.
Spending per listing
$2.8M
30% below the U.S.
Rank among states
#32 of 51
Market score 48 · Lower middle

A site report maps the yoga, Pilates and fitness studios on map listings around any address in Hawaii by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 243 yoga, Pilates and fitness studios in Hawaii. Chain locations make up 12% of them, against 18% across the U.S. That comes to 4.9 for every 10,000 households, twice the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in Hawaii comes to about $687.6M a year: $1,396 per household, 42% above the U.S. average. That is about $2.8M of household spending for each studio on map listings, 30% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 99 businesses with payroll classed as fitness and recreational sports centers in Hawaii in 2023, up 13.8% from 2019. That is one for every 4,974 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 15 SBA-backed loans worth $2.5M have gone to businesses classed as fitness and recreational sports centers in Hawaii.

Among the 50 states and DC, Hawaii ranks #32 for yoga, Pilates and fitness studios, with a Groundwork market score of 48 (lower middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (61). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (63).

Every market in Hawaii for yoga, Pilates and fitness studios

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Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Hawaii, ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Urban Honolulu, HI611183.5$4.2M−2.3%#78 of 347
2Kahului-Wailuku, HI21529.3$1.5M−2.5%#344 of 347

Small-town markets

Small-town markets reaching Hawaii, ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hilo-Kailua, HI63466.2$1.8M+4.6%#24 of 112
2Kapaa, HI422711.4$1.1M+0.3%#81 of 112

Counties

Counties in Hawaii, ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Honolulu County, HI641183.5$4.2M−2.3%#163 of 777
2Hawaii County, HI55466.2$1.8M+4.6%#293 of 777
3Kauai County, HI412711.4$1.1M+0.3%#548 of 777
4Maui County, HI24529.3$1.5M−2.5%#739 of 777
Kalawao County, HINot scored00.0n/a+2.5%

Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many yoga, Pilates and fitness studios are in Hawaii?

Hawaii has 243 yoga, Pilates and fitness studios on map listings as of September 2026. 30 of them (12%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 99 businesses with payroll classed as fitness and recreational sports centers in 2023, up 13.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Hawaii spend on memberships, classes and admissions?

About $687.6M a year, or $1,396 per household. That is 42% above the U.S. average (an index of 142, where 100 is the U.S. average). Spread across the 243 yoga, Pilates and fitness studios on map listings, it comes to $2.8M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.

How does Hawaii compare with the U.S. for yoga, Pilates and fitness studios?

Hawaii has 4.9 yoga, Pilates and fitness studios per 10,000 households, twice the U.S. rate of 2.4. Spending per studio is $2.8M, 30% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Hawaii would have about 169, against 243 on map listings. There is one business with payroll in the industry for every 4,974 households, against one for every 3,109 across the U.S. The official count rose 13.8% from 2019 to 2023, against +5.8% for the U.S.

Which market in Hawaii has the highest market score for yoga, Pilates and fitness studios?

Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 61 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 63 (upper middle). Among 4 scored counties in Hawaii, Honolulu County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 48 for yoga, Pilates and fitness studios (lower middle), #32 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hawaii. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Yoga, Pilates and fitness studios in other states

All 51 states

Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Hawaii

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.