Groundwork

Beauty and personal care · Metro area · Alabama

Spas and skin care studios in the Huntsville, AL metro area

Competitor counts, household spending and official business counts for spas and skin care studios in the Huntsville, AL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #150 of 387 scored metro areas
#5 of 12 scored metro areas based in Alabama

Listings
262
29 chain locations (11%)
Official establishments
36
Businesses with payroll, 2023
Household spending a year
$199.5M
On personal care products and services · $969 a household
Spending per listing
$762K
13% below the U.S.
Listings per 10k households
12.7
10% above the U.S.
Population, 2025
556,444
+12.5% since 2020

See the spas and skin care studios around any address in the Huntsville metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Huntsville metro area comes to about $199.5M a year: $969 per household, 4% below the U.S. average. Spread across 262 spas and skin care studios, that is $762K per studio, 13% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The Huntsville metro area has 262 spas and skin care studios on map listings as of September 2026. Of those, 29 are chain locations, or 11%, against 10% across the U.S. That comes to 12.7 for every 10,000 households, 10% above the U.S. rate of 11.5.

Official counts show 36 businesses with payroll classed as other personal care services in the Huntsville metro area in 2023. That is one for every 5,722 households, against one for every 4,055 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $3.5M have gone to businesses classed as other personal care services in the Huntsville metro area.

Between 2020 and 2025, the population of the Huntsville metro area grew 12.5%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Huntsville metro area is 55 (upper middle), #150 of 387 scored metro areas and #5 of 12 scored metro areas based in Alabama.

How the Huntsville metro area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Huntsville, AL metro area compared with Alabama and the U.S.
MeasureHuntsville metro areaAlabamaU.S.
Listings per 10k households12.78.111.5
Spending per listing$762K$1M$876K
Households per official establishment5,7227,7114,055
Official establishment growth, 2019–2023n/a+41.5%+29.8%
Population growth, 2020–2025+12.5%+3.2%+3.1%
Spending per household on personal care products and services$969$839$1,005
Median household income$85,989$63,999$80,734
Groundwork market score5561

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36
Employees, 2023
161
Annual payroll, 2023
$4.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
26229 chain locations
Listings at the U.S. rate for this spending
228The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$3.5M

SBA-backed loans to businesses classed as other personal care services in the Huntsville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Huntsville metro area

Population, 2025 estimate
556,444+12.5% since 2020
Households
205,984
Median age
39.8
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
1,365 sq. mi.
People per square mile
379
Median household income
$85,989+33.4% vs. 2015–2019, before inflation
Average household income
$114,012
Median home value
$295,200
Jobs located here
250,093
Daytime population
546,361Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Huntsville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Alabama

Every Alabama market ranked →

The highest-scoring metro areas in Alabama for spas and skin care studios, numbered among those based in Alabama, with the Huntsville metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Auburn-Opelika, AL72415.3$1.6M+7.1%#28 of 387
2Decatur, AL66447.0$1.2M+2.5%#53 of 387
3Tuscaloosa, AL60797.5$1.1M+2.9%#92 of 387
4Montgomery, AL581117.3$1.1M+0.9%#113 of 387
5Huntsville, AL5526212.7$762K+12.5%#150 of 387
6Birmingham, AL544098.8$1M+1.4%#154 of 387
7Daphne-Fairhope-Foley, AL5210610.8$852K+14.8%#178 of 387
8Mobile, AL511247.7$1.1M−0.7%#182 of 387
9Gadsden, AL45338.4$904K+0.4%#234 of 387
10Florence-Muscle Shoals, AL40589.1$890K+3.5%#282 of 387

Other business types in the Huntsville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Huntsville, AL metro area?

Map listings as of September 2026 show 262 spas and skin care studios in the Huntsville metro area. 29 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 36 businesses with payroll classed as other personal care services in 2023.

How much do households in the Huntsville, AL metro area spend on personal care products and services?

About $199.5M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 262 spas and skin care studios on map listings, it comes to $762K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 205,984 households in the Huntsville metro area and national spending patterns by income.

How does the Huntsville, AL metro area compare with the U.S. for spas and skin care studios?

The Huntsville metro area has 12.7 spas and skin care studios per 10,000 households, 10% above the U.S. rate of 11.5. Spending per studio is $762K, 13% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Huntsville metro area would have about 228, against 262 on map listings. There is one business with payroll in the industry for every 5,722 households, against one for every 4,055 across the U.S.

How fast is the Huntsville, AL metro area growing?

Population estimates put the Huntsville metro area at 556,444 people in 2025, up 12.5% since 2020, faster than the U.S. (+3.1%). It has 205,984 households. The median household income in the Huntsville metro area is $85,989 a year, 7% above the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huntsville metro area scores 55 for spas and skin care studios (upper middle), #150 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Huntsville metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Huntsville metro area

Screening a site or an acquisition in the Huntsville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Huntsville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.