Beauty and personal care · County · North Carolina
Spas and skin care studios in Onslow County, NC
Competitor counts, household spending and official business counts for spas and skin care studios in Onslow County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,214 of 1,769 scored counties
#51 of 78 scored counties in North Carolina
- Listings
- 69
- 5 chain locations (7%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $63M
- On personal care products and services · $837 a household
- Spending per listing
- $913K
- 4% above the U.S.
- Listings per 10k households
- 9.2
- 20% below the U.S.
- Population, 2025
- 217,175
- +6.0% since 2020
See the spas and skin care studios around any address in Onslow County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Onslow County comes to about $63M a year: $837 per household, 17% below the U.S. average. That is about $913K of household spending for each studio on map listings, 4% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Onslow County has 69 spas and skin care studios on map listings as of September 2026. Of those, 5 are chain locations, or 7%, against 10% across the U.S. That is 9.2 per 10,000 households, 20% below the U.S. rate of 11.5.
In 2023, official counts showed 21 businesses with payroll in Onslow County classed as other personal care services. That is one for every 3,584 households, against one for every 4,055 across the U.S.
Population estimates show Onslow County grew 6.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Onslow County is 41 (lower middle), #1,214 of 1,769 scored counties and #51 of 78 scored counties in North Carolina.
How Onslow County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Onslow County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 11.1 | 11.5 |
| Spending per listing | $913K | $811K | $876K |
| Households per official establishment | 3,584 | 4,313 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +39.9% | +29.8% |
| Population growth, 2020–2025 | +6.0% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $837 | $897 | $1,005 |
| Median household income | $68,148 | $72,388 | $80,734 |
| Groundwork market score | 41 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 21
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 695 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Onslow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Onslow County
- Population, 2025 estimate
- 217,175+6.0% since 2020
- Households
- 75,265
- Median age
- 30.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 762 sq. mi.
- People per square mile
- 273
- Median household income
- $68,148+35.5% vs. 2015–2019, before inflation
- Average household income
- $85,766
- Median home value
- $236,400
- Jobs located here
- 48,126
- Daytime population
- 192,000Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Onslow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with Onslow County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 18 | 5.5 | $1.9M | +11.0% | #12 of 1,769 |
| 2Johnston County, NC | 85 | 45 | 5.3 | $1.8M | +17.9% | #33 of 1,769 |
| 3Harnett County, NC | 84 | 17 | 3.4 | $2.5M | +12.3% | #36 of 1,769 |
| 4Franklin County, NC | 83 | 12 | 4.2 | $2.1M | +18.8% | #44 of 1,769 |
| 5Currituck County, NC | 83 | 8 | 6.8 | $1.5M | +16.7% | #45 of 1,769 |
| 6Davie County, NC | 79 | 8 | 4.6 | $2M | +6.9% | #71 of 1,769 |
| 7Union County, NC | 79 | 64 | 7.6 | $1.4M | +11.7% | #81 of 1,769 |
| 8Hoke County, NC | 73 | 9 | 4.7 | $1.8M | +9.0% | #157 of 1,769 |
| 9Davidson County, NC | 73 | 36 | 5.2 | $1.6M | +6.6% | #158 of 1,769 |
| 10Rowan County, NC | 71 | 35 | 5.9 | $1.4M | +5.6% | #196 of 1,769 |
| 51Onslow County, NC | 41 | 69 | 9.2 | $913K | +6.0% | #1,214 of 1,769 |
Other business types in Onslow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons47
- Barbershops36
- Nail salons43
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Onslow County, NC?
Map listings as of September 2026 show 69 spas and skin care studios in Onslow County. 5 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 21 businesses with payroll classed as other personal care services in 2023.
How much do households in Onslow County, NC spend on personal care products and services?
About $63M a year, or $837 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 69 spas and skin care studios on map listings, it comes to $913K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 75,265 households in Onslow County and national spending patterns by income.
How does Onslow County, NC compare with the U.S. for spas and skin care studios?
Onslow County has 9.2 spas and skin care studios per 10,000 households, 20% below the U.S. rate of 11.5. Spending per studio is $913K, 4% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Onslow County would have about 72, against 69 on map listings. There is one business with payroll in the industry for every 3,584 households, against one for every 4,055 across the U.S.
How fast is Onslow County, NC growing?
Population estimates put Onslow County at 217,175 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 75,265 households. The median household income in Onslow County is $68,148 a year, 16% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Onslow County scores 41 for spas and skin care studios (lower middle), #1,214 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Onslow County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Onslow County
Screening a site or an acquisition in Onslow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Onslow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.