Beauty and personal care · County · North Carolina
Spas and skin care studios in Johnston County, NC
Competitor counts, household spending and official business counts for spas and skin care studios in Johnston County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #33 of 1,769 scored counties
#2 of 78 scored counties in North Carolina
- Listings
- 45
- 3 chain locations (7%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $79.9M
- On personal care products and services · $933 a household
- Spending per listing
- $1.8M
- Twice the U.S.
- Listings per 10k households
- 5.3
- 54% below the U.S.
- Population, 2025
- 256,448
- +17.9% since 2020
See the spas and skin care studios around any address in Johnston County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Johnston County scores 85 (high) on the Groundwork market score for spas and skin care studios, ranking #33 of 1,769 scored counties and #2 of 78 scored counties in North Carolina. That puts it in the top 10% of counties for spas and skin care studios.
Map listings as of September 2026 show 45 spas and skin care studios in Johnston County. Chain locations make up 7% of them, against 10% across the U.S. Per 10,000 households, that is 5.3, 54% below the U.S. rate of 11.5.
At $933 per household (7% below the U.S. average), households in Johnston County spend about $79.9M a year on personal care products and services. That is about $1.8M of household spending for each studio on map listings, twice the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in Johnston County classed as other personal care services. That is one for every 9,510 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $5,000 has gone to businesses classed as other personal care services in Johnston County. Population estimates put the population change in Johnston County from 2020 to 2025 at +17.9%, faster than the U.S. (+3.1%).
How Johnston County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Johnston County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 11.1 | 11.5 |
| Spending per listing | $1.8M | $811K | $876K |
| Households per official establishment | 9,510 | 4,313 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +39.9% | +29.8% |
| Population growth, 2020–2025 | +17.9% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $933 | $897 | $1,005 |
| Median household income | $83,384 | $72,388 | $80,734 |
| Groundwork market score | 85 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 9
- Employees, 2023
- 37
- Annual payroll, 2023
- $966K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 453 chain locations
- Listings at the U.S. rate for this spending
- 91The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $5,000
SBA-backed loans to businesses classed as other personal care services in Johnston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Johnston County
- Population, 2025 estimate
- 256,448+17.9% since 2020
- Households
- 85,591
- Median age
- 38.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 792 sq. mi.
- People per square mile
- 296
- Median household income
- $83,384+39.3% vs. 2015–2019, before inflation
- Average household income
- $103,557
- Median home value
- $305,600
- Jobs located here
- 58,494
- Daytime population
- 179,884Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for spas and skin care studios, numbered among those based in North Carolina, with Johnston County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 18 | 5.5 | $1.9M | +11.0% | #12 of 1,769 |
| 2Johnston County, NC | 85 | 45 | 5.3 | $1.8M | +17.9% | #33 of 1,769 |
| 3Harnett County, NC | 84 | 17 | 3.4 | $2.5M | +12.3% | #36 of 1,769 |
| 4Franklin County, NC | 83 | 12 | 4.2 | $2.1M | +18.8% | #44 of 1,769 |
| 5Currituck County, NC | 83 | 8 | 6.8 | $1.5M | +16.7% | #45 of 1,769 |
| 6Davie County, NC | 79 | 8 | 4.6 | $2M | +6.9% | #71 of 1,769 |
| 7Union County, NC | 79 | 64 | 7.6 | $1.4M | +11.7% | #81 of 1,769 |
| 8Hoke County, NC | 73 | 9 | 4.7 | $1.8M | +9.0% | #157 of 1,769 |
| 9Davidson County, NC | 73 | 36 | 5.2 | $1.6M | +6.6% | #158 of 1,769 |
| 10Rowan County, NC | 71 | 35 | 5.9 | $1.4M | +5.6% | #196 of 1,769 |
Other business types in Johnston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons70
- Barbershops72
- Nail salons67
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Johnston County, NC?
There are 45 spas and skin care studios on map listings in Johnston County as of September 2026. 3 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 9 businesses with payroll classed as other personal care services in 2023.
How much do households in Johnston County, NC spend on personal care products and services?
About $79.9M a year, or $933 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 45 spas and skin care studios on map listings, it comes to $1.8M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 85,591 households in Johnston County and national spending patterns by income.
How does Johnston County, NC compare with the U.S. for spas and skin care studios?
Johnston County has 5.3 spas and skin care studios per 10,000 households, 54% below the U.S. rate of 11.5. Spending per studio is $1.8M, twice the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Johnston County would have about 91, against 45 on map listings. There is one business with payroll in the industry for every 9,510 households, against one for every 4,055 across the U.S.
How fast is Johnston County, NC growing?
Population estimates put Johnston County at 256,448 people in 2025, up 17.9% since 2020, faster than the U.S. (+3.1%). It has 85,591 households. Median household income in Johnston County is $83,384, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnston County scores 85 for spas and skin care studios (high), #33 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnston County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Johnston County
Screening a site or an acquisition in Johnston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.