Market rankings · Missouri
Yoga, Pilates and fitness studios in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 380
- 65 chain locations (17%)
- Official establishments
- 697
- All fitness and recreational sports centers · +11.3% since 2019
- Household spending a year
- $2.2B
- On memberships, classes and admissions
- Listings per 10k households
- 1.5
- 37% below the U.S.
- Spending per listing
- $5.7M
- 41% above the U.S.
- Rank among states
- #8 of 51
- Market score 63 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 380 yoga, Pilates and fitness studios on map listings as of September 2026. Of those, 65 are chain locations, or 17%, against 18% across the U.S. That comes to 1.5 for every 10,000 households, 37% below the U.S. rate of 2.4.
At $869 per household (12% below the U.S. average), households in Missouri spend about $2.2B a year on memberships, classes and admissions. Spread across 380 yoga, Pilates and fitness studios, that is $5.7M per studio, 41% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 697 businesses with payroll in Missouri classed as fitness and recreational sports centers, up 11.3% from 2019. That is one for every 3,599 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 124 SBA-backed loans worth $52M have gone to businesses classed as fitness and recreational sports centers in Missouri.
Among the 50 states and DC, Missouri ranks #8 for yoga, Pilates and fitness studios, with a Groundwork market score of 63 (upper middle). Of the 7 scored metro areas in or partly in Missouri, the Joplin metro area scores highest (76). The one scored small-town market in or partly in Missouri, the Quincy area, scores 43.
Every market in Missouri for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Joplin, MO-KS | 76 | 6 | 0.8 | $9.5M | +3.9% | #11 of 347 |
| 2Springfield, MO | 61 | 31 | 1.6 | $5M | +5.1% | #74 of 347 |
| 3Kansas City, MO-KS | 56 | 211 | 2.4 | $4.3M | +3.4% | #115 of 347 |
| 4Columbia, MO | 52 | 14 | 1.6 | $5.5M | +3.9% | #142 of 347 |
| 5Cape Girardeau, MO-IL | 52 | 8 | 2.1 | $3.7M | +1.7% | #152 of 347 |
| 6St. Louis, MO-IL | 50 | 229 | 2.0 | $5.1M | −0.2% | #163 of 347 |
| 7St. Joseph, MO-KS | 41 | 8 | 1.7 | $4.4M | −2.0% | #248 of 347 |
| Jefferson City, MO | Not scored | 2 | 0.3 | $24.6M | +2.2% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quincy, IL-MO | 43 | 8 | 2.6 | $2.9M | −2.0% | #75 of 112 |
| Farmington, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Branson, MO | Not scored | 3 | 1.3 | $5.3M | +1.7% | |
| Warrensburg, MO | Not scored | 1 | 0.5 | $15.7M | +4.9% | |
| Fort Leonard Wood, MO | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Sikeston, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Rolla, MO | Not scored | 1 | 0.6 | $12.2M | +1.6% | |
| Sedalia, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Poplar Bluff, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| West Plains, MO | Not scored | 1 | 0.6 | $9.6M | +2.5% | |
| Hannibal, MO | Not scored | 1 | 0.7 | $10.7M | +0.4% | |
| Lebanon, MO | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Kirksville, MO | Not scored | 2 | 1.9 | $3.7M | +1.9% | |
| Kennett, MO | Not scored | 1 | 0.9 | $6.6M | −4.8% | |
| Mexico, MO | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Moberly, MO | Not scored | 1 | 1.1 | $6M | +0.2% | |
| Marshall, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Maryville, MO | Not scored | 0 | 0.0 | n/a | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MO | 80 | 7 | 0.8 | $11.6M | +2.7% | #20 of 777 |
| 2Clay County, MO | 74 | 12 | 1.2 | $8.5M | +4.3% | #47 of 777 |
| 3St. Charles County, MO | 66 | 33 | 2.0 | $5.9M | +4.9% | #134 of 777 |
| 4Jasper County, MO | 66 | 6 | 1.2 | $5.8M | +3.7% | #135 of 777 |
| 5Platte County, MO | 61 | 11 | 2.5 | $4.6M | +6.7% | #198 of 777 |
| 6Franklin County, MO | 56 | 6 | 1.4 | $6.1M | +3.1% | #257 of 777 |
| 7Cape Girardeau County, MO | 53 | 8 | 2.5 | $3.3M | +2.7% | #337 of 777 |
| 8Boone County, MO | 52 | 14 | 1.8 | $5M | +4.2% | #348 of 777 |
| 9Jackson County, MO | 50 | 67 | 2.2 | $3.8M | +2.1% | #385 of 777 |
| 10Greene County, MO | 48 | 26 | 2.0 | $3.8M | +3.3% | #422 of 777 |
| 11St. Louis County, MO | 46 | 97 | 2.3 | $4.7M | −1.2% | #456 of 777 |
| 12Buchanan County, MO | 36 | 7 | 2.1 | $3.5M | −1.1% | #610 of 777 |
| 13St. Louis city, MO | 26 | 39 | 2.7 | $2.8M | −7.4% | #727 of 777 |
| Cass County, MO | Not scored | 4 | 0.9 | $10.7M | +7.1% | |
| Christian County, MO | Not scored | 3 | 0.9 | $10.9M | +8.3% | |
| Cole County, MO | Not scored | 2 | 0.6 | $13.8M | +1.7% | |
| St. Francois County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Lincoln County, MO | Not scored | 0 | 0.0 | n/a | +11.4% | |
| Newton County, MO | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Taney County, MO | Not scored | 3 | 1.3 | $5.3M | +1.7% | |
| Johnson County, MO | Not scored | 1 | 0.5 | $15.7M | +4.9% | |
| Pulaski County, MO | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Phelps County, MO | Not scored | 1 | 0.6 | $12.2M | +1.6% | |
| Callaway County, MO | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Camden County, MO | Not scored | 1 | 0.6 | $14.9M | +2.9% |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Pettis County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Butler County, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Webster County, MO | Not scored | 2 | 1.4 | $5.4M | +10.4% | |
| Howell County, MO | Not scored | 1 | 0.6 | $9.6M | +2.5% | |
| Lawrence County, MO | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Scott County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Warren County, MO | Not scored | 0 | 0.0 | n/a | +9.2% | |
| Laclede County, MO | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Barry County, MO | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Lafayette County, MO | Not scored | 2 | 1.6 | $5.6M | +1.4% | |
| Polk County, MO | Not scored | 0 | 0.0 | n/a | +6.3% | |
| Stone County, MO | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Stoddard County, MO | Not scored | 1 | 0.9 | $7.6M | −1.3% | |
| Marion County, MO | Not scored | 1 | 0.9 | $7.7M | +0.2% | |
| Dunklin County, MO | Not scored | 1 | 0.9 | $6.6M | −4.8% | |
| Adair County, MO | Not scored | 2 | 2.2 | $3.3M | +1.6% | |
| Miller County, MO | Not scored | 2 | 2.0 | $3.4M | +4.2% | |
| Texas County, MO | Not scored | 1 | 1.1 | $5.2M | +6.9% | |
| Audrain County, MO | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Randolph County, MO | Not scored | 1 | 1.1 | $6M | +0.2% | |
| McDonald County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Washington County, MO | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Saline County, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Ray County, MO | Not scored | 1 | 1.1 | $7.4M | +1.1% | |
| Crawford County, MO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Henry County, MO | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Morgan County, MO | Not scored | 0 | 0.0 | n/a | +6.8% | |
| Clinton County, MO | Not scored | 1 | 1.2 | $6.8M | +2.1% | |
| Nodaway County, MO | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Benton County, MO | Not scored | 1 | 1.2 | $5.1M | +5.7% | |
| Vernon County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Perry County, MO | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Wright County, MO | Not scored | 0 | 0.0 | n/a | +8.0% | |
| Ste. Genevieve County, MO | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Andrew County, MO | Not scored | 1 | 1.4 | $5.9M | +0.7% | |
| Pike County, MO | Not scored | 1 | 1.6 | $4.3M | +3.1% | |
| Dallas County, MO | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Cooper County, MO | Not scored | 0 | 0.0 | n/a | +3.0% | |
| Bates County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| New Madrid County, MO | Not scored | 0 | 0.0 | n/a | −7.6% | |
| Moniteau County, MO | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Macon County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Pemiscot County, MO | Not scored | 0 | 0.0 | n/a | −7.2% | |
| Gasconade County, MO | Not scored | 2 | 3.3 | $2.2M | +0.1% | |
| Cedar County, MO | Not scored | 1 | 1.7 | $3.5M | +4.8% | |
| Dent County, MO | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Livingston County, MO | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Osage County, MO | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Madison County, MO | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Douglas County, MO | Not scored | 0 | 0.0 | n/a | +6.4% | |
| Mississippi County, MO | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Linn County, MO | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Barton County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Montgomery County, MO | Not scored | 1 | 2.2 | $3.3M | +2.6% | |
| DeKalb County, MO | Not scored | 0 | 0.0 | n/a | −15.6% | |
| Wayne County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Ripley County, MO | Not scored | 1 | 2.5 | $2M | +0.4% | |
| Bollinger County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Lewis County, MO | Not scored | 1 | 3.1 | $2.2M | −1.6% | |
| Grundy County, MO | Not scored | 0 | 0.0 | n/a | −0.2% | |
| St. Clair County, MO | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 1 | 2.7 | $2.7M | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Oregon County, MO | Not scored | 2 | 5.9 | $908K | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 1 | 3.3 | $2.3M | +1.5% | |
| Maries County, MO | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Carroll County, MO | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Harrison County, MO | Not scored | 1 | 3.1 | $1.9M | +1.5% | |
| Dade County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Chariton County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $1.6M | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 1 | 4.2 | $1.5M | −3.6% | |
| Sullivan County, MO | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in Missouri?
Map listings as of September 2026 show 380 yoga, Pilates and fitness studios in Missouri. 65 of them (17%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 697 businesses with payroll classed as fitness and recreational sports centers in 2023, up 11.3% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Missouri spend on memberships, classes and admissions?
About $2.2B a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 380 yoga, Pilates and fitness studios on map listings, it comes to $5.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for yoga, Pilates and fitness studios?
Missouri has 1.5 yoga, Pilates and fitness studios per 10,000 households, 37% below the U.S. rate of 2.4. Spending per studio is $5.7M, 41% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Missouri would have about 537, against 380 on map listings. There is one business with payroll in the industry for every 3,599 households, against one for every 3,109 across the U.S. The official count rose 11.3% from 2019 to 2023, against +5.8% for the U.S.
Which market in Missouri has the highest market score for yoga, Pilates and fitness studios?
Among 7 scored metro areas in or partly in Missouri, the Joplin metro area scores highest, at 76 (high). The one scored small-town market in or partly in Missouri is the Quincy area, at 43 (lower middle). Among 13 scored counties in Missouri, Jefferson County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 63 for yoga, Pilates and fitness studios (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in Missouri
Related business types in Missouri
- Gyms, studios and classes3,182 listings
- Gyms1,761 listings
- Martial arts and dance studios1,041 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.