Beauty and personal care · County · Alabama
Spas and skin care studios in Shelby County, AL
The spas and skin care studios in Shelby County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #180 of 1,769 scored counties
#4 of 40 scored counties in Alabama
- Listings
- 67
- 13 chain locations (19%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $90.1M
- On personal care products and services · $1,037 a household
- Spending per listing
- $1.3M
- 53% above the U.S.
- Listings per 10k households
- 7.7
- 33% below the U.S.
- Population, 2025
- 238,552
- +6.5% since 2020
See the spas and skin care studios around any address in Shelby County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 67 spas and skin care studios in Shelby County. Chain locations make up 19% of them, against 10% across the U.S. That is 7.7 per 10,000 households, 33% below the U.S. rate of 11.5.
At $1,037 per household (3% above the U.S. average), households in Shelby County spend about $90.1M a year on personal care products and services. Spread across 67 spas and skin care studios, that is $1.3M per studio, 53% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Shelby County was 18 in 2023. That is one for every 4,826 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.6M have gone to businesses classed as other personal care services in Shelby County.
Population estimates put the population change in Shelby County from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). Shelby County scores 72 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #180 of 1,769 scored counties and #4 of 40 scored counties in Alabama. That puts it in the top quarter of counties.
How Shelby County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shelby County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 8.1 | 11.5 |
| Spending per listing | $1.3M | $1M | $876K |
| Households per official establishment | 4,826 | 7,711 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +41.5% | +29.8% |
| Population growth, 2020–2025 | +6.5% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $1,037 | $839 | $1,005 |
| Median household income | $97,961 | $63,999 | $80,734 |
| Groundwork market score | 72 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 18
- Employees, 2023
- 155
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6713 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.6M
SBA-backed loans to businesses classed as other personal care services in Shelby County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shelby County
- Population, 2025 estimate
- 238,552+6.5% since 2020
- Households
- 86,866
- Median age
- 41.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 785 sq. mi.
- People per square mile
- 293
- Median household income
- $97,961+25.9% vs. 2015–2019, before inflation
- Average household income
- $128,135
- Median home value
- $326,100
- Jobs located here
- 95,355
- Daytime population
- 222,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for spas and skin care studios, numbered among those based in Alabama, with Shelby County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 79 | 30 | 7.3 | $1.3M | +18.0% | #82 of 1,769 |
| 2Elmore County, AL | 75 | 13 | 4.0 | $2.3M | +4.2% | #115 of 1,769 |
| 3St. Clair County, AL | 75 | 17 | 4.8 | $1.8M | +7.1% | #119 of 1,769 |
| 4Shelby County, AL | 72 | 67 | 7.7 | $1.3M | +6.5% | #180 of 1,769 |
| 5Chilton County, AL | 71 | 7 | 3.9 | $2.1M | +5.9% | #190 of 1,769 |
| 6Lee County, AL | 69 | 39 | 5.6 | $1.5M | +8.6% | #247 of 1,769 |
| 7Coffee County, AL | 63 | 15 | 7.1 | $1.2M | +6.3% | #421 of 1,769 |
| 8Colbert County, AL | 61 | 12 | 4.9 | $1.6M | +3.8% | #476 of 1,769 |
| 9Morgan County, AL | 59 | 40 | 8.2 | $1.1M | +2.6% | #561 of 1,769 |
| 10Autauga County, AL | 59 | 20 | 8.7 | $1M | +5.1% | #562 of 1,769 |
Other business types in Shelby County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons62
- Barbershops65
- Nail salons52
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Shelby County, AL?
There are 67 spas and skin care studios on map listings in Shelby County as of September 2026. 13 of them (19%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 18 businesses with payroll classed as other personal care services in 2023.
How much do households in Shelby County, AL spend on personal care products and services?
About $90.1M a year, or $1,037 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 67 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 86,866 households in Shelby County and national spending patterns by income.
How does Shelby County, AL compare with the U.S. for spas and skin care studios?
Shelby County has 7.7 spas and skin care studios per 10,000 households, 33% below the U.S. rate of 11.5. Spending per studio is $1.3M, 53% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Shelby County would have about 103, against 67 on map listings. There is one business with payroll in the industry for every 4,826 households, against one for every 4,055 across the U.S.
How fast is Shelby County, AL growing?
Population estimates put Shelby County at 238,552 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 86,866 households. Median household income in Shelby County is $97,961, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shelby County scores 72 for spas and skin care studios (upper middle), #180 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Shelby County
Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.