Beauty and personal care · County · West Virginia
Nail salons in Putnam County, WV
Competitor counts, household spending and official business counts for nail salons in Putnam County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,023 of 1,328 scored counties
#8 of 16 scored counties in West Virginia
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.7M
- On personal care products and services · $933 a household
- Spending per listing
- $1.6M
- 7% below the U.S.
- Listings per 10k households
- 6.0
- In line with the U.S.
- Population, 2025
- 56,885
- −1.0% since 2020
See the nail salons around any address in Putnam County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Putnam County has a Groundwork market score of 36 (lower middle): #1,023 of 1,328 scored counties and #8 of 16 scored counties in West Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 14 nail salons in Putnam County. 3 of them (21%) are chain locations, against 27% across the U.S. That is 6.0 per 10,000 households, in line with the U.S. rate of 6.0.
Household spending on personal care products and services in Putnam County comes to about $21.7M a year: $933 per household, 7% below the U.S. average. That is about $1.6M of household spending for each salon on map listings, 7% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Putnam County: counts under 3 aren’t published. Between 2020 and 2025, the population of Putnam County declined 1.0%, against +3.1% for the U.S.
How Putnam County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 4.1 | 6.0 |
| Spending per listing | $1.6M | $2M | $1.7M |
| Households per official establishment | n/a | 13,248 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +77.4% | +23.2% |
| Population growth, 2020–2025 | −1.0% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $933 | $802 | $1,005 |
| Median household income | $79,527 | $59,608 | $80,734 |
| Groundwork market score | 36 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 56,885−1.0% since 2020
- Households
- 23,251
- Median age
- 42.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 346 sq. mi.
- People per square mile
- 165
- Median household income
- $79,527+32.3% vs. 2015–2019, before inflation
- Average household income
- $101,714
- Median home value
- $223,300
- Jobs located here
- 22,705
- Daytime population
- 55,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for nail salons, numbered among those based in West Virginia, with Putnam County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 8 | 3.5 | $2.9M | +9.2% | #30 of 1,328 |
| 2Berkeley County, WV | 70 | 21 | 4.1 | $2.2M | +13.7% | #152 of 1,328 |
| 3Monongalia County, WV | 47 | 32 | 7.2 | $1.2M | +2.0% | #790 of 1,328 |
| 4Ohio County, WV | 40 | 8 | 4.4 | $1.9M | −4.4% | #946 of 1,328 |
| 5Marion County, WV | 39 | 10 | 4.3 | $1.9M | −1.2% | #963 of 1,328 |
| 6Mercer County, WV | 38 | 8 | 3.3 | $2.3M | −3.4% | #979 of 1,328 |
| 7Kanawha County, WV | 37 | 39 | 5.1 | $1.6M | −4.3% | #1,004 of 1,328 |
| 8Putnam County, WV | 36 | 14 | 6.0 | $1.6M | −1.0% | #1,023 of 1,328 |
| 9Cabell County, WV | 31 | 26 | 6.6 | $1.2M | −3.2% | #1,129 of 1,328 |
| 10Raleigh County, WV | 30 | 16 | 5.5 | $1.3M | −3.5% | #1,140 of 1,328 |
Other business types in Putnam County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons68
- Barbershops51
- Nail salons36
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Putnam County, WV?
Putnam County has 14 nail salons on map listings as of September 2026. 3 of them (21%) are chain locations. The listings count nail salons. No official count is published for nail salons in Putnam County: counts under 3 are left out. Official counts also show 46 one-person businesses without payroll.
How much do households in Putnam County, WV spend on personal care products and services?
About $21.7M a year, or $933 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 23,251 households in Putnam County and national spending patterns by income.
How does Putnam County, WV compare with the U.S. for nail salons?
Putnam County has 6.0 nail salons per 10,000 households, in line with the U.S. rate of 6.0. Spending per salon is $1.6M, 7% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Putnam County would have about 13, against 14 on map listings.
How fast is Putnam County, WV growing?
Population estimates put Putnam County at 56,885 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 23,251 households. The median household income in Putnam County is $79,527 a year, in line with the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 36 for nail salons (lower middle), #1,023 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.