Beauty and personal care · County · North Carolina
Spas and skin care studios in Rutherford County, NC
How Rutherford County, NC compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,338 of 1,769 scored counties
#57 of 78 scored counties in North Carolina
- Listings
- 31
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $20M
- On personal care products and services · $749 a household
- Spending per listing
- $644K
- 27% below the U.S.
- Listings per 10k households
- 11.6
- In line with the U.S.
- Population, 2025
- 65,745
- +2.1% since 2020
See the spas and skin care studios around any address in Rutherford County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rutherford County scores 38 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,338 of 1,769 scored counties and #57 of 78 scored counties in North Carolina. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 31 spas and skin care studios in Rutherford County. None of them are chain locations, against 10% across the U.S. That comes to 11.6 for every 10,000 households, in line with the U.S. rate of 11.5.
Household spending on personal care products and services in Rutherford County comes to about $20M a year: $749 per household, 25% below the U.S. average. That works out to $644K per studio, 27% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as other personal care services in Rutherford County in 2023. That is one for every 8,881 households, against one for every 4,055 across the U.S. Population estimates show Rutherford County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How Rutherford County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutherford County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 11.1 | 11.5 |
| Spending per listing | $644K | $811K | $876K |
| Households per official establishment | 8,881 | 4,313 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +39.9% | +29.8% |
| Population growth, 2020–2025 | +2.1% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $749 | $897 | $1,005 |
| Median household income | $51,410 | $72,388 | $80,734 |
| Groundwork market score | 38 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $32K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 310 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutherford County
- Population, 2025 estimate
- 65,745+2.1% since 2020
- Households
- 26,642
- Median age
- 44.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 115
- Median household income
- $51,410+20.7% vs. 2015–2019, before inflation
- Average household income
- $72,230
- Median home value
- $201,800
- Jobs located here
- 19,241
- Daytime population
- 55,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with Rutherford County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 18 | 5.5 | $1.9M | +11.0% | #12 of 1,769 |
| 2Johnston County, NC | 85 | 45 | 5.3 | $1.8M | +17.9% | #33 of 1,769 |
| 3Harnett County, NC | 84 | 17 | 3.4 | $2.5M | +12.3% | #36 of 1,769 |
| 4Franklin County, NC | 83 | 12 | 4.2 | $2.1M | +18.8% | #44 of 1,769 |
| 5Currituck County, NC | 83 | 8 | 6.8 | $1.5M | +16.7% | #45 of 1,769 |
| 6Davie County, NC | 79 | 8 | 4.6 | $2M | +6.9% | #71 of 1,769 |
| 7Union County, NC | 79 | 64 | 7.6 | $1.4M | +11.7% | #81 of 1,769 |
| 8Hoke County, NC | 73 | 9 | 4.7 | $1.8M | +9.0% | #157 of 1,769 |
| 9Davidson County, NC | 73 | 36 | 5.2 | $1.6M | +6.6% | #158 of 1,769 |
| 10Rowan County, NC | 71 | 35 | 5.9 | $1.4M | +5.6% | #196 of 1,769 |
| 57Rutherford County, NC | 38 | 31 | 11.6 | $644K | +2.1% | #1,338 of 1,769 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons44
- Barbershops44
- Nail salons39
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Rutherford County, NC?
Rutherford County has 31 spas and skin care studios on map listings as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in Rutherford County, NC spend on personal care products and services?
About $20M a year, or $749 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 31 spas and skin care studios on map listings, it comes to $644K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 26,642 households in Rutherford County and national spending patterns by income.
How does Rutherford County, NC compare with the U.S. for spas and skin care studios?
Rutherford County has 11.6 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $644K, 27% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Rutherford County would have about 23, against 31 on map listings. There is one business with payroll in the industry for every 8,881 households, against one for every 4,055 across the U.S.
How fast is Rutherford County, NC growing?
Population estimates put Rutherford County at 65,745 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,642 households. Median household income in Rutherford County is $51,410, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 38 for spas and skin care studios (lower middle), #1,338 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.