Beauty and personal care · Small-town market · Wyoming
Salons, barbers and spas in the Laramie, WY area
How the Laramie, WY area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #85 of 538 scored small-town markets
#1 of 8 scored small-town markets based in Wyoming
- Listings
- 50
- 8 chain locations (16%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.3M
- On personal care products and services · $897 a household
- Spending per listing
- $306K
- 44% above the U.S.
- Listings per 10k households
- 29.3
- 38% below the U.S.
- Population, 2025
- 38,558
- +3.9% since 2020
See the salons, barbers and spas around any address in the Laramie area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 50 salons, barbers and spas in the Laramie area. 8 of them (16%) are chain locations, against 15% across the U.S. That comes to 29.3 for every 10,000 households, 38% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Laramie area comes to about $15.3M a year: $897 per household, 11% below the U.S. average. That works out to $306K per business, 44% above the U.S. figure of $213K.
Official counts show 14 businesses with payroll classed as personal care services in the Laramie area in 2023. That is one for every 1,220 households, against one for every 804 across the U.S. Another 78 one-person businesses have no payroll, by official counts.
Population estimates show the Laramie area grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Laramie area scores 65 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #85 of 538 scored small-town markets and #1 of 8 scored small-town markets based in Wyoming. That puts it in the top quarter of small-town markets.
How the Laramie area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laramie area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.3 | 42.4 | 47.2 |
| Spending per listing | $306K | $231K | $213K |
| Households per official establishment | 1,220 | 1,193 | 804 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +14.1% |
| Population growth, 2020–2025 | +3.9% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $897 | $977 | $1,005 |
| Median household income | $61,917 | $76,176 | $80,734 |
| Groundwork market score | 65 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 28
- Annual payroll, 2023
- $800K
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 508 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Laramie area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laramie area
- Population, 2025 estimate
- 38,558+3.9% since 2020
- Households
- 17,083
- Median age
- 32.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 2.0
- Land area
- 4,274 sq. mi.
- People per square mile
- 9
- Median household income
- $61,917+25.5% vs. 2015–2019, before inflation
- Average household income
- $84,098
- Median home value
- $333,000
- Jobs located here
- 16,736
- Daytime population
- 38,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laramie area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for salons, barbers and spas, numbered among those based in Wyoming, with the Laramie area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 65 | 50 | 29.3 | $306K | +3.9% | #85 of 538 |
| 2Riverton, WY | 64 | 55 | 36.6 | $246K | +0.7% | #101 of 538 |
| 3Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 4Gillette, WY | 62 | 92 | 51.1 | $204K | +2.1% | #125 of 538 |
| 5Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Cody, WY | 49 | 68 | 51.0 | $187K | +5.1% | #296 of 538 |
| 7Rock Springs, WY | 47 | 68 | 38.9 | $250K | −2.2% | #309 of 538 |
| 8Sheridan, WY | 38 | 77 | 55.6 | $168K | +7.2% | #408 of 538 |
Other business types in the Laramie area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons64
- Barbershops78
- Nail salons72
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Laramie, WY area?
There are 50 salons, barbers and spas on map listings in the Laramie area as of September 2026. 8 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Official counts list 78 one-person businesses without payroll.
How much do households in the Laramie, WY area spend on personal care products and services?
About $15.3M a year, or $897 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 50 salons, barbers and spas on map listings, it comes to $306K per business. It is estimated from the incomes of the 17,083 households in the Laramie area and national spending patterns by income.
How does the Laramie, WY area compare with the U.S. for salons, barbers and spas?
The Laramie area has 29.3 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $306K, 44% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Laramie area would have about 72, against 50 on map listings. There is one business with payroll in the industry for every 1,220 households, against one for every 804 across the U.S.
How fast is the Laramie, WY area growing?
Population estimates put the Laramie area at 38,558 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 17,083 households. Median household income in the Laramie area is $61,917, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laramie area scores 65 for salons, barbers and spas (upper middle), #85 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laramie area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Laramie area
Screening a site or an acquisition in the Laramie area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.