Beauty and personal care · Small-town market · Kansas
Spas and skin care studios in the Liberal, KS area
How the Liberal, KS area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.6M
- On personal care products and services · $907 a household
- Spending per listing
- $3.3M
- Too few listings to compare
- Listings per 10k households
- 2.8
- Too few listings to compare
- Population, 2025
- 21,073
- −3.6% since 2020
See the spas and skin care studios around any address in the Liberal area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Liberal area comes to about $6.6M a year: $907 per household, 10% below the U.S. average. That works out to $3.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 2 spas and skin care studios on map listings in the Liberal area as of September 2026. That is 2.8 per 10,000 households.
Official counts don’t publish a figure for other personal care services in the Liberal area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Liberal area declined 3.6%, against +3.1% for the U.S. With 2 spas and skin care studios on map listings, the Liberal area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Liberal area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Liberal area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 9.1 | 11.5 |
| Spending per listing | $3.3M | $1.1M | $876K |
| Households per official establishment | n/a | 5,195 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +17.1% | +29.8% |
| Population growth, 2020–2025 | −3.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $907 | $996 | $1,005 |
| Median household income | $63,827 | $74,275 | $80,734 |
| Groundwork market score | Not scored | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Liberal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Liberal area
- Population, 2025 estimate
- 21,073−3.6% since 2020
- Households
- 7,257
- Median age
- 32.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 640 sq. mi.
- People per square mile
- 34
- Median household income
- $63,827+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,284
- Median home value
- $136,500
- Jobs located here
- 10,899
- Daytime population
- 22,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Liberal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for spas and skin care studios, numbered among those based in Kansas, with the Liberal area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 77 | 5 | 4.1 | $2.4M | −0.4% | #17 of 504 |
| 2Ottawa, KS | 63 | 8 | 7.7 | $1.2M | +1.1% | #121 of 504 |
| 3Garden City, KS | 57 | 8 | 6.0 | $1.6M | −2.1% | #172 of 504 |
| 4Emporia, KS | 55 | 8 | 5.5 | $1.6M | +0.4% | #194 of 504 |
| 5Hutchinson, KS | 53 | 18 | 7.0 | $1.2M | −0.6% | #213 of 504 |
| 6Pittsburg, KS | 50 | 10 | 6.3 | $1.3M | +0.1% | #242 of 504 |
| 7Salina, KS | 46 | 18 | 7.2 | $1.3M | −1.4% | #293 of 504 |
| 8Arkansas City-Winfield, KS | 36 | 11 | 8.2 | $1.1M | −0.4% | #401 of 504 |
| 9Dodge City, KS | 35 | 14 | 11.9 | $800K | −0.6% | #411 of 504 |
| 10Hays, KS | 29 | 15 | 12.2 | $735K | +0.4% | #459 of 504 |
| Liberal, KS | Not scored | 2 | 2.8 | $3.3M | −3.6% |
Other business types in the Liberal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons27
- Barbershops
- Nail salons20
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Liberal, KS area?
As of September 2026, map listings count 2 spas and skin care studios in the Liberal area. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Liberal area: counts under 3 are left out.
How much do households in the Liberal, KS area spend on personal care products and services?
About $6.6M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 2 spas and skin care studios on map listings, it comes to $3.3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,257 households in the Liberal area and national spending patterns by income.
How does the Liberal, KS area compare with the U.S. for spas and skin care studios?
The Liberal area has 2 spas and skin care studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, the Liberal area would have about 8, against 2 on map listings.
How fast is the Liberal, KS area growing?
Population estimates put the Liberal area at 21,073 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 7,257 households. The median household income in the Liberal area is $63,827 a year, 21% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Liberal area has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Liberal area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Liberal area
Screening a site or an acquisition in the Liberal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Liberal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.