Beauty and personal care · County · Kansas
Spas and skin care studios in Riley County, KS
Competitor counts, household spending and official business counts for spas and skin care studios in Riley County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,648 of 1,769 scored counties
#26 of 27 scored counties in Kansas
- Listings
- 34
- 5 chain locations (15%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $25.3M
- On personal care products and services · $913 a household
- Spending per listing
- $744K
- 15% below the U.S.
- Listings per 10k households
- 12.3
- 7% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the spas and skin care studios around any address in Riley County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Riley County has a Groundwork market score of 24 (low): #1,648 of 1,769 scored counties and #26 of 27 scored counties in Kansas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 34 spas and skin care studios in Riley County. Chain locations make up 15% of them, against 10% across the U.S. Per 10,000 households, that is 12.3, 7% above the U.S. rate of 11.5.
Household spending on personal care products and services in Riley County comes to about $25.3M a year: $913 per household, 9% below the U.S. average. That works out to $744K per studio, 15% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 15 businesses with payroll classed as other personal care services in Riley County in 2023. That is one for every 1,846 households, against one for every 4,055 across the U.S. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 9.1 | 11.5 |
| Spending per listing | $744K | $1.1M | $876K |
| Households per official establishment | 1,846 | 5,195 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +29.8% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $913 | $996 | $1,005 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 24 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 15
- Employees, 2023
- 42
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 345 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for spas and skin care studios, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 78 | 21 | 7.0 | $1.5M | +3.2% | #91 of 1,769 |
| 2Wyandotte County, KS | 77 | 14 | 2.3 | $3.9M | +1.0% | #94 of 1,769 |
| 3Miami County, KS | 77 | 8 | 5.8 | $1.8M | +5.9% | #97 of 1,769 |
| 4Butler County, KS | 72 | 19 | 7.5 | $1.4M | +3.1% | #179 of 1,769 |
| 5McPherson County, KS | 71 | 5 | 4.1 | $2.4M | −0.4% | #188 of 1,769 |
| 6Shawnee County, KS | 66 | 42 | 5.6 | $1.7M | 0.0% | #323 of 1,769 |
| 7Sumner County, KS | 61 | 5 | 5.6 | $1.6M | −0.1% | #469 of 1,769 |
| 8Finney County, KS | 58 | 8 | 6.0 | $1.6M | −2.1% | #573 of 1,769 |
| 9Franklin County, KS | 57 | 8 | 7.7 | $1.2M | +1.1% | #617 of 1,769 |
| 10Geary County, KS | 56 | 6 | 4.2 | $2M | −1.2% | #638 of 1,769 |
| 26Riley County, KS | 24 | 34 | 12.3 | $744K | +0.8% | #1,648 of 1,769 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons34
- Barbershops66
- Nail salons46
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Riley County, KS?
Riley County has 34 spas and skin care studios on map listings as of September 2026. 5 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in Riley County, KS spend on personal care products and services?
About $25.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 34 spas and skin care studios on map listings, it comes to $744K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for spas and skin care studios?
Riley County has 12.3 spas and skin care studios per 10,000 households, 7% above the U.S. rate of 11.5. Spending per studio is $744K, 15% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Riley County would have about 29, against 34 on map listings. There is one business with payroll in the industry for every 1,846 households, against one for every 4,055 across the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 24 for spas and skin care studios (low), #1,648 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.