Beauty and personal care · Small-town market · Vermont
Salons, barbers and spas in the Brattleboro, VT area
The salons, barbers and spas in the Brattleboro, VT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #176 of 538 scored small-town markets
#2 of 4 scored small-town markets based in Vermont
- Listings
- 63
- 1 chain location (2%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $19M
- On personal care products and services · $962 a household
- Spending per listing
- $302K
- 42% above the U.S.
- Listings per 10k households
- 31.8
- 33% below the U.S.
- Population, 2025
- 45,204
- −1.4% since 2020
See the salons, barbers and spas around any address in the Brattleboro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 63 salons, barbers and spas in the Brattleboro area. One of them (2%) is a chain location, against 15% across the U.S. That is 31.8 per 10,000 households, 33% below the U.S. rate of 47.2.
Households in the Brattleboro area spend about $19M a year on personal care products and services, or $962 per household, 4% below the U.S. average. Spread across 63 salons, barbers and spas, that is $302K per business, 42% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Brattleboro area was 16 in 2023. That is one for every 1,237 households, against one for every 804 across the U.S. Official counts also show 77 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as personal care services in the Brattleboro area.
Between 2020 and 2025, the population of the Brattleboro area declined 1.4%, against +3.1% for the U.S. For salons, barbers and spas, the Brattleboro area has a Groundwork market score of 57 (upper middle): #176 of 538 scored small-town markets and #2 of 4 scored small-town markets based in Vermont.
How the Brattleboro area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brattleboro area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.8 | 34.1 | 47.2 |
| Spending per listing | $302K | $297K | $213K |
| Households per official establishment | 1,237 | 1,116 | 804 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | +14.1% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $962 | $1,014 | $1,005 |
| Median household income | $72,217 | $81,203 | $80,734 |
| Groundwork market score | 57 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 61
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 77Businesses with no payroll
- Map listings, September 2026
- 631 chain location
- Listings at the U.S. rate for this spending
- 90The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as personal care services in the Brattleboro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brattleboro area
- Population, 2025 estimate
- 45,204−1.4% since 2020
- Households
- 19,784
- Median age
- 46.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 786 sq. mi.
- People per square mile
- 58
- Median household income
- $72,217
- Average household income
- $99,781
- Median home value
- $279,600
- Jobs located here
- 21,744
- Daytime population
- 48,005Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brattleboro area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for salons, barbers and spas, numbered among those based in Vermont (a market based in another state is listed without a number), with the Brattleboro area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 72 | 292 | 31.8 | $324K | +1.5% | #38 of 538 |
| 1Barre, VT | 70 | 94 | 36.4 | $280K | −0.2% | #53 of 538 |
| 2Brattleboro, VT | 57 | 63 | 31.8 | $302K | −1.4% | #176 of 538 |
| 3Bennington, VT | 44 | 57 | 38.0 | $256K | −1.8% | #343 of 538 |
| 4Rutland, VT | 41 | 103 | 40.7 | $228K | −1.4% | #376 of 538 |
Other business types in the Brattleboro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons55
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Brattleboro, VT area?
There are 63 salons, barbers and spas on map listings in the Brattleboro area as of September 2026. One of them (2%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Another 77 one-person businesses have no payroll, by official counts.
How much do households in the Brattleboro, VT area spend on personal care products and services?
About $19M a year, or $962 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 63 salons, barbers and spas on map listings, it comes to $302K per business. It is estimated from the incomes of the 19,784 households in the Brattleboro area and national spending patterns by income.
How does the Brattleboro, VT area compare with the U.S. for salons, barbers and spas?
The Brattleboro area has 31.8 salons, barbers and spas per 10,000 households, 33% below the U.S. rate of 47.2. Spending per business is $302K, 42% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Brattleboro area would have about 90, against 63 on map listings. There is one business with payroll in the industry for every 1,237 households, against one for every 804 across the U.S.
How fast is the Brattleboro, VT area growing?
Population estimates put the Brattleboro area at 45,204 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 19,784 households. Median household income in the Brattleboro area is $72,217, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brattleboro area scores 57 for salons, barbers and spas (upper middle), #176 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brattleboro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Brattleboro area
Screening a site or an acquisition in the Brattleboro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brattleboro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.