Groundwork

Beauty and personal care · County · North Carolina

Spas and skin care studios in Stanly County, NC

How Stanly County, NC compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #494 of 1,769 scored counties
#23 of 78 scored counties in North Carolina

Listings
18
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$20.4M
On personal care products and services · $809 a household
Spending per listing
$1.1M
30% above the U.S.
Listings per 10k households
7.1
38% below the U.S.
Population, 2025
68,830
+9.8% since 2020

See the spas and skin care studios around any address in Stanly County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stanly County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 18 spas and skin care studios in Stanly County. None of them are chain locations, against 10% across the U.S. That comes to 7.1 for every 10,000 households, 38% below the U.S. rate of 11.5.

Households in Stanly County spend about $20.4M a year on personal care products and services, or $809 per household, 19% below the U.S. average. Spread across 18 spas and skin care studios, that is $1.1M per studio, 30% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Stanly County classed as other personal care services. That is one for every 6,310 households, against one for every 4,055 across the U.S.

Between 2020 and 2025, the population of Stanly County grew 9.8%, faster than the U.S. (+3.1%). For spas and skin care studios, Stanly County has a Groundwork market score of 61 (upper middle): #494 of 1,769 scored counties and #23 of 78 scored counties in North Carolina.

How Stanly County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Stanly County, NC compared with North Carolina and the U.S.
MeasureStanly CountyNorth CarolinaU.S.
Listings per 10k households7.111.111.5
Spending per listing$1.1M$811K$876K
Households per official establishment6,3104,3134,055
Official establishment growth, 2019–2023n/a+39.9%+29.8%
Population growth, 2020–2025+9.8%+7.2%+3.1%
Spending per household on personal care products and services$809$897$1,005
Median household income$60,704$72,388$80,734
Groundwork market score6142

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
8
Annual payroll, 2023
$151K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
180 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Stanly County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stanly County

Population, 2025 estimate
68,830+9.8% since 2020
Households
25,240
Median age
41.4
Homes lived in by their owners
74%
Vehicles per household
2.2
Land area
395 sq. mi.
People per square mile
164
Median household income
$60,704+15.4% vs. 2015–2019, before inflation
Average household income
$78,208
Median home value
$242,400
Jobs located here
23,648
Daytime population
57,304Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stanly County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Stanly County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with Stanly County marked.

Top counties in North Carolina

Counties in North Carolina ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chatham County, NC90185.5$1.9M+11.0%#12 of 1,769
2Johnston County, NC85455.3$1.8M+17.9%#33 of 1,769
3Harnett County, NC84173.4$2.5M+12.3%#36 of 1,769
4Franklin County, NC83124.2$2.1M+18.8%#44 of 1,769
5Currituck County, NC8386.8$1.5M+16.7%#45 of 1,769
6Davie County, NC7984.6$2M+6.9%#71 of 1,769
7Union County, NC79647.6$1.4M+11.7%#81 of 1,769
8Hoke County, NC7394.7$1.8M+9.0%#157 of 1,769
9Davidson County, NC73365.2$1.6M+6.6%#158 of 1,769
10Rowan County, NC71355.9$1.4M+5.6%#196 of 1,769
23Stanly County, NC61187.1$1.1M+9.8%#494 of 1,769

Other business types in Stanly County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Stanly County, NC?

There are 18 spas and skin care studios on map listings in Stanly County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in Stanly County, NC spend on personal care products and services?

About $20.4M a year, or $809 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 18 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 25,240 households in Stanly County and national spending patterns by income.

How does Stanly County, NC compare with the U.S. for spas and skin care studios?

Stanly County has 7.1 spas and skin care studios per 10,000 households, 38% below the U.S. rate of 11.5. Spending per studio is $1.1M, 30% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Stanly County would have about 23, against 18 on map listings. There is one business with payroll in the industry for every 6,310 households, against one for every 4,055 across the U.S.

How fast is Stanly County, NC growing?

Population estimates put Stanly County at 68,830 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 25,240 households. Median household income in Stanly County is $60,704, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stanly County scores 61 for spas and skin care studios (upper middle), #494 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stanly County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Stanly County

Screening a site or an acquisition in Stanly County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stanly County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.