Beauty and personal care · Metro area · Kansas
Spas and skin care studios in the Topeka, KS metro area
How the Topeka, KS metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #31 of 387 scored metro areas
#1 of 4 scored metro areas based in Kansas
- Listings
- 44
- 6 chain locations (14%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $92.3M
- On personal care products and services · $952 a household
- Spending per listing
- $2.1M
- 2.4 times the U.S.
- Listings per 10k households
- 4.5
- 61% below the U.S.
- Population, 2025
- 233,052
- +0.1% since 2020
See the spas and skin care studios around any address in the Topeka metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Topeka metro area scores 71 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #31 of 387 scored metro areas and #1 of 4 scored metro areas based in Kansas. That puts it in the top 10% of metro areas for spas and skin care studios.
As of September 2026, map listings count 44 spas and skin care studios in the Topeka metro area. Of those, 6 are chain locations, or 14%, against 10% across the U.S. Per 10,000 households, that is 4.5, 61% below the U.S. rate of 11.5.
Households in the Topeka metro area spend about $92.3M a year on personal care products and services, or $952 per household, 5% below the U.S. average. That is about $2.1M of household spending for each studio on map listings, 2.4 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 12 businesses with payroll classed as other personal care services in the Topeka metro area in 2023. That is one for every 8,083 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $500K have gone to businesses classed as other personal care services in the Topeka metro area. Population estimates put the population change in the Topeka metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%).
How the Topeka metro area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Topeka metro area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 9.1 | 11.5 |
| Spending per listing | $2.1M | $1.1M | $876K |
| Households per official establishment | 8,083 | 5,195 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +29.8% |
| Population growth, 2020–2025 | +0.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $952 | $996 | $1,005 |
| Median household income | $69,888 | $74,275 | $80,734 |
| Groundwork market score | 71 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 83
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 446 chain locations
- Listings at the U.S. rate for this spending
- 105The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $500K
SBA-backed loans to businesses classed as other personal care services in the Topeka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Topeka metro area
- Population, 2025 estimate
- 233,052+0.1% since 2020
- Households
- 96,999
- Median age
- 41.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 3,233 sq. mi.
- People per square mile
- 72
- Median household income
- $69,888+21.3% vs. 2015–2019, before inflation
- Average household income
- $89,198
- Median home value
- $183,200
- Jobs located here
- 117,217
- Daytime population
- 240,729Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Topeka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kansas
Every Kansas market ranked →The highest-scoring metro areas in Kansas for spas and skin care studios, numbered among those based in Kansas (a market based in another state is listed without a number), with the Topeka metro area marked.
Top metro areas in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Topeka, KS | 71 | 44 | 4.5 | $2.1M | +0.1% | #31 of 387 |
| St. Joseph, MO-KS | 63 | 29 | 6.2 | $1.5M | −2.0% | #70 of 387 |
| Kansas City, MO-KS | 57 | 987 | 11.0 | $958K | +3.4% | #124 of 387 |
| Joplin, MO-KS | 54 | 76 | 9.6 | $925K | +3.9% | #157 of 387 |
| 2Lawrence, KS | 51 | 45 | 8.9 | $1.1M | +1.8% | #180 of 387 |
| 3Manhattan, KS | 46 | 42 | 8.2 | $1.1M | +1.4% | #224 of 387 |
| 4Wichita, KS | 45 | 290 | 11.4 | $845K | +2.4% | #236 of 387 |
Other business types in the Topeka metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons67
- Barbershops46
- Nail salons68
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Topeka, KS metro area?
The Topeka metro area has 44 spas and skin care studios on map listings as of September 2026. 6 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 12 businesses with payroll classed as other personal care services in 2023.
How much do households in the Topeka, KS metro area spend on personal care products and services?
About $92.3M a year, or $952 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 44 spas and skin care studios on map listings, it comes to $2.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 96,999 households in the Topeka metro area and national spending patterns by income.
How does the Topeka, KS metro area compare with the U.S. for spas and skin care studios?
The Topeka metro area has 4.5 spas and skin care studios per 10,000 households, 61% below the U.S. rate of 11.5. Spending per studio is $2.1M, 2.4 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Topeka metro area would have about 105, against 44 on map listings. There is one business with payroll in the industry for every 8,083 households, against one for every 4,055 across the U.S.
How fast is the Topeka, KS metro area growing?
Population estimates put the Topeka metro area at 233,052 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 96,999 households. Median household income in the Topeka metro area is $69,888, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Topeka metro area scores 71 for spas and skin care studios (upper middle), #31 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Topeka metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Topeka metro area
Screening a site or an acquisition in the Topeka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.