Groundwork

Beauty and personal care · County · Alabama

Spas and skin care studios in Russell County, AL

The spas and skin care studios in Russell County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$17.6M
On personal care products and services · $734 a household
Spending per listing
$17.6M
Too few listings to compare
Listings per 10k households
0.4
Too few listings to compare
Population, 2025
58,898
−0.6% since 2020

See the spas and skin care studios around any address in Russell County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1 spa or skin care studio in Russell County. That is 0.4 per 10,000 households.

Households in Russell County spend about $17.6M a year on personal care products and services, or $734 per household, 27% below the U.S. average. That works out to $17.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in Russell County was 3 in 2023. That is one for every 7,979 households, against one for every 4,055 across the U.S.

Population estimates show Russell County declined 0.6% from 2020 to 2025, against +3.1% for the U.S. With 1 spa or skin care studio on map listings, Russell County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Russell County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Russell County, AL compared with Alabama and the U.S.
MeasureRussell CountyAlabamaU.S.
Listings per 10k households0.48.111.5
Spending per listing$17.6M$1M$876K
Households per official establishment7,9797,7114,055
Official establishment growth, 2019–2023n/a+41.5%+29.8%
Population growth, 2020–2025−0.6%+3.2%+3.1%
Spending per household on personal care products and services$734$839$1,005
Median household income$51,197$63,999$80,734
Groundwork market scoreNot scored61

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
15
Annual payroll, 2023
$159K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Russell County

Population, 2025 estimate
58,898−0.6% since 2020
Households
23,938
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
641 sq. mi.
People per square mile
92
Median household income
$51,197+20.6% vs. 2015–2019, before inflation
Average household income
$67,551
Median home value
$165,700
Jobs located here
13,941
Daytime population
51,647Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Russell County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for spas and skin care studios, numbered among those based in Alabama, with Russell County marked.

Top counties in Alabama

Counties in Alabama ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL79307.3$1.3M+18.0%#82 of 1,769
2Elmore County, AL75134.0$2.3M+4.2%#115 of 1,769
3St. Clair County, AL75174.8$1.8M+7.1%#119 of 1,769
4Shelby County, AL72677.7$1.3M+6.5%#180 of 1,769
5Chilton County, AL7173.9$2.1M+5.9%#190 of 1,769
6Lee County, AL69395.6$1.5M+8.6%#247 of 1,769
7Coffee County, AL63157.1$1.2M+6.3%#421 of 1,769
8Colbert County, AL61124.9$1.6M+3.8%#476 of 1,769
9Morgan County, AL59408.2$1.1M+2.6%#561 of 1,769
10Autauga County, AL59208.7$1M+5.1%#562 of 1,769
Russell County, ALNot scored10.4$17.6M−0.6%

Other business types in Russell County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Russell County, AL?

There is 1 spa or skin care studio on map listings in Russell County as of September 2026. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.

How much do households in Russell County, AL spend on personal care products and services?

About $17.6M a year, or $734 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $17.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 23,938 households in Russell County and national spending patterns by income.

How does Russell County, AL compare with the U.S. for spas and skin care studios?

Russell County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of spas and skin care studios to household spending, Russell County would have about 20, against 1 on map listings. There is one business with payroll in the industry for every 7,979 households, against one for every 4,055 across the U.S.

How fast is Russell County, AL growing?

Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Russell County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Russell County

Screening a site or an acquisition in Russell County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.