Groundwork

Beauty and personal care · County · West Virginia

Nail salons in Hampshire County, WV

Competitor counts, household spending and official business counts for nail salons in Hampshire County, WV, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7M
On personal care products and services · $811 a household
Spending per listing
$7M
Too few listings to compare
Listings per 10k households
1.2
Too few listings to compare
Population, 2025
24,105
+4.4% since 2020

See the nail salons around any address in Hampshire County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Hampshire County spend about $7M a year on personal care products and services, or $811 per household, 19% below the U.S. average. That works out to $7M per salon. The spending figure covers all personal care products and services, not only nail salons.

Hampshire County has 1 nail salon on map listings as of September 2026. That is 1.2 per 10,000 households.

Official counts don’t publish a figure for nail salons in Hampshire County, since they leave out counts under 3.

Population estimates put the population change in Hampshire County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). With 1 nail salon on map listings, Hampshire County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Hampshire County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Hampshire County, WV compared with West Virginia and the U.S.
MeasureHampshire CountyWest VirginiaU.S.
Listings per 10k households1.24.16.0
Spending per listing$7M$2M$1.7M
Households per official establishmentn/a13,2483,754
Official establishment growth, 2019–2023n/a+77.4%+23.2%
Population growth, 2020–2025+4.4%−1.4%+3.1%
Spending per household on personal care products and services$811$802$1,005
Median household income$63,116$59,608$80,734
Groundwork market scoreNot scored40

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Hampshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hampshire County

Population, 2025 estimate
24,105+4.4% since 2020
Households
8,643
Median age
46.3
Homes lived in by their owners
83%
Vehicles per household
2.1
Land area
640 sq. mi.
People per square mile
37
Median household income
$63,116+31.9% vs. 2015–2019, before inflation
Average household income
$82,394
Median home value
$219,200
Jobs located here
4,159
Daytime population
17,080Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hampshire County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for nail salons, numbered among those based in West Virginia, with Hampshire County marked.

Top counties in West Virginia

Counties in West Virginia ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV8283.5$2.9M+9.2%#30 of 1,328
2Berkeley County, WV70214.1$2.2M+13.7%#152 of 1,328
3Monongalia County, WV47327.2$1.2M+2.0%#790 of 1,328
4Ohio County, WV4084.4$1.9M−4.4%#946 of 1,328
5Marion County, WV39104.3$1.9M−1.2%#963 of 1,328
6Mercer County, WV3883.3$2.3M−3.4%#979 of 1,328
7Kanawha County, WV37395.1$1.6M−4.3%#1,004 of 1,328
8Putnam County, WV36146.0$1.6M−1.0%#1,023 of 1,328
9Cabell County, WV31266.6$1.2M−3.2%#1,129 of 1,328
10Raleigh County, WV30165.5$1.3M−3.5%#1,140 of 1,328
Hampshire County, WVNot scored11.2$7M+4.4%

Other business types in Hampshire County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Hampshire County, WV?

Map listings as of September 2026 show 1 nail salon in Hampshire County. The listings count nail salons. No official count is published for nail salons in Hampshire County: counts under 3 are left out.

How much do households in Hampshire County, WV spend on personal care products and services?

About $7M a year, or $811 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 8,643 households in Hampshire County and national spending patterns by income.

How does Hampshire County, WV compare with the U.S. for nail salons?

Hampshire County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Hampshire County would have about 4, against 1 on map listings.

How fast is Hampshire County, WV growing?

Population estimates put Hampshire County at 24,105 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 8,643 households. Median household income in Hampshire County is $63,116, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hampshire County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hampshire County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Hampshire County

Screening a site or an acquisition in Hampshire County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hampshire County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.