State profile · 56 business types
Vermont market data
Population, household spending and competition for 56 business types across Vermont, with each type’s rank among the 50 states and DC.
- Population, 2025
- 644,663
- +0.3% since 2020
- Households
- 273,416
- Median household income
- $81,203
- +31.0% vs. 2015–2019, before inflation
- Median home value
- $316,600
- Jobs located here
- 303,206
A site report maps the competitors on map listings around any address in Vermont by name and distance, and the households and spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 644,663 people live in Vermont, in 273,416 households. Population estimates show Vermont grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Vermont is $81,203 a year, in line with the U.S. median of $80,734. That rose 31.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Vermont spend the most on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and the least on pets (72).
Among the 50 states and DC, Vermont ranks highest for mortgage brokers and lenders (#2), barbershops (#4) and clothing and shoe stores (#5) by the Groundwork market score.
For its number of households, Vermont has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.3 times the U.S. rate) and the fewest for mortgage brokers and lenders (65% below the U.S. rate).
All 56 business types in Vermont
Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.
| Business type | Listings | Per 10k households | Vs. U.S. (100) | Spending per listing | Official establishments | Score | Rank among states |
|---|---|---|---|---|---|---|---|
| Food and drink | |||||||
| Restaurants and cafes | 3,148 | 115.1 | 105 | $349K | 1,206 | 40 | #38 of 51 |
| Sit-down restaurants | 1,484 | 54.3 | 89 | $739K | 595 | 45 | #29 of 51 |
| Fast food and sandwich shops | 278 | 10.2 | 77 | $3.9M | 435 | 70 | #7 of 51 |
| Pizza | 197 | 7.2 | 90 | $5.6M | 435 | 62 | #11 of 51 |
| Coffee shops and cafes | 347 | 12.7 | 115 | $3.2M | 175 | 37 | #37 of 51 |
| Bakeries and dessert shops | 405 | 14.8 | 151 | $2.7M | 205 | 26 | #48 of 51 |
| Groceries and convenience | |||||||
| Grocery and convenience stores | 874 | 32.0 | 171 | $2.1M | 306 | 21 | #49 of 51 |
| Grocery stores | 324 | 11.9 | 175 | $5.7M | 221 | 21 | #50 of 51 |
| Convenience stores | 353 | 12.9 | 161 | $5.3M | 85 | 34 | #48 of 51 |
| Auto | |||||||
| Auto repair and car care | 1,126 | 41.2 | 115 | $210K | 527 | 10 | #51 of 51 |
| Auto repair shops | 724 | 26.5 | 123 | $327K | 450 | 8 | #51 of 51 |
| Collision repair and body shops | 80 | 2.9 | 94 | $3M | 86 | 25 | #46 of 51 |
| Car washes and detailing | 86 | 3.1 | 82 | $2.8M | 25 | 56 | #16 of 51 |
| Tire shops | 97 | 3.5 | 92 | $2.4M | 40 | 33 | #46 of 51 |
| Oil change and quick lube | 7 | 0.3 | 43 | $33.8M | 8 | 65 | #12 of 50 |
| Gas stations | 441 | 16.1 | 148 | $1.2M | 385 | 7 | #51 of 51 |
| Insurance agencies | 267 | 9.8 | 63 | $1.6M | 208 | 56 | #21 of 51 |
| Beauty and personal care | |||||||
| Salons, barbers and spas | 932 | 34.1 | 72 | $297K | 245 | 66 | #5 of 51 |
| Hair salons | 539 | 19.7 | 84 | $514K | 144 | 60 | #13 of 51 |
| Barbershops | 60 | 2.2 | 42 | $4.6M | 8 | 72 | #4 of 51 |
| Nail salons | 79 | 2.9 | 48 | $3.5M | 39 | 67 | #6 of 51 |
| Spas and skin care | 236 | 8.6 | 75 | $1.2M | 53 | 63 | #9 of 51 |
| Fitness and classes | |||||||
| Gyms, studios and classes | 485 | 17.7 | 119 | $523K | 211 | 22 | #50 of 51 |
| Gyms | 187 | 6.8 | 89 | $1.4M | 92 | 43 | #30 of 51 |
| Yoga, Pilates and fitness studios | 152 | 5.6 | 233 | $1.7M | 92 | 21 | #51 of 51 |
| Martial arts and dance studios | 146 | 5.3 | 108 | $1.7M | 119 | 21 | #51 of 51 |
| Health care | |||||||
| Doctors, dentists and clinics | 1,963 | 71.8 | 85 | $168K | 777 | 53 | #19 of 51 |
| Dentists and orthodontists | 252 | 9.2 | 70 | $1.3M | 235 | 55 | #18 of 51 |
| Primary care and pediatrics | 168 | 6.1 | 85 | $2M | 261 | 50 | #27 of 51 |
| Urgent care and walk-in clinics | 2 | 0.1 | 20 | $165.1M | 15 | Not scored | n/a |
| Chiropractors | 148 | 5.4 | 100 | $2.2M | 87 | 35 | #41 of 51 |
| Physical therapy | 182 | 6.7 | 124 | $1.8M | 133 | 20 | #49 of 51 |
| Optometrists and eye care | 90 | 3.3 | 80 | $3.7M | 46 | 53 | #20 of 51 |
| Pets | |||||||
| Pet businesses | 412 | 15.1 | 145 | $434K | 208 | 7 | #51 of 51 |
| Veterinarians | 140 | 5.1 | 155 | $1.3M | 118 | 5 | #51 of 51 |
| Pet grooming and boarding | 140 | 5.1 | 142 | $1.3M | 69 | 11 | #51 of 51 |
| Pet stores | 59 | 2.2 | 110 | $3M | 21 | 14 | #50 of 51 |
| Child care | |||||||
| Child care and preschools | 219 | 8.0 | 138 | $727K | 272 | 23 | #48 of 51 |
| Clothing and laundry | |||||||
| Clothing, shoes and laundry | 598 | 21.9 | 94 | $1M | 189 | 69 | #7 of 51 |
| Clothing and shoe stores | 395 | 14.4 | 89 | $1.6M | 154 | 73 | #5 of 51 |
| Laundromats | 68 | 2.5 | 156 | $9.2M | 24 | 26 | #46 of 51 |
| Dry cleaners | 24 | 0.9 | 69 | $26M | 11 | 70 | #5 of 51 |
| Home services | |||||||
| Home repair trades | 310 | 11.3 | 91 | $2.8M | 711 | 47 | #30 of 51 |
| HVAC and plumbing | 130 | 4.8 | 76 | $6.7M | 303 | 55 | #21 of 51 |
| Electricians | 91 | 3.3 | 132 | $9.5M | 324 | 29 | #43 of 51 |
| Roofing and gutters | 89 | 3.3 | 92 | $9.8M | 84 | 46 | #30 of 51 |
| Lawn, cleaning and pest control | 218 | 8.0 | 95 | $1.6M | 764 | 30 | #44 of 51 |
| Landscaping and lawn care | 151 | 5.5 | 115 | $2.3M | 521 | 19 | #51 of 51 |
| House cleaning | 49 | 1.8 | 82 | $7.2M | 224 | 38 | #40 of 51 |
| Pest control | 18 | 0.7 | 50 | $19.7M | 19 | 64 | #10 of 51 |
| Real estate | |||||||
| Real estate | 699 | 25.6 | 66 | 164 (index) | 524 | 66 | #6 of 51 |
| Real estate agents and brokers | 548 | 20.0 | 65 | 166 (index) | 243 | 69 | #6 of 51 |
| Property management | 93 | 3.4 | 113 | 96 (index) | 188 | 37 | #42 of 51 |
| Mortgage brokers and lenders | 41 | 1.5 | 35 | 311 (index) | 23 | 76 | #2 of 51 |
| Home inspectors | 17 | 0.6 | 100 | 111 (index) | 14 | 51 | #24 of 50 |
| Funeral services | |||||||
| Funeral homes | 75 | 2.7 | 129 | $552K | 39 | 42 | #32 of 51 |
Markets in Vermont
Each market’s page covers every business type, with its figures against the state and the U.S.
Metro areas 1
- Burlington-South Burlington, VT metro area227,846 people
Small-town markets 5
- Lebanon-Claremont, NH-VT areaBased in another state · 223,586 people
- Rutland, VT area60,425 people
- Barre, VT area60,017 people
- Brattleboro, VT area45,923 people
- Bennington, VT area37,269 people
Counties 14
- Chittenden County, VT169,758 people
- Rutland County, VT60,425 people
- Washington County, VT60,017 people
- Windsor County, VT57,990 people
- Franklin County, VT50,638 people
- Windham County, VT45,923 people
- Addison County, VT37,664 people
- Bennington County, VT37,269 people
- Caledonia County, VT30,475 people
- Orange County, VT29,761 people
- Orleans County, VT27,606 people
- Lamoille County, VT26,148 people
- Grand Isle County, VT7,450 people
- Essex County, VT5,982 people
Questions
How fast is Vermont growing?
Population estimates put Vermont at 644,663 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 273,416 households. Against the 2015–2019 survey, median household income rose 31.0%, before inflation.
How much do households in Vermont spend?
Households in Vermont spend about $5B a year on rent and homeowner costs, $1.9B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in Vermont runs highest on clothing, shoes and related services (an index of 111, where 100 is the U.S. average) and lowest on pets (72).
Which business types rank highest in Vermont?
By the Groundwork market score, Vermont’s highest ranks among the 50 states and DC are for mortgage brokers and lenders (#2), barbershops (#4) and clothing and shoe stores (#5).
How does Vermont compare with the U.S.?
Median household income in Vermont is $81,203, in line with the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.3 times the U.S. rate) and lowest for mortgage brokers and lenders (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermont. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Every state and business type · How we measure
Screening a site or an acquisition in Vermont?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.