Beauty and personal care · Small-town market · North Carolina
Spas and skin care studios in the Kill Devil Hills, NC area
How the Kill Devil Hills, NC area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #361 of 504 scored small-town markets
#14 of 23 scored small-town markets based in North Carolina
- Listings
- 25
- 1 chain location (4%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $16.7M
- On personal care products and services · $992 a household
- Spending per listing
- $668K
- 24% below the U.S.
- Listings per 10k households
- 14.8
- 29% above the U.S.
- Population, 2025
- 38,245
- +3.3% since 2020
See the spas and skin care studios around any address in the Kill Devil Hills area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Kill Devil Hills area comes to about $16.7M a year: $992 per household, in line with the U.S. average. That works out to $668K per studio, 24% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 25 spas and skin care studios on map listings in the Kill Devil Hills area as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That comes to 14.8 for every 10,000 households, 29% above the U.S. rate of 11.5.
Official counts show 5 businesses with payroll classed as other personal care services in the Kill Devil Hills area in 2023. That is one for every 3,367 households, against one for every 4,055 across the U.S.
Population estimates show the Kill Devil Hills area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). The Kill Devil Hills area scores 41 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #361 of 504 scored small-town markets and #14 of 23 scored small-town markets based in North Carolina.
How the Kill Devil Hills area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kill Devil Hills area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.8 | 11.1 | 11.5 |
| Spending per listing | $668K | $811K | $876K |
| Households per official establishment | 3,367 | 4,313 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +39.9% | +29.8% |
| Population growth, 2020–2025 | +3.3% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $992 | $897 | $1,005 |
| Median household income | $88,994 | $72,388 | $80,734 |
| Groundwork market score | 41 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 7
- Annual payroll, 2023
- $173K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 251 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Kill Devil Hills area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kill Devil Hills area
- Population, 2025 estimate
- 38,245+3.3% since 2020
- Households
- 16,836
- Median age
- 49.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 383 sq. mi.
- People per square mile
- 99
- Median household income
- $88,994+49.9% vs. 2015–2019, before inflation
- Average household income
- $129,955
- Median home value
- $460,400
- Jobs located here
- 17,198
- Daytime population
- 38,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kill Devil Hills area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with the Kill Devil Hills area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 87 | 17 | 3.4 | $2.5M | +12.3% | #4 of 504 |
| 2Sanford, NC | 65 | 18 | 7.2 | $1.1M | +10.8% | #103 of 504 |
| 3North Wilkesboro, NC | 63 | 11 | 4.1 | $1.8M | +0.6% | #113 of 504 |
| 4Elizabeth City, NC | 61 | 10 | 6.3 | $1.3M | +4.5% | #137 of 504 |
| 5Shelby-Kings Mountain, NC | 59 | 29 | 7.5 | $1.1M | +3.4% | #159 of 504 |
| 6Albemarle, NC | 58 | 18 | 7.1 | $1.1M | +9.8% | #167 of 504 |
| 7New Bern, NC | 53 | 49 | 9.3 | $875K | +3.6% | #217 of 504 |
| 8Lumberton, NC | 52 | 22 | 5.1 | $1.3M | +3.4% | #222 of 504 |
| 9Roanoke Rapids, NC | 46 | 10 | 3.5 | $2M | −4.3% | #288 of 504 |
| 10Henderson, NC | 45 | 9 | 5.6 | $1.3M | +0.2% | #310 of 504 |
| 14Kill Devil Hills, NC | 41 | 25 | 14.8 | $668K | +3.3% | #361 of 504 |
Other business types in the Kill Devil Hills area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons56
- Barbershops75
- Nail salons55
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Kill Devil Hills, NC area?
As of September 2026, map listings count 25 spas and skin care studios in the Kill Devil Hills area. One of them (4%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in the Kill Devil Hills, NC area spend on personal care products and services?
About $16.7M a year, or $992 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 25 spas and skin care studios on map listings, it comes to $668K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 16,836 households in the Kill Devil Hills area and national spending patterns by income.
How does the Kill Devil Hills, NC area compare with the U.S. for spas and skin care studios?
The Kill Devil Hills area has 14.8 spas and skin care studios per 10,000 households, 29% above the U.S. rate of 11.5. Spending per studio is $668K, 24% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Kill Devil Hills area would have about 19, against 25 on map listings. There is one business with payroll in the industry for every 3,367 households, against one for every 4,055 across the U.S.
How fast is the Kill Devil Hills, NC area growing?
Population estimates put the Kill Devil Hills area at 38,245 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 16,836 households. The median household income in the Kill Devil Hills area is $88,994 a year, 10% above the U.S. median of $80,734. That rose 49.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kill Devil Hills area scores 41 for spas and skin care studios (lower middle), #361 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kill Devil Hills area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Kill Devil Hills area
Screening a site or an acquisition in the Kill Devil Hills area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kill Devil Hills area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.