Beauty and personal care · County · Wyoming
Salons, barbers and spas in Natrona County, WY
How Natrona County, WY compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,642 of 2,385 scored counties
#13 of 15 scored counties in Wyoming
- Listings
- 165
- 27 chain locations (16%)
- Official establishments
- 26
- +8.3% since 2019
- Household spending a year
- $32.7M
- On personal care products and services · $964 a household
- Spending per listing
- $198K
- 7% below the U.S.
- Listings per 10k households
- 48.7
- 3% above the U.S.
- Population, 2025
- 80,526
- +0.3% since 2020
See the salons, barbers and spas around any address in Natrona County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 165 salons, barbers and spas in Natrona County. Of those, 27 are chain locations, or 16%, against 15% across the U.S. That comes to 48.7 for every 10,000 households, 3% above the U.S. rate of 47.2.
Household spending on personal care products and services in Natrona County comes to about $32.7M a year: $964 per household, 4% below the U.S. average. That is about $198K of household spending for each business on map listings, 7% below the U.S. figure of $213K.
Official counts show 26 businesses with payroll classed as personal care services in Natrona County in 2023, up 8.3% from 2019. That is one for every 1,303 households, against one for every 804 across the U.S. Official counts also show 327 one-person businesses without payroll.
Population estimates show Natrona County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, Natrona County has a Groundwork market score of 42 (lower middle): #1,642 of 2,385 scored counties and #13 of 15 scored counties in Wyoming.
How Natrona County compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Natrona County | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.7 | 42.4 | 47.2 |
| Spending per listing | $198K | $231K | $213K |
| Households per official establishment | 1,303 | 1,193 | 804 |
| Official establishment growth, 2019–2023 | +8.3% | +11.5% | +14.1% |
| Population growth, 2020–2025 | +0.3% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $964 | $977 | $1,005 |
| Median household income | $72,156 | $76,176 | $80,734 |
| Groundwork market score | 42 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 26+8.3% over the period
- Employees, 2023
- 99
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 327Businesses with no payroll
- Map listings, September 2026
- 16527 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Natrona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Natrona County
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Natrona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wyoming
Every Wyoming market ranked →The highest-scoring counties in Wyoming for salons, barbers and spas, numbered among those based in Wyoming, with Natrona County marked.
Top counties in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Big Horn County, WY | 70 | 11 | 24.7 | $354K | +4.7% | #287 of 2,385 |
| 2Albany County, WY | 61 | 50 | 29.3 | $306K | +3.9% | #609 of 2,385 |
| 3Fremont County, WY | 58 | 55 | 36.6 | $246K | +0.7% | #758 of 2,385 |
| 4Goshen County, WY | 57 | 14 | 26.9 | $319K | +1.0% | #775 of 2,385 |
| 5Lincoln County, WY | 57 | 33 | 39.6 | $264K | +7.8% | #799 of 2,385 |
| 6Campbell County, WY | 57 | 92 | 51.1 | $204K | +2.1% | #815 of 2,385 |
| 7Uinta County, WY | 52 | 31 | 40.2 | $244K | +1.3% | #1,059 of 2,385 |
| 8Converse County, WY | 51 | 21 | 36.4 | $270K | +0.6% | #1,095 of 2,385 |
| 9Park County, WY | 48 | 68 | 51.0 | $187K | +5.1% | #1,299 of 2,385 |
| 10Carbon County, WY | 46 | 22 | 36.0 | $264K | −3.4% | #1,393 of 2,385 |
| 13Natrona County, WY | 42 | 165 | 48.7 | $198K | +0.3% | #1,642 of 2,385 |
Other business types in Natrona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons48
- Barbershops69
- Nail salons60
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Natrona County, WY?
There are 165 salons, barbers and spas on map listings in Natrona County as of September 2026. 27 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 26 businesses with payroll classed as personal care services in 2023, up 8.3% from 2019. Another 327 one-person businesses have no payroll, by official counts.
How much do households in Natrona County, WY spend on personal care products and services?
About $32.7M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 165 salons, barbers and spas on map listings, it comes to $198K per business. It is estimated from the incomes of the 33,886 households in Natrona County and national spending patterns by income.
How does Natrona County, WY compare with the U.S. for salons, barbers and spas?
Natrona County has 48.7 salons, barbers and spas per 10,000 households, 3% above the U.S. rate of 47.2. Spending per business is $198K, 7% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Natrona County would have about 154, against 165 on map listings. There is one business with payroll in the industry for every 1,303 households, against one for every 804 across the U.S. The official count rose 8.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Natrona County, WY growing?
Population estimates put Natrona County at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income in Natrona County is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Natrona County scores 42 for salons, barbers and spas (lower middle), #1,642 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Natrona County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Natrona County
Screening a site or an acquisition in Natrona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Natrona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.