Market rankings · Massachusetts
Yoga, Pilates and fitness studios in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 1,158
- 164 chain locations (14%)
- Official establishments
- 1,230
- All fitness and recreational sports centers · −3.3% since 2019
- Household spending a year
- $3.5B
- On memberships, classes and admissions
- Listings per 10k households
- 4.2
- 75% above the U.S.
- Spending per listing
- $3M
- 26% below the U.S.
- Rank among states
- #48 of 51
- Market score 32 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Massachusetts has 1,158 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 164 are chain locations, or 14%, against 18% across the U.S. That comes to 4.2 for every 10,000 households, 75% above the U.S. rate of 2.4.
Households in Massachusetts spend about $3.5B a year on memberships, classes and admissions, or $1,248 per household, 27% above the U.S. average. That is about $3M of household spending for each studio on map listings, 26% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
The official count of businesses with payroll classed as fitness and recreational sports centers in Massachusetts was 1,230 in 2023, down 3.3% from 2019. That is one for every 2,264 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 158 SBA-backed loans worth $84.6M have gone to businesses classed as fitness and recreational sports centers in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #48 for yoga, Pilates and fitness studios, with a Groundwork market score of 32 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Springfield metro area scores highest (57). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (46).
Every market in Massachusetts for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MA | 57 | 32 | 1.7 | $4.9M | +0.2% | #109 of 347 |
| 2Worcester, MA | 49 | 100 | 3.0 | $3.8M | +3.7% | #176 of 347 |
| 3Amherst Town-Northampton, MA | 38 | 48 | 7.7 | $1.3M | +10.4% | #285 of 347 |
| 4Pittsfield, MA | 38 | 43 | 7.5 | $1.2M | −1.2% | #286 of 347 |
| 5Boston-Cambridge-Newton, MA-NH | 35 | 875 | 4.5 | $3M | +2.3% | #305 of 347 |
| Providence-Warwick, RI-MA | 34 | 241 | 3.6 | $2.8M | +2.1% | #308 of 347 |
| 6Barnstable Town, MA | 29 | 78 | 7.4 | $1.6M | +2.4% | #324 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 46 | 13 | 4.1 | $2M | −0.3% | #72 of 112 |
| 2Nantucket, MA | 35 | 11 | 20.9 | $795K | +3.6% | #94 of 112 |
| 3Vineyard Haven, MA | 34 | 14 | 18.5 | $738K | +3.1% | #96 of 112 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampden County, MA | 57 | 32 | 1.7 | $4.9M | +0.2% | #245 of 777 |
| 2Worcester County, MA | 56 | 100 | 3.0 | $3.8M | +3.7% | #269 of 777 |
| 3Bristol County, MA | 52 | 67 | 2.9 | $3.5M | +2.9% | #359 of 777 |
| 4Plymouth County, MA | 46 | 76 | 3.7 | $3.5M | +3.5% | #462 of 777 |
| 5Middlesex County, MA | 45 | 293 | 4.6 | $3.3M | +2.8% | #483 of 777 |
| 6Norfolk County, MA | 44 | 125 | 4.4 | $3.4M | +2.2% | #498 of 777 |
| 7Suffolk County, MA | 42 | 117 | 3.6 | $3.3M | +0.1% | #529 of 777 |
| 8Essex County, MA | 40 | 141 | 4.5 | $2.7M | +2.3% | #559 of 777 |
| 9Hampshire County, MA | 40 | 48 | 7.7 | $1.3M | +10.4% | #564 of 777 |
| 10Franklin County, MA | 38 | 13 | 4.1 | $2M | −0.3% | #597 of 777 |
| 11Berkshire County, MA | 38 | 43 | 7.5 | $1.2M | −1.2% | #598 of 777 |
| 12Nantucket County, MA | 32 | 11 | 20.9 | $795K | +3.6% | #673 of 777 |
| 13Barnstable County, MA | 31 | 78 | 7.4 | $1.6M | +2.4% | #686 of 777 |
| 14Dukes County, MA | 30 | 14 | 18.5 | $738K | +3.1% | #701 of 777 |
Questions
How many yoga, Pilates and fitness studios are in Massachusetts?
Map listings as of September 2026 show 1,158 yoga, Pilates and fitness studios in Massachusetts. 164 of them (14%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,230 businesses with payroll classed as fitness and recreational sports centers in 2023, down 3.3% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Massachusetts spend on memberships, classes and admissions?
About $3.5B a year, or $1,248 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 1,158 yoga, Pilates and fitness studios on map listings, it comes to $3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for yoga, Pilates and fitness studios?
Massachusetts has 4.2 yoga, Pilates and fitness studios per 10,000 households, 75% above the U.S. rate of 2.4. Spending per studio is $3M, 26% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Massachusetts would have about 856, against 1,158 on map listings. There is one business with payroll in the industry for every 2,264 households, against one for every 3,109 across the U.S. The official count fell 3.3% from 2019 to 2023, against +5.8% for the U.S.
Which market in Massachusetts has the highest market score for yoga, Pilates and fitness studios?
Among 7 scored metro areas in or partly in Massachusetts, the Springfield metro area scores highest, at 57 (upper middle). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 46 (lower middle). Among 14 scored counties in Massachusetts, Hampden County scores highest, at 57 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 32 for yoga, Pilates and fitness studios (lower middle), #48 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Gyms, studios and classes5,616 listings
- Gyms2,532 listings
- Martial arts and dance studios1,926 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.