Yoga, Pilates and fitness studios in Tennessee

Tennessee has 439 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 102 are chain locations, or 23%, against 18% across the U.S. That is 1.6 per 10,000 households, 33% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in Tennessee comes to about $2B a year: $703 per household, 29% below the U.S. average. Spread across 439 yoga, Pilates and fitness studios, that is $4.5M per studio, 11% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

In 2023, official counts showed 786 businesses with payroll in Tennessee classed as fitness and recreational sports centers, up 15.8% from 2019. That is one for every 3,593 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 109 SBA-backed loans worth $54.5M have gone to businesses classed as fitness and recreational sports centers in Tennessee.

Among the 50 states and DC, Tennessee ranks #19 for yoga, Pilates and fitness studios, with a Groundwork market score of 57 (upper middle). Of the 9 scored metro areas in or partly in Tennessee, the Knoxville metro area scores highest (62). The one scored small-town market in or partly in Tennessee, the Cookeville area, scores 69.