Beauty and personal care · Small-town market · Kansas
Spas and skin care studios in the Garden City, KS area
Competitor counts, household spending and official business counts for spas and skin care studios in the Garden City, KS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #172 of 504 scored small-town markets
#3 of 11 scored small-town markets based in Kansas
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.9M
- On personal care products and services · $976 a household
- Spending per listing
- $1.6M
- 84% above the U.S.
- Listings per 10k households
- 6.0
- 48% below the U.S.
- Population, 2025
- 37,505
- −2.1% since 2020
See the spas and skin care studios around any address in the Garden City area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Garden City area spend about $12.9M a year on personal care products and services, or $976 per household, 3% below the U.S. average. Spread across 8 spas and skin care studios, that is $1.6M per studio, 84% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Garden City area has 8 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 6.0, 48% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the Garden City area was 3 in 2023. That is one for every 4,410 households, against one for every 4,055 across the U.S.
Population estimates put the population change in the Garden City area from 2020 to 2025 at −2.1%, against +3.1% for the U.S. The Garden City area scores 57 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #172 of 504 scored small-town markets and #3 of 11 scored small-town markets based in Kansas.
How the Garden City area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Garden City area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 9.1 | 11.5 |
| Spending per listing | $1.6M | $1.1M | $876K |
| Households per official establishment | 4,410 | 5,195 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +29.8% |
| Population growth, 2020–2025 | −2.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $976 | $996 | $1,005 |
| Median household income | $73,009 | $74,275 | $80,734 |
| Groundwork market score | 57 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 11
- Annual payroll, 2023
- $72K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Garden City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Garden City area
- Population, 2025 estimate
- 37,505−2.1% since 2020
- Households
- 13,229
- Median age
- 33.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,302 sq. mi.
- People per square mile
- 29
- Median household income
- $73,009
- Average household income
- $91,638
- Median home value
- $201,400
- Jobs located here
- 19,852
- Daytime population
- 39,125Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Garden City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for spas and skin care studios, numbered among those based in Kansas, with the Garden City area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 77 | 5 | 4.1 | $2.4M | −0.4% | #17 of 504 |
| 2Ottawa, KS | 63 | 8 | 7.7 | $1.2M | +1.1% | #121 of 504 |
| 3Garden City, KS | 57 | 8 | 6.0 | $1.6M | −2.1% | #172 of 504 |
| 4Emporia, KS | 55 | 8 | 5.5 | $1.6M | +0.4% | #194 of 504 |
| 5Hutchinson, KS | 53 | 18 | 7.0 | $1.2M | −0.6% | #213 of 504 |
| 6Pittsburg, KS | 50 | 10 | 6.3 | $1.3M | +0.1% | #242 of 504 |
| 7Salina, KS | 46 | 18 | 7.2 | $1.3M | −1.4% | #293 of 504 |
| 8Arkansas City-Winfield, KS | 36 | 11 | 8.2 | $1.1M | −0.4% | #401 of 504 |
| 9Dodge City, KS | 35 | 14 | 11.9 | $800K | −0.6% | #411 of 504 |
| 10Hays, KS | 29 | 15 | 12.2 | $735K | +0.4% | #459 of 504 |
Other business types in the Garden City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons35
- Barbershops42
- Nail salons49
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Garden City, KS area?
Map listings as of September 2026 show 8 spas and skin care studios in the Garden City area. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in the Garden City, KS area spend on personal care products and services?
About $12.9M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 13,229 households in the Garden City area and national spending patterns by income.
How does the Garden City, KS area compare with the U.S. for spas and skin care studios?
The Garden City area has 6.0 spas and skin care studios per 10,000 households, 48% below the U.S. rate of 11.5. Spending per studio is $1.6M, 84% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Garden City area would have about 15, against 8 on map listings. There is one business with payroll in the industry for every 4,410 households, against one for every 4,055 across the U.S.
How fast is the Garden City, KS area growing?
Population estimates put the Garden City area at 37,505 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 13,229 households. The median household income in the Garden City area is $73,009 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Garden City area scores 57 for spas and skin care studios (upper middle), #172 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Garden City area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Garden City area
Screening a site or an acquisition in the Garden City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.