Fitness and classes · County · Virginia
Yoga, Pilates and fitness studios in Botetourt County, VA
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Botetourt County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #751 of 777 scored counties
#28 of 34 scored counties in Virginia
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $10M
- On memberships, classes and admissions · $756 a household
- Spending per listing
- $1.1M
- 73% below the U.S.
- Listings per 10k households
- 6.8
- 2.8 times the U.S.
- Population, 2025
- 34,144
- +1.5% since 2020
See the yoga, Pilates and fitness studios around any address in Botetourt County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, Botetourt County has a Groundwork market score of 22 (low): #751 of 777 scored counties and #28 of 34 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Botetourt County spend about $10M a year on memberships, classes and admissions, or $756 per household, 23% below the U.S. average. Spread across 9 yoga, Pilates and fitness studios, that is $1.1M per studio, 73% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 9 yoga, Pilates and fitness studios on map listings in Botetourt County as of September 2026. One of them (11%) is a chain location, against 18% across the U.S. Per 10,000 households, that is 6.8, 2.8 times the U.S. rate of 2.4.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Botetourt County in 2023. That is one for every 2,644 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Population estimates put the population change in Botetourt County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Botetourt County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Botetourt County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 2.3 | 2.4 |
| Spending per listing | $1.1M | $4.1M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,644 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | +1.5% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $756 | $960 | $983 |
| Median household income | $81,213 | $93,170 | $80,734 |
| Groundwork market score | 22 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5All fitness and recreational sports centers
- Employees, 2023
- 89
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Botetourt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Botetourt County
- Population, 2025 estimate
- 34,144+1.5% since 2020
- Households
- 13,220
- Median age
- 47.8
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.2
- Land area
- 541 sq. mi.
- People per square mile
- 63
- Median household income
- $81,213+14.2% vs. 2015–2019, before inflation
- Average household income
- $100,305
- Median home value
- $289,200
- Jobs located here
- 12,044
- Daytime population
- 30,468Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Botetourt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for yoga, Pilates and fitness studios, numbered among those based in Virginia, with Botetourt County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spotsylvania County, VA | 89 | 6 | 1.1 | $9.1M | +10.5% | #2 of 777 |
| 2Stafford County, VA | 78 | 11 | 2.1 | $6.2M | +8.3% | #28 of 777 |
| 3Fauquier County, VA | 72 | 6 | 2.2 | $5.5M | +4.8% | #70 of 777 |
| 4Chesterfield County, VA | 71 | 18 | 1.3 | $7.7M | +8.7% | #73 of 777 |
| 5Prince William County, VA | 70 | 28 | 1.8 | $7.1M | +4.2% | #88 of 777 |
| 6Suffolk city, VA | 69 | 7 | 1.8 | $4.7M | +10.4% | #104 of 777 |
| 7Chesapeake city, VA | 67 | 9 | 1.0 | $9.7M | +2.3% | #120 of 777 |
| 8Hanover County, VA | 62 | 8 | 1.9 | $5.6M | +5.6% | #183 of 777 |
| 9Loudoun County, VA | 59 | 54 | 3.8 | $4.4M | +6.4% | #218 of 777 |
| 10Hampton city, VA | 57 | 5 | 0.9 | $7.6M | 0.0% | #242 of 777 |
| 28Botetourt County, VA | 22 | 9 | 6.8 | $1.1M | +1.5% | #751 of 777 |
Other business types in Botetourt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms
- Yoga, Pilates and fitness studios22
- Martial arts and dance studios33
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Botetourt County, VA?
As of September 2026, map listings count 9 yoga, Pilates and fitness studios in Botetourt County. One of them (11%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Botetourt County, VA spend on memberships, classes and admissions?
About $10M a year, or $756 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 9 yoga, Pilates and fitness studios on map listings, it comes to $1.1M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 13,220 households in Botetourt County and national spending patterns by income.
How does Botetourt County, VA compare with the U.S. for yoga, Pilates and fitness studios?
Botetourt County has 6.8 yoga, Pilates and fitness studios per 10,000 households, 2.8 times the U.S. rate of 2.4. Spending per studio is $1.1M, 73% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Botetourt County would have about 3, against 9 on map listings. There is one business with payroll in the industry for every 2,644 households, against one for every 3,109 across the U.S.
How fast is Botetourt County, VA growing?
Population estimates put Botetourt County at 34,144 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 13,220 households. The median household income in Botetourt County is $81,213 a year, in line with the U.S. median of $80,734. That rose 14.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Botetourt County scores 22 for yoga, Pilates and fitness studios (low), #751 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Botetourt County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Botetourt County
Screening a site or an acquisition in Botetourt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Botetourt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.