Beauty and personal care · Metro area · North Carolina
Spas and skin care studios in the Rocky Mount, NC metro area
How the Rocky Mount, NC metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #164 of 387 scored metro areas
#5 of 15 scored metro areas based in North Carolina
- Listings
- 40
- 2 chain locations (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $46.7M
- On personal care products and services · $798 a household
- Spending per listing
- $1.2M
- 33% above the U.S.
- Listings per 10k households
- 6.8
- 41% below the U.S.
- Population, 2025
- 148,486
- +2.8% since 2020
See the spas and skin care studios around any address in the Rocky Mount metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 spas and skin care studios in the Rocky Mount metro area. Of those, 2 are chain locations, or 5%, against 10% across the U.S. That comes to 6.8 for every 10,000 households, 41% below the U.S. rate of 11.5.
At $798 per household (21% below the U.S. average), households in the Rocky Mount metro area spend about $46.7M a year on personal care products and services. Spread across 40 spas and skin care studios, that is $1.2M per studio, 33% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in the Rocky Mount metro area: counts under 3 aren’t published.
Between 2020 and 2025, the population of the Rocky Mount metro area grew 2.8%, in step with the U.S. (+3.1%). For spas and skin care studios, the Rocky Mount metro area has a Groundwork market score of 52 (upper middle): #164 of 387 scored metro areas and #5 of 15 scored metro areas based in North Carolina.
How the Rocky Mount metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rocky Mount metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 11.1 | 11.5 |
| Spending per listing | $1.2M | $811K | $876K |
| Households per official establishment | n/a | 4,313 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +39.9% | +29.8% |
| Population growth, 2020–2025 | +2.8% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $798 | $897 | $1,005 |
| Median household income | $59,636 | $72,388 | $80,734 |
| Groundwork market score | 52 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 402 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Rocky Mount metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rocky Mount metro area
- Population, 2025 estimate
- 148,486+2.8% since 2020
- Households
- 58,449
- Median age
- 41.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,046 sq. mi.
- People per square mile
- 139
- Median household income
- $59,636+33.8% vs. 2015–2019, before inflation
- Average household income
- $79,773
- Median home value
- $167,800
- Jobs located here
- 55,119
- Daytime population
- 136,134Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rocky Mount metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with the Rocky Mount metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 74 | 201 | 8.1 | $1.2M | +7.5% | #22 of 387 |
| 2Winston-Salem, NC | 62 | 229 | 8.1 | $1M | +5.3% | #80 of 387 |
| 3Burlington, NC | 59 | 59 | 8.4 | $993K | +8.5% | #107 of 387 |
| 4Hickory-Lenoir-Morganton, NC | 58 | 115 | 7.7 | $1.1M | +3.2% | #114 of 387 |
| 5Rocky Mount, NC | 52 | 40 | 6.8 | $1.2M | +2.8% | #164 of 387 |
| 6Goldsboro, NC | 47 | 46 | 9.7 | $825K | +3.8% | #221 of 387 |
| 7Raleigh-Cary, NC | 46 | 797 | 13.9 | $758K | +12.6% | #230 of 387 |
| 8Pinehurst-Southern Pines, NC | 44 | 59 | 13.4 | $706K | +10.3% | #250 of 387 |
| 9Greenville, NC | 43 | 72 | 9.7 | $827K | +5.4% | #258 of 387 |
| 10Jacksonville, NC | 41 | 69 | 9.2 | $913K | +6.0% | #272 of 387 |
Other business types in the Rocky Mount metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons42
- Barbershops21
- Nail salons45
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Rocky Mount, NC metro area?
The Rocky Mount metro area has 40 spas and skin care studios on map listings as of September 2026. 2 of them (5%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Rocky Mount metro area: counts under 3 are left out.
How much do households in the Rocky Mount, NC metro area spend on personal care products and services?
About $46.7M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 40 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 58,449 households in the Rocky Mount metro area and national spending patterns by income.
How does the Rocky Mount, NC metro area compare with the U.S. for spas and skin care studios?
The Rocky Mount metro area has 6.8 spas and skin care studios per 10,000 households, 41% below the U.S. rate of 11.5. Spending per studio is $1.2M, 33% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Rocky Mount metro area would have about 53, against 40 on map listings.
How fast is the Rocky Mount, NC metro area growing?
Population estimates put the Rocky Mount metro area at 148,486 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 58,449 households. Median household income in the Rocky Mount metro area is $59,636, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rocky Mount metro area scores 52 for spas and skin care studios (upper middle), #164 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rocky Mount metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Rocky Mount metro area
Screening a site or an acquisition in the Rocky Mount metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rocky Mount metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.