Beauty and personal care · County · Vermont
Salons, barbers and spas in Rutland County, VT
The salons, barbers and spas in Rutland County, VT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,721 of 2,385 scored counties
#12 of 12 scored counties in Vermont
- Listings
- 103
- 11 chain locations (11%)
- Official establishments
- 22
- +4.8% since 2019
- Household spending a year
- $23.5M
- On personal care products and services · $928 a household
- Spending per listing
- $228K
- 7% above the U.S.
- Listings per 10k households
- 40.7
- 14% below the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the salons, barbers and spas around any address in Rutland County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 103 salons, barbers and spas in Rutland County. Chain locations make up 11% of them, against 15% across the U.S. That is 40.7 per 10,000 households, 14% below the U.S. rate of 47.2.
At $928 per household (8% below the U.S. average), households in Rutland County spend about $23.5M a year on personal care products and services. That works out to $228K per business, 7% above the U.S. figure of $213K.
Official counts show 22 businesses with payroll classed as personal care services in Rutland County in 2023, up 4.8% from 2019. That is one for every 1,151 households, against one for every 804 across the U.S. Official counts list 169 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $80K have gone to businesses classed as personal care services in Rutland County.
Population estimates show Rutland County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. Rutland County scores 40 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,721 of 2,385 scored counties and #12 of 12 scored counties in Vermont.
How Rutland County compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland County | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.7 | 34.1 | 47.2 |
| Spending per listing | $228K | $297K | $213K |
| Households per official establishment | 1,151 | 1,116 | 804 |
| Official establishment growth, 2019–2023 | +4.8% | −0.8% | +14.1% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $928 | $1,014 | $1,005 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 40 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 22+4.8% over the period
- Employees, 2023
- 80
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 169Businesses with no payroll
- Map listings, September 2026
- 10311 chain locations
- Listings at the U.S. rate for this spending
- 111The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $80K
SBA-backed loans to businesses classed as personal care services in Rutland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutland County
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Vermont
Every Vermont market ranked →The highest-scoring counties in Vermont for salons, barbers and spas, numbered among those based in Vermont, with Rutland County marked.
Top counties in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, VT | 84 | 14 | 11.0 | $911K | +2.4% | #39 of 2,385 |
| 2Addison County, VT | 70 | 43 | 28.7 | $362K | +1.8% | #284 of 2,385 |
| 3Caledonia County, VT | 70 | 34 | 26.0 | $360K | +0.8% | #285 of 2,385 |
| 4Washington County, VT | 65 | 94 | 36.4 | $280K | −0.2% | #474 of 2,385 |
| 5Franklin County, VT | 63 | 63 | 31.6 | $313K | +2.3% | #534 of 2,385 |
| 6Windsor County, VT | 62 | 70 | 27.7 | $367K | −0.7% | #553 of 2,385 |
| 7Orleans County, VT | 62 | 32 | 26.5 | $351K | +0.7% | #557 of 2,385 |
| 8Lamoille County, VT | 60 | 44 | 36.9 | $271K | +1.4% | #655 of 2,385 |
| 9Windham County, VT | 54 | 63 | 31.8 | $302K | −1.4% | #929 of 2,385 |
| 10Chittenden County, VT | 47 | 312 | 43.7 | $252K | +0.4% | #1,331 of 2,385 |
| 12Rutland County, VT | 40 | 103 | 40.7 | $228K | −1.4% | #1,721 of 2,385 |
Other business types in Rutland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons39
- Barbershops63
- Nail salons61
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Rutland County, VT?
Rutland County has 103 salons, barbers and spas on map listings as of September 2026. 11 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 22 businesses with payroll classed as personal care services in 2023, up 4.8% from 2019. Official counts also show 169 one-person businesses without payroll.
How much do households in Rutland County, VT spend on personal care products and services?
About $23.5M a year, or $928 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 103 salons, barbers and spas on map listings, it comes to $228K per business. It is estimated from the incomes of the 25,321 households in Rutland County and national spending patterns by income.
How does Rutland County, VT compare with the U.S. for salons, barbers and spas?
Rutland County has 40.7 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $228K, 7% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Rutland County would have about 111, against 103 on map listings. There is one business with payroll in the industry for every 1,151 households, against one for every 804 across the U.S. The official count rose 4.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Rutland County, VT growing?
Population estimates put Rutland County at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. Median household income in Rutland County is $68,616, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutland County scores 40 for salons, barbers and spas (lower middle), #1,721 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutland County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Rutland County
Screening a site or an acquisition in Rutland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.