Beauty and personal care · County · Kansas
Spas and skin care studios in Douglas County, KS
Competitor counts, household spending and official business counts for spas and skin care studios in Douglas County, KS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #882 of 1,769 scored counties
#15 of 27 scored counties in Kansas
- Listings
- 45
- 5 chain locations (11%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $49.7M
- On personal care products and services · $987 a household
- Spending per listing
- $1.1M
- 26% above the U.S.
- Listings per 10k households
- 8.9
- 23% below the U.S.
- Population, 2025
- 120,920
- +1.8% since 2020
See the spas and skin care studios around any address in Douglas County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $987 per household (2% below the U.S. average), households in Douglas County spend about $49.7M a year on personal care products and services. That is about $1.1M of household spending for each studio on map listings, 26% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 45 spas and skin care studios on map listings in Douglas County as of September 2026. Chain locations make up 11% of them, against 10% across the U.S. That comes to 8.9 for every 10,000 households, 23% below the U.S. rate of 11.5.
In 2023, official counts showed 15 businesses with payroll in Douglas County classed as other personal care services. That is one for every 3,360 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of Douglas County grew 1.8%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Douglas County is 50 (upper middle), #882 of 1,769 scored counties and #15 of 27 scored counties in Kansas.
How Douglas County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 9.1 | 11.5 |
| Spending per listing | $1.1M | $1.1M | $876K |
| Households per official establishment | 3,360 | 5,195 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +29.8% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $987 | $996 | $1,005 |
| Median household income | $69,746 | $74,275 | $80,734 |
| Groundwork market score | 50 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 15
- Employees, 2023
- 86
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 455 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 120,920+1.8% since 2020
- Households
- 50,406
- Median age
- 35.2
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.8
- Land area
- 456 sq. mi.
- People per square mile
- 264
- Median household income
- $69,746+17.4% vs. 2015–2019, before inflation
- Average household income
- $96,109
- Median home value
- $309,400
- Jobs located here
- 51,342
- Daytime population
- 115,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for spas and skin care studios, numbered among those based in Kansas, with Douglas County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 78 | 21 | 7.0 | $1.5M | +3.2% | #91 of 1,769 |
| 2Wyandotte County, KS | 77 | 14 | 2.3 | $3.9M | +1.0% | #94 of 1,769 |
| 3Miami County, KS | 77 | 8 | 5.8 | $1.8M | +5.9% | #97 of 1,769 |
| 4Butler County, KS | 72 | 19 | 7.5 | $1.4M | +3.1% | #179 of 1,769 |
| 5McPherson County, KS | 71 | 5 | 4.1 | $2.4M | −0.4% | #188 of 1,769 |
| 6Shawnee County, KS | 66 | 42 | 5.6 | $1.7M | 0.0% | #323 of 1,769 |
| 7Sumner County, KS | 61 | 5 | 5.6 | $1.6M | −0.1% | #469 of 1,769 |
| 8Finney County, KS | 58 | 8 | 6.0 | $1.6M | −2.1% | #573 of 1,769 |
| 9Franklin County, KS | 57 | 8 | 7.7 | $1.2M | +1.1% | #617 of 1,769 |
| 10Geary County, KS | 56 | 6 | 4.2 | $2M | −1.2% | #638 of 1,769 |
| 15Douglas County, KS | 50 | 45 | 8.9 | $1.1M | +1.8% | #882 of 1,769 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons49
- Barbershops57
- Nail salons59
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Douglas County, KS?
As of September 2026, map listings count 45 spas and skin care studios in Douglas County. 5 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in Douglas County, KS spend on personal care products and services?
About $49.7M a year, or $987 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 45 spas and skin care studios on map listings, it comes to $1.1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 50,406 households in Douglas County and national spending patterns by income.
How does Douglas County, KS compare with the U.S. for spas and skin care studios?
Douglas County has 8.9 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.1M, 26% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Douglas County would have about 57, against 45 on map listings. There is one business with payroll in the industry for every 3,360 households, against one for every 4,055 across the U.S.
How fast is Douglas County, KS growing?
Population estimates put Douglas County at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in Douglas County is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 50 for spas and skin care studios (upper middle), #882 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.